Businesses Grow

NOVEMBER 25, 2024

Gen X: The Balanced Act Gen X might not get as much attention, but they’re quietly rocking the social media world. That said, flashy and catchy don’t sell for Gen X, and, in some cases, even erode perceptions of authenticity. Masters of Balance: Gen X considers multiple factors when judging authenticity.

Gen Z

Sprout Social

SEPTEMBER 12, 2024

Some content types include: Instagram Reels and carousels YouTube Shorts X (formerly known as Twitter) posts LinkedIn posts TikTok video and slideshows Top trends in social media content As new social networks and technologies emerge, the content creation industry evolves—and consumer preferences are changing in lockstep.

Management

Buffer Marketing

FEBRUARY 26, 2025

Instagram’s profile grid has traditionally displayed posts in a 1:1 square format (1080 x 1080 px). Now, the platform is updating the grid preview to 4:5 (1080 x 1350 px), giving posts a taller, more dynamic look. What has changed with the Instagram grid?

Social Media Marketing

Buffer Marketing

JANUARY 8, 2025

Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post. Even if someone follows you on multiple platforms, they might miss your post on X but catch it on Threads.

Energy

Buffer Marketing

APRIL 7, 2025

At Buffer, we analyzed millions of posts across LinkedIn, Instagram, Facebook, TikTok, YouTube, X, Threads, and Pinterest to uncover where engagement is thriving, slowing down, and what it all means for your content strategy. While Threads still outperforms X/Twitter in engagement rate, its growth phase has leveled out.

User-Generated

Buffer Marketing

JULY 16, 2025

Let’s examine how different content types perform on Threads, TikTok, LinkedIn, X (formerly Twitter), Instagram, and Facebook. ” ⏰ Read more → The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed The best content format on X Text still sees the most median engagement on X (formerly Twitter).

User-Generated

Hootsuite

SEPTEMBER 18, 2024

Book a Demo Best times to post on social media for government Below, you’ll find recommendations for the best times to post on Facebook, Instagram, and X (formerly Twitter) for maximum engagement. Best time to post on X (Twitter) Thursday morning (7-9 am) Tweets tend to generate the highest engagement for government institutions on X.

User-Generated

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Similarly, Gen X women, known for their independence and focus on wellness, are taking an active stand in shaping their menopause journey, seeking holistic solutions that align with their lifestyle and values.

Health

Hubspot Marketing

NOVEMBER 18, 2024

percent) X (formerly Twitter) (9.9 Srish explained: “This shouldn’t just be results like ‘sales worth X$’ since results can not be guaranteed.” According to The State of Influencer Marketing Benchmark Report 2024 , the top five social media platforms for pursuing influencer marketing include: TikTok (68.8 percent) Instagram (46.7

Influencer Marketing

Buffer Marketing

JUNE 26, 2025

So, in ranking order: LinkedIn : 6.50% Facebook : 5.07% TikTok : 4.86% Threads : 4.51% YouTube Shorts : 4.41% Pinterest : 3.46% X/Twitter : 2.31% Instagram : 1.16% Median engagement trends from Jan 2024 – Jan 2025 Of course, averages can be skewed by a few viral hits. Threads vs. Twitter/X: Which sees the most engagement?

User-Generated

Hootsuite

JULY 26, 2024

Competitor analysis is available for X (formerly Twitter), Facebook, and Instagram. Industry benchmarking is available for Facebook, Instagram, X, LinkedIn, and TikTok. Phlanx Source: Phlanx Phlanx offers competition trackers for Instagram, YouTube, X, and Twitch. Which other conversations are you showing up in?

Analytics

Hootsuite

OCTOBER 9, 2024

Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! Whether it’s a shining review on X or a TikTok praising your latest product, the top tools make it easy to filter through the noise, so you can reach out to customer advocates and engage them in meaningful ways.

Customer

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Depending on your Hootsuite plan, you can add between 2 and 20 social accounts per network (Facebook, Instagram, and X) to your watchlist. And that’s it!

Analytics

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. X (formerly Twitter) Almost half (48%) of all social users across age demographics have an X profile, with men significantly more likely to have a profile than women. When interacting with brands, X’s purpose changes slightly.

Gen Z

Hubspot Marketing

JUNE 10, 2025

Facebook Image Sizes Profile: 320 x 320 px Cover: 851 x 315 px Feed post: 1080 x 1350 px Stories: 1080 x 1920 px Ad formats: Feed: 1080 x 1080 px Link ad: 1200 x 628 px Story ad: 1440 x 2560 px Link preview: 1200 x 630 px I’ve seen the most issues here with cover photos — what looks good on desktop can get oddly cropped on mobile.

Real Estate

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.  Videos can also be shared on LinkedIn, Threads, Twitter/X, Mastodon, and more.   Not convinced yet?

Social Media Marketing

Martech

JULY 18, 2024

You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” It’s time we address it head on.

Marketers

Hootsuite

SEPTEMBER 18, 2024

Book a Demo Best times to post on social media for financial services Below, you’ll find recommendations for the best times to post on Facebook, Instagram, LinkedIn, and X (formerly Twitter) for maximum engagement. On X, you don’t need a busy posting schedule to keep your audience engaged. X (Twitter): 3% LinkedIn: 2.5%

User-Generated

Buffer Marketing

NOVEMBER 4, 2024

X (formerly Twitter) 11. So if you want to boost your brand in China (where popular social networks like Facebook and X are banned), WeChat is a good alternative. X (formerly Twitter) 611 million MAU X 's monthly active user numbers have been reported as anywhere between  335 million to 666 million. Facebook 2.

