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You're generating leads, closing deals, and expanding your network. But are you genuinely seeing a positive return on your business development efforts? It's a question every business leader should be asking. Too often, we see companies relying on assumptions rather than concrete data. To effectively drive revenue generation, we need to move beyond mere activity and focus on measurable results.
In this edition: 7 Go-To Reports and Trackers of the VP of Martech and GTM Tech 5 Things Martech and GTM Leaders Wish You Knew POLL: What’s Missing From Most Sales and Marketing Dashboards? Exclusive For Paid Subscribers : Key Learnings From 10 Enterprise Marketing Operations Leaders Upcoming Panel: Leading Marketing Ops Through Chaos 🗓️ Wednesday, June 11 | 9–10am PT I’m moderating a candid conversation with marketing ops pros from Nvidia, Meta, Google, and Miro
I still remember the first time I bravely stepped in front of a digital video camera to film the real me for an online course. First came the epic quest for “the right equipment” — which basically meant I spent six hours Googling like I was building a NASA rover instead of a humble home studio. Then came the lighting setup. My only goal was to not look like a washed-out ghost filmed by a 10-year-old during a lunch break on a shaky Nokia.
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers decision-making process.
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You've worked hard to create a product or service people love. But how do you make sure your audience actually hears from youwithout ending up in the spam folder or annoying potential customers? The answer lies in building a strong opt-in email list. If you're wondering what an opt-in email list is, how it benefits your business, or how to create one that's both effective and permission-based, you're in the right place.
Picture this: Your customer support team is swamped. Phone lines are buzzing, chat queues are long, and your agents work tirelessly. Imagine over half those customer talks getting resolved automatically, with no human touch needed. Sounds like a distant future? Its not. With HubSpot, we've made this a reality. The results are amazing.
Picture this: Your customer support team is swamped. Phone lines are buzzing, chat queues are long, and your agents work tirelessly. Imagine over half those customer talks getting resolved automatically, with no human touch needed. Sounds like a distant future? Its not. With HubSpot, we've made this a reality. The results are amazing.
A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. With a solid calendar, you can: Map out content ideas weeks or months in advance Deliver messaging that resonates with your audience Drive measurable results from your social efforts In short: A social calendar replaces guesswork with an actionable roadmap.
Survey today’s consumers, and you’re likely to find split opinions regarding the applications and prominence of AI. Many herald AI technology for its efficiencies and innovation, while others raise concerns about job displacement and the erosion of human creativity. Many others hold a more nuanced view: AI can be a powerful tool for specific purposes (like automating repetitive tasks), but human hands should do things like art and storytelling.
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If youre looking for workflows that make your work life easier, youve come to the right blog. But before we get into their experiences, let's dive into the benefits of AI workflow automation.
Is your marketing brain spinning? Mine is. I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. So, before this piece becomes outdated, lets take a look at five B2B marketing trends.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
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When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Heres what I knew from the trenches: Most people arent ready to buy when you reach out. Most of them dont care about your product, at least, not yet.
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This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Why High-Scoring Leads Still Get Lost (and How to Stop It) Lead scoring is one of the smartest ways for sales and marketing teams to prioritize the right leads and focus their efforts. However, in practice, there is often a gap between marketing and sales teams that widens after lead scoring is implemented. Scoring leads alone isnt enough to drive revenuewhat happens after lead scoring matters even more.
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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
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