Trending Articles

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Transforming Social Media Marketing: The Power of Instagram Templates and AI Tools

Marketing Insider Group

In today’s fast-paced digital landscape, marketers are continually seeking ways to streamline their processes and maximize their impact. Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools. These technologies enable businesses to save time, increase efficiency, and foster more personalized customer interactions.

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Traffic down, impressions UP: why you should optimize for impressions over clicks

Welcome Software

I never, ever gave a sh*t about impressions… until now. For years, impressions were just a vanity metric we ignored, representing the furthest possible point from revenue. Now? They may be the single most important signal of brand visibility in an AI-dominated web because SEO has become less about tricking an algorithm for a quick click and more about becoming a reliable and valuable data point for the AI or LLM’s knowledge base.

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Instagram Marketing in 2025: The Complete Guide to Form Your Strategy (+ Best Practices)

Buffer Marketing

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. And this is also why Instagram marketing has become more complex but full of potential. New features come at a whip speed, and there’s a lot of information out there to keep up with (and apply!).

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How to use GA4 annotations to add context and clarity to your analytics

Martech

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Use them to build a scalable strategy that makes your analytics smarter, faster and more collaborative.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Using User Personas to Boost Performance

Neil Patel

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.

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Social media KPIs every marketer should be tracking

Hootsuite

Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. But those numbers alone won’t tell you what to do next. That’s where social media KPIs come in.

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26 LinkedIn Stats to Know for 2025

Buffer Marketing

LinkedIn has come a long way from being just “the career network.” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.

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Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now

Martech

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “ Let Them Theory ” offers a simple but powerful mindset: when others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. In the noise of modern marketing, that kind of clarity is more valuable than ever.

Energy 60
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Content Distribution: Get Content in Front of Your Target Audience

Aspiration Marketing

You've crafted something truly valuable, a piece of content brimming with insights. But now comes a crucial question: will it actually reach the people who stand to benefit most from it? Even the most brilliant content can fade into the background without a smart plan for getting it seen. That's where the often-underestimated power of content distribution comes in, proving that in the realm of content marketing, how you share is just as vital as what you create.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Memorable marketing, visible mistakes, and a faster horse

Hubspot Marketing

Today’s master bucks more trends than probably anyone I’ve interviewed. She ignores the competition. She refuses to put ✨AI sparkles✨ on everything. She runs on intuition as much as data. Yet her small, scrappy marketing team regularly punches above its weight — and wins. When Todoist first launched, it was the original personal task manager. Today, its parent company, Doist, is still seen as the go-to in productivity software, despite competing with Fortune 500 tech brands.

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Sunk costs and the framework for forward motion

Seth's Blog

Everything that happened yesterday, and the yesterdays before that, is real. It happened. Perhaps it’s the hard work you did to earn a degree, or a significant error that cost you and others a great deal. Maybe it’s a community you chose to join, or one that you failed to embrace. All of these costs are sunk. We can’t undo them. They’re a gift from our former selves.

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How to Build a Customer-Focused Content Strategy (6 Steps)

Backlinko

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Creating a content strategy has many benefits, including: Focuses your efforts on content your audience actually wants Saves you time by eliminating gu

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Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now

Search Engine Journal

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy. The post Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now appeared first on Search Engine Journal.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Why visibility is now the most important marketing metric

Martech

As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility.

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Brands urged to move beyond 'superstar spikes' in women’s sports advertising

The Drum

As brands chase women's sports moments, we talk to The Sportess founder Izzy Imlach about building long-term partnerships, growing fandom, and shifting investment from hype to sustained impact. Women’s sports advertising has surged in recent years, but industry voices are calling on brands to look past major events and high-profile players to build more consistent, sustainable partnerships.

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7 best CRMs for retail businesses in 2025

Hubspot Marketing

Retail businesses face unique challenges in today's competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth.