Branding

Hubspot Marketing

OCTOBER 18, 2024

Annual marketing budget X 0.16 = Event marketing budget So if your marketing budget is $1 million, calculate 1M X 0.16 = $160,000 to estimate a good event budget. Event Marketing Budget Formula Let’s take a ballpark percentage of 16% and calculate your event marketing budget from it. What does an event marketing budget go toward?

Event Marketing

Buffer Marketing

SEPTEMBER 23, 2024

  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform. Best time to post on X/Twitter:  11 a.m. The best time to post on X (formerly Twitter) The best time to post on Twitter is 11 a.m. on Mondays, 4 p.m. on Sundays. 

Analytics

Sprout Social

NOVEMBER 4, 2024

For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter). Instead, users want to see shorter videos under a minute on X, along with static images, text-only posts, GIFs and memes. Don’t overlook emerging networks you’ve recently started using.

Whitepaper

Backlinko

JANUARY 23, 2025

billion in 2024, showing an 11.1% market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C

SocialPilot

JANUARY 21, 2025

Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. Social Media Engagement Dashboard Imagine you just launched a new product and want to run a campaign on Instagram, Facebook, X/Twitter and more. By opening analytics of every platform?

Analytics

Buffer Marketing

AUGUST 28, 2024

If you’re starting to grow your X following from scratch, the recommendation is you stick to a niche and create a mix of video-based and text-based posts. The X algorithm clearly shares that the premium users get extra reach. She’s the perfect example of keeping your X strategy useful and light-hearted at the same time.

Entertainment

Sprout Social

NOVEMBER 20, 2024

Likes: 100 likes x 1 x $0.50 = $50 Comments: 50 comments x 2 x $0.50 = $50 Shares: 20 shares x 3 x $0.50 = $30 Total EMV for the post: $50 + $50 + $30 = $130 Important Note: This is a simplified example. You receive 100 likes, 50 comments and 20 shares on a post.

Key Performance Indicator

Hubspot Marketing

JANUARY 8, 2025

We also focused most of that allocation on our Facebook and X (formerly Twitter) tactics to get the most ROI based on our audience. We set aside a large chunk of our social media budget for the planning, execution, and evaluation of that specific campaign because it was a big community builder for us.

Social Media Marketing

Buffer Marketing

MAY 5, 2025

1 to 4:5 Resolution: 1:1 ratio: 1440 x 1440 pixels 4:5 ratio: 1440 x 1800 pixels Text recommendations Primary text: 50-150 characters Headline: 27 characters Technical requirements Maximum file size: 30MB Minimum width: 600 pixels Minimum height: 1:1 ratio: 600 pixels. Design recommendations File type: JPG or PNG Ratio: 1.91:1

Advertisers

Buffer Marketing

AUGUST 14, 2024

  Hootsuite handles things a little differently, with its social media Inbox helping you monitor Facebook Pages ’ private messages, comments and replies, and visitor posts, as well as X/Twitter’s direct messages and LinkedIn Pages’ comments and replies.

Management

Hubspot Marketing

NOVEMBER 13, 2024

Savage X Fenty puts women of all sizes front and center. Savage X Fenty takes a different approach. A person can feel reassured that their food will in fact be vegan because it is labeled on the website as, “Vegan Sweet Corn & Tomato Risotto” Image Source 6. The average clothing for a woman in the US and the UK is 16-18.

eCommerce

Buffer Marketing

JULY 29, 2024

Or a neat behind-the-scenes moment you’ve just shared via Instagram Stories or on Twitter/X? YouTube Community Posts are like a mini Facebook or Twitter/X Feed tied to your YouTube Channel, allowing you a way to share lightweight updates with your audience.  Here's how → What are YouTube Community Posts?

Analytics

Hootsuite

MAY 1, 2025

Synthia Kiss x Metro Vancouver Weve talked a lot about authenticity in social media, and this campaign proves that staying true to a creators voice matters, even when it means embracing a bit of absurdity. Lean into your collaborators strengths. So take these successful influencer marketing campaign examples as inspiration, not a template.

Influencer Marketing

Buffer Marketing

JULY 11, 2024

For seasoned creators on TikTok, Instagram, and X (Twitter), that posting frequency probably sounds like a breeze compared to how often you have to create content to maintain your reach. Pro tip: These ideas will work particularly well on other text-based platforms like Threads, Mastodon, Bluesky, or X. Work smarter, not harder.

Branding

Sprout Social

JULY 24, 2024

You can use the following formula to calculate your CSAT: CSAT = (Positive responses/Total responses) x 100 Use tools like the CSAT Calculator from SmartSurvey to simplify the calculation. Meanwhile, a rating of 3 is neutral, and a rating of 2 or below is a negative response. Source: WebEngage 5. Source: WebEngage 6. Source: WebFX 9.

Customer

Martech

AUGUST 5, 2024

Google Ads Liaison, Ginny Marvin acknowledged the issue on X , and is “actively looking into” it. This glitch raises serious privacy concerns, as advertisers can potentially identify direct competitors by searching exposed product titles. What they’re saying. What to watch.

Advertising

Martech

JANUARY 13, 2025

Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. Will they lose user trust, as X did after its rollback of content moderation? This underscores a deeper disconnect across digital channels.

Law

Hubspot Marketing

OCTOBER 28, 2024

If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. Anytime a screenshot is shared across the internet, from X to LinkedIn to TikTok to Reddit, Polymarket is right there. It’s that prediction market for politics (and more) that’s been all over the place lately.

Marketing Strategy