Search Engine Land

OCTOBER 25, 2023

Marketers have felt overwhelmed by AI and all the changes we’ve seen in the past year. SMBs that can unearth the potential of AI tools and harness its power can reap the benefits (e.g., 12% of SMBs with 1-9 employees use AI. So how are those 26% of SMBs that have adopted AI using it most in marketing? Why we care.

B2C 112

B2C Education Marketing Marketers 112

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match.

Email Marketing 95

Email Marketing Education Marketing Marketers 95

Use Insider

MAY 13, 2024

6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Our solution offers: A flexible marketing automation tool for 12+ channels. Our solution offers: A flexible marketing automation tool for 12+ channels.

Price 52

Price eCommerce Marketing Marketers 52

Litmus

JANUARY 29, 2024

With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. What are personalized emails?

Transform 104

Transform Email Marketing CRM Product 104

Martech

APRIL 19, 2024

Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. We must always serve the best interests of consumers. These challenges have profoundly impacted media planning and buying.

Transform 114

Transform Advertising Advertisers Law 114

Martech

DECEMBER 13, 2023

But whether you’re fielding yet another “Send another email!” demand, trying to close one more sale, or watching the “out of office” email replies pile up in your work inbox (again, lucky you!), Marketers from big and small brands acknowledged that they had to embrace change to stay competitive. That was fantastic to hear.

eCommerce 123

eCommerce Retail Customer Branding 123

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 123

Whitepaper eBook User-Generated Marketing 123

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 111

Email Marketing Price User-Generated Health 111

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Duct Tape Marketing

MAY 8, 2024

How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Alan Dibb. 04:12] What replaces organic search once it starts to decline? [06:18]

Transform 71

Transform Entertainment Place CRM 71

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. Bilt is all about contextual marketing and meeting people where they already are. The company has 26% of ridesharing’s U.S. In-app ad moments. Image: Lyft Media. Rokt technology.

Real Estate 94

Real Estate Retail eCommerce Advertising 94

Use Insider

MAY 14, 2024

What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. Retention vs. acquisition marketing: What’s the difference? Retention vs. acquisition marketing: What’s the difference?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

FEBRUARY 27, 2024

The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Within hours, I received a very polite email from customer service, which made me feel valued. It made me appreciate the power of a good email when the chips are down.

Communications 83

Communications Customer Management Place 83

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. PPCsurvey.com has just released a new State of PPC Global Report for 2024.

Advertising 82

Advertising Advertisers User-Generated Search Marketers 82

Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. My first time connecting with fellow email geeks. I recall I spent a lot of time perusing Litmus Community.

Email Marketing 84

Email Marketing Fashion Marketing Marketers 84

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. Email marketing platforms and financial activity.

Email Marketing 111

Email Marketing Finance Marketing Marketers 111

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing.

Education 101

Education Market Trends Marketing Marketers 101

Hubspot Marketing

JUNE 16, 2023

Your readers are judging your email subject lines. In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates. Read on for some tried-and-true tips to help jazz up your subject lines and boost your email engagement.

Email Marketing 144

Email Marketing eBook Food Communications 144

Sprout Social

JANUARY 11, 2022

Put simply, if you close a deal in January, you earn that recurring revenue every month throughout the year (assuming you keep that customer for the full 12 months). The sum of all numbers between one and 12 is 78, hence the name. These efforts widen your marketing funnel, alleviating the stress of the Q4 crunch.

Marketing Plan 115

Marketing Plan Energy CMO Marketing 115

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Hubspot Marketing

MAY 30, 2023

In this post, we’ll review AI application examples across 12 industries. Click here to explore the full playlist Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Marketers can also use AI for content moderation to combat illegal and harmful content on their websites and forums.

Real Estate 101

Real Estate Manufacturing Transform Finance 101

Hubspot Marketing

FEBRUARY 29, 2024

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. While recent statistics put email ROI at $36 for every dollar spent , knowing how to craft your healthcare email is key to unlocking this monetary value. The Best Healthcare Email Examples 1.

Health 90

Health Shipping Price Promotion 90

Orbit Media Studios

MARCH 10, 2024

If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways. There you are in the press or on someone’s blog. You’ve been mentioned.

PR 106

PR SEO CMO Energy 106

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry.

Fashion 64

Fashion Email Marketing Marketing Marketers 64

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? What are the benefits of using AI? In the simplest terms, social media AI refers to tools that can simulate human intelligence to automate and optimize aspects of social media marketing. But AI isn’t a replacement for social media marketers. Posts to write.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hubspot Marketing

MAY 16, 2023

While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. Benefits of Using Generative AI With proper usage, AI can yield amazing results.

Price 102

Price User-Generated CRM Copywriting 102

Search Engine Land

JANUARY 10, 2024

Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain insight into potential strategic moves, new products, markets, audiences and pivots. Map out your competitors and be sure you haven’t missed any new players in the market.

SEO 135

SEO PR Customer Journey Health 135

Hubspot Marketing

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Yet one of the most underrated and effective communication methods to alert internal and external stakeholders is a product launch email. Featured Resource: Product Marketing Email Templates [Download Now]. What is it?

Product 112

Product PR Communications Promotion 112

Search Engine Land

JANUARY 23, 2024

This significantly impacts marketing strategy. These businesses often deal with search terms that overlap with a larger, unrelated audience, and they can benefit greatly from longer-tail keywords. PPC offers great opportunities for companies of all sizes to reach new customers.

Advertising 101

Advertising Advertisers Shipping Marketing Mix 101

AWeber

JANUARY 18, 2024

What are the benefits of earning a life coach certification? Most certification programs also teach you how to market your coaching services so you can also reach your full income potential. Most accredited certification programs take 6 - 12 months to complete, but some are quicker.

Transform 97

Transform Health Finance Education 97

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Hubspot Marketing

MAY 16, 2023

But how can AI assistants help marketers? Here, we'll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more. Where Marketers Can Best Use AI Assistants Personalizing customer support. Email is a common time sink for marketers. Managing your calendar and inbox.

CRM 96

CRM Marketing Marketers User-Generated 96

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. You may have heard of it (in reality, who hasn’t?) Key term here is: help) 2.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page).

SEO 114

SEO PR Branding Customer 114

Hubspot Marketing

AUGUST 4, 2022

With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. You might be wondering: What types of automation will benefit my business the most? Set up automated email campaigns.

CRM 137

CRM Shipping Logistics Email Marketing 137

Hubspot Marketing

FEBRUARY 14, 2024

Testing AI Project Management Tools I’ve tested AI project management and many other marketing tools for years. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of.

Management 111

Management Price User-Generated CRM 111

Hubspot Marketing

MAY 1, 2024

For example, if you want to become bilingual to position yourself ahead of your competition in the job market, you need to be specific about the language you’ll need to learn. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market. “So, where do you see yourself five years from now?”

Management 110

Management Promotion Thought Leadership Education 110