Retail 99
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13 ChatGPT alternatives worth trying for SEO, content, and more

Hootsuite

When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. Now? AI can take a half-baked voice note and turn it into a solid outline before I’ve even finished my first coffee. The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it.

SEO 59
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Work smarter with AI: How Opal redefines marketing execution

Welcome Software

Everyone's talking about AI-generated content. But no one is really talking about who's left holding the bag when it's time to execute. What you’ll learn in this post: Why most generative AI tools fall short when it comes to real marketing execution The five pillars that make Optimizely Opal a uniquely execution-ready AI system How leading brands like Diligent use Optimizely Opal to scale campaigns and content without scaling teams What agentic AI means, and why it’s the future of ma

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How AI is winning digital shoppers through personalization

Martech

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.

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Social Media Workflow: Simplify Planning, Approval, & Publishing

SocialPilot

If your social media posts get delayed, edits fly on WhatsApp, and your calendar feels chaotic, you don’t have a content problem. You have a workflow problem. Most social media managers and small business owners spend several hours a week just managing content —planning, creating, approving, and publishing. Without a proper system, teams waste hours each week juggling ideas, feedback, and last-minute changes.

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25 powerful Aussie beauty influencers for your brand

Sprout Social

Finding the right beauty influencers in Australia isn’t just about follower counts. For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. Aussie consumers value authenticity over perfection, but with 1 in 4 Australians identifying as influencers , knowing who drives results (and how to work with them) matters more than ever.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Dashboards don’t win games, coaching does

Martech

We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll deliver performance. But real results often come down to something simpler: real-time coaching. Beating a full team with half a roster I love baseball. My kids play in the city rec league every year, and this season, I coached my daughter’s softball team for the first time.

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12 Social Media Optimization Techniques to Outperform in 2025

SocialPilot

Getting seen on social media in 2025 isn’t just about posting more—it’s about posting smart. With over 5.31 billion global social media users and platforms now prioritizing relevance, behavior, and keyword signals, acting to break through the algorithmic clutter is harder than ever. And here’s where most marketers hit a wall: the content is great, but it’s not reaching the right feeds.

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The Benefits of Adding Infographics to Your Blog Posts

Marketing Insider Group

You write valuable blog content, but you still feel something’s missing. Readers skim past your thoughtful paragraphs and miss your points. That’s frustrating. You need something that stops the scroll—something that grabs attention and conveys meaning fast. You might find your secret weapon in infographics. Blog infographics benefits are much more than aesthetics.

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AI for Conversion Optimization: 5 Prompts for Maximizing Lead Generation

Orbit Media Studios

By Andy Crestodina Imagine seeing your website through the eyes of your ideal visitor. Which sections are the most helpful? Which are totally useless? Which of the claims are weak. What copy is generic? Which proof points are really interesting? Of course, it’s not possible to really see things through the eyes of others. But with AI, we can come close.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to improve internal communications as a marketing leader

Welcome Software

As a marketing leader, it's pretty fair to say you obsess over the clarity of your external messaging. But what about the messages you send internally? Sure, you might speak to your team daily, but effective internal communication isn't just about keeping people in the loop. It's the foundation of trust, alignment, and high performance—especially when changes are in motion.

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Why closing the feedback loop drives better CX outcomes

Martech

Closing the loop on customer feedback is fundamental: if a customer gives feedback about an unresolved issue — especially if you proactively asked for it — you should follow up. It seems like a no-brainer, yet many organizations still fail to do this. Why? One reason is that some view customer feedback purely as a data point to drive internal performance.

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Beyond memes: what makes a brand culturally powerful?

The Drum

At Cannes, M+C Saatchi Group and Oxford University’s Saïd Business School sit down with The Drum to discuss their breakthrough Cultural Power Index and how it reframes influence in a crowded landscape. “Culture moves both fast and slow,” says Rhonda Hiatt, global chief executive officer, M+C Saatchi Consulting, in a moment that cuts to the heart of modern brand strategy.

Branding 105