Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Marketing Insider Group

APRIL 17, 2023

Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. And How to Be in the Other 9.37% By Tim Soulo Image Source: Ahrefs As expert content marketers, we understand the importance of a strong SEO strategy. 90.63% of Content Gets No Traffic From Google.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. After a stagnant quarter, he’s considering outsourcing appointment setting, a strategy he’s tried with mixed results.

Customer 113

Customer Manufacturing Market Segmentation User-Generated 113

Martech

JANUARY 26, 2023

To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Data and insights are essential for any business looking to take its digital strategy to the next level. Integrating creators into your programming.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Hubspot Marketing

MARCH 19, 2024

Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Image Source Short-form video is also incredibly effective with consumers. Make it easy to buy from you online.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. It boasts of affluent demographics with 65 million decision-makers and 10 million C-level executives. LinkedIn has 65 million decision-makers and 10 million C-level executives. are females. on LinkedIn. 60% of U.S.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Leverage Social Selling. Still not sold on the buying power of social media?

Transform 135

Transform Price Shoppers User-Generated 135

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. But, we'll also continue to release more deep-dive data content to help you meet all of these changing strategies with success. Branded social media DM tactics are growing.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

JANUARY 29, 2024

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. They’re the pillars of any solid content marketing strategy. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. to gather data on various metrics including their monthly traffic, bounce rate, click-through rate, and the strategies they use to rank on search engine results pages. Where do visitors come from?

B2C 143

B2C Analytics User-Generated SEO 143

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Orbit Media Studios

SEPTEMBER 20, 2022

Blogging is effective, but it isn’t getting easier. We’ll start with the general effectiveness of blogging. The effectiveness of content marketing has remained steady since 2016. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. These tend to be B2B bloggers.

B2C 145

B2C eBook Analytics Promotion 145

Customers.ai

FEBRUARY 7, 2024

From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. Additionally, as a Facebook advisor, he extends his expertise globally, furthering his mission to help businesses leverage digital strategies for exponential growth.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. For B2B companies, the Conversion Rate is key.

Whitepaper 86

Whitepaper Thought Leadership Promotion Customer loyalty 86

Rock Content

NOVEMBER 21, 2023

Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. Social media isn’t measurable for B2B Social media is about brand awareness.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Orbit Media Studios

MARCH 10, 2024

You just got some media coverage. Usually, the spike in website traffic from media coverage lasts only for a few hours. Post it, then put it in social rotation This is the first, easiest and most important step, so we’re going to spend extra time on it. First, share it on social media and mention the writer.

PR 106

PR SEO CMO Energy 106

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Conversational Marketing 122

Conversational Marketing Real Estate Marketing Marketers 122

Sprout Social

JULY 6, 2022

If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles. How to find your own best times to post on social media. Consumer goods social media resources.

Finance 101

Finance Education Food Social Media Marketing 101

Hubspot Marketing

DECEMBER 8, 2023

Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans.

Gen Z 96

Gen Z User-Generated eCommerce Finance 96

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Marketing Strategies Marketing Leaders Use. Marketing Strategies Marketing Leaders Use.

Influencer Marketing 115

Influencer Marketing Inbound Marketing Social Media Marketing B2C 115

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. A well-rounded content marketing strategy and a robust content marketing funnel are the keys to success here. That’s where an airtight middle-of-funnel content marketing strategy comes in. Here are some tips.

Content Marketing 85

Content Marketing Customer eBook Education 85

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Why we care.

Content Marketing 93

Content Marketing Thought Leadership Marketing Marketers 93

Sachs Marketing Group

DECEMBER 22, 2023

It’s a targeted, cost-effective method to increase visibility and attract potential customers. PPC (Pay-Per-Click) ads offer a unique opportunity to reach your target audience efficiently and cost-effectively. In this article, we explore how to advertise your business online effectively with PPC ads. What are PPC Ads?

Advertising 97

Advertising Advertisers Key Performance Indicator User-Generated 97

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 123

Influencer Marketing Affiliate Marketing Marketing Marketers 123

OnPassive Marketing

JULY 14, 2022

According to recent surveys, content marketing is one of the most effective ways to reach your target audience. In this article, we will discuss the top 10 content marketing statistics. It is a strategy used by businesses to create and distribute engaging content that helps them reach their target market.

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? What industry do they work in?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Businesses Grow

OCTOBER 2, 2023

Time elapsed: less than 10 seconds.) It subscribes to an AI tool that can generate content, analyze data, and suggest marketing strategies. The AI spits out a content calendar, some blog post drafts, and even a few social media post suggestions. ChatGPT: (Spits out 500 coherent and stylistically on-point words.

Education 114

Education Marketing Strategy Content Marketing Product 114

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. It's more cost-effective than outbound marketing methods.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Keep reading to see what we did, our results and learnings to bolster your strategy. This content explosion isn’t imagined.

Thought Leadership 103

Thought Leadership Analytics Place Marketing Strategy 103

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. So, why start from the bottom in B2B? This is your go-to strategy.

SEO 110

SEO User-Generated Promotion Email Marketing 110

Hubspot Marketing

JUNE 29, 2022

In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022. Let's dive into what you need to know so you can make your next, or first, video strategy a success. Which social media channels should your content live on? The solution?

Branding 107

Branding Video Marketing Millennials B2C 107