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I never, ever gave a sh*t about impressions… until now. For years, impressions were just a vanity metric we ignored, representing the furthest possible point from revenue. Now? They may be the single most important signal of brand visibility in an AI-dominated web because SEO has become less about tricking an algorithm for a quick click and more about becoming a reliable and valuable data point for the AI or LLM’s knowledge base.
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Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
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As brands chase women's sports moments, we talk to The Sportess founder Izzy Imlach about building long-term partnerships, growing fandom, and shifting investment from hype to sustained impact. Women’s sports advertising has surged in recent years, but industry voices are calling on brands to look past major events and high-profile players to build more consistent, sustainable partnerships.
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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