Aspiration Marketing
MAY 15, 2025
In the quest for business growth, efficiency is your greatest ally. But how do you maximize efficiency without sacrificing personalization? The answer lies in the strategic implementation of AI and automation. These tools offer more than just time savings; they provide actionable insights that can revolutionize your lead generation, sales pipeline, and content marketing efforts.
Martech
MAY 15, 2025
A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.
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The Marketing Operations Leader
MAY 13, 2025
In this edition: Easy GTM Dashboard for Leaders & Operations Top 7 Mistakes Marketing & Revenue Operators Make - and What to Do About It POLL: What is the Hardest Part of Working in Marketing Today? Exclusive For Paid Subscribers : I Screwed Up My First Meeting With a New VP - What I Should Have Done and What You Can Do This Week! Learn from Marketing Ops Leaders at Amazon, Asana, Microsoft, Yext, and RingCentral at our free virtual event.
Martech
MAY 13, 2025
Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Buffer Marketing
MAY 14, 2025
I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.
Hubspot Marketing
MAY 13, 2025
I still remember how uncomfortable I felt the first time someone suggested I needed to build my personal brand. It seemed so. self-promoting. Weren't my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented people werent necessarily getting opportunities.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Animalz blog
MAY 15, 2025
AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. And that figure is only expected to grow. At Animalz, weve seen this trend firsthand. Many companies are generating more search impressions through strong content, yet average CTR continues to fall. Like in the example below: The common cause?
Buffer Marketing
MAY 15, 2025
Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. In their words: Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community. The new Instagram Reels , also called “locked” or “secret code” reels, will require a (you guessed it) secret code to view.
AWeber
MAY 15, 2025
Ever wondered how people earn passive income online, even while they sleep? If youre searching for a flexible way to boost your income, affiliate marketing might be your ticket. The best part: you dont need a product, an existing audience, or tech skills to get started. Plenty of beginners become successful affiliates every yearby following a clear strategy, not just luck.
Aspiration Marketing
MAY 14, 2025
Is your business growth hitting a plateau? You're likely not alone. Many businesses focus solely on lead generation, missing a crucial piece of the puzzle. True, sustainable growth stems from a broader vision. We're talking about strategic partnerships that open new doors, market expansions that diversify revenue, and customer relationships that stand the test of time.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
illumin
MAY 15, 2025
From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of
Martech
MAY 15, 2025
Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology. Although AI is already part of daily life for people and companies, it is a big step from using AI to transforming your team, department or company.
Sprout Social
MAY 14, 2025
With 20.8 million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia. From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.
AWeber
MAY 18, 2025
Imagine spending hours crafting the perfect email campaign, only to find out later that hardly anyone even opened it. If youve ever clicked send and then obsessively refreshed your analytics dashboard, waiting for open rates to come in, youre not alone. Tracking email open rates is essential to know if your messages are reaching your audienceor getting lost in crowded inboxes.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Aspiration Marketing
MAY 19, 2025
Testing your website on different browsers is key to providing a smooth experience for every user. As people visit sites from many devices and browsers, it's important for your site to work correctly no matter how visitors access it. This is where multi-browser testing tools become essential, letting you check your site across countless devices and browser combinations.
Buffer Marketing
MAY 13, 2025
More doesn’t necessarily mean better. Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too. You might be surprised to hear it. The more information you have, the better you can tailor your social media strategy, right? Well, not exactly. Not all social media metrics are created equal, and which ones to focus on comes down to your specific social media goals.
Martech
MAY 14, 2025
Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.
Practical eCommerce - Marketing
MAY 13, 2025
Rich Communication Services enables relatively more message interactivity, enabling buttons, carousels, and branding. The post RCS Interactive Texts Boost Ecommerce appeared first on Practical Ecommerce.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
MAY 13, 2025
The digital marketing space is more crowded than ever. Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. The question is, how do you break through? How do you make sure your brand gets seen without relying entirely on paid ads? The answer lies in organic visibility.
Hubspot Marketing
MAY 13, 2025
Reddit is inherently simple think old-school internet forums. And despite or perhaps because of that simplicity, it can be overwhelming. I cant tell you how many rabbit holes Ive found myself surfing down, only to realize Ive lost a ton of time or that Im not doing what I set out to do. While the time lost to the scroll can feel like just another social platform, thinking of Reddit like LinkedIn or Facebook is a mistake, especially when you put on your marketing hat.
AWeber
MAY 13, 2025
Ever found yourself staring at a blank field, struggling to craft the perfect email subject lineonly to settle on something forgettable? If you've ever wondered why your emails go unopened, youre not alone. Studies consistently show that over 47% of people decide whether to open an email based solely on the subject line. That makes learning how to write a good subject line crucial for anyone who hits 'send'whether for business, a newsletter, or personal outreach.
Martech
MAY 19, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Social Media Examiner
MAY 15, 2025
Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? In this article, you'll discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way. […] The post Employee-Generated Content: Creating a Video First Strategy appeared first on Social Media Examiner.
Backlinko
MAY 14, 2025
Substack was initially released in August 2023 as a graphic design platform. Within its first year since release, Canva hit a milestone of 600 thousand users. Now, over 220 million users create designs in Canva and the company hit $3 billion in annualized revenue. Canva Statistics (Top Picks) Canva has 220 million active users worldwide. Canva has 21 million paying users.
Hubspot Marketing
MAY 13, 2025
When it comes to AI, its easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still arent leveraging AI in one of the simplest, most impactful ways it can be used: by creating an AI project assistant. An AI project assistant can help you manage a wide range of projects across a wide range of business environments.
Practical eCommerce - Marketing
MAY 14, 2025
The U.S. accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions. The post Charts: Retail Media Trends Worldwide appeared first on Practical Ecommerce.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 13, 2025
Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. That’s a big “if,” because it requires new ways of thinking about and recognizing email’s role in your marketing program.
AWeber
MAY 18, 2025
Have you ever opened an email and immediately felt like it was meant just for you? Odds are, you paid more attentionand maybe even took action. That's the power of a personalized email. Today, your subscribers expect more than generic content; they're looking for relevant messages that address their unique needs and interests. Personalized email marketing uses subscriber data to tailor messages specifically for each recipient.
Backlinko
MAY 14, 2025
Youre setting goals. Publishing content. Reporting on growth. But deep down, youre still asking: Are we aiming too high? Too low? Are we even on track? That uncertainty is normal but its also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. We use it to map planned content, track production costs, and project traffic and revenue gains.
Welcome Software
MAY 15, 2025
Why headless, why now? Customer expectations are rising. Content demands are exploding (one look at our editorial calendar backlog will confirm that!). Your digital experiences need to perform everywhere – across websites, apps, digital signage, voice interfaces, wearables and whatever comes next. But here’s the problem: legacy platforms weren’t built for this world.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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