Sprout Social

FEBRUARY 20, 2025

This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products. I have used it since 2011. This is the ninth consecutive year Sprout has earned G2 recognition.

Influencer Marketing 123

Influencer Marketing Place Analytics Advertisers 123

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  With over  1.32

Branding 126

Branding Social Media Marketing User-Generated Advertisers 126

Hubspot Marketing

MAY 27, 2022

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.

Advertisers 144

Advertisers Advertising Real Estate Customer 144

The Drum

JUNE 12, 2025

The advertising executive tells The Drum how his 20-year career, restless spirit and deep history with the agency have culminated in an exciting new opportunity. Back in 2011, Honegger had the opportunity to move from London back to Brazil (he is Brazilian-Swiss) to work at Ogilvy as an account director. Read more here

Advertisers 72

Advertisers Advertising Management 72

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

Advertisers knew this trend was coming as more and more people started moving towards the online world. A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. Reasons To Invest in Online Advertising.

Advertisers 124

Advertisers Advertising Entertainment Traditional Marketing 124

Marketing Insider Group

OCTOBER 9, 2018

When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]. Today, it reports around 7,000.

Advertisers 101

Advertisers Advertising Product Marketing 101

Businesses Grow

JUNE 23, 2025

Before I get into the logic of this conclusion, I need to call your attention to a piece of news that is profound and breathtaking if you’re in the marketing and advertising business. Creator-led advertising revenue (brand deals, sponsorships, and platform ads) is expected to grow 20% this year and more than double by 2030.

Influencer Marketing 66

Influencer Marketing Marketers Marketing Advertisers 66

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC. In a blog post , Twitter’s chief privacy officer, Damien Kieran, said users’ personal information “may have been inadvertently used for advertising.”

Advertisers 103

Advertisers Advertising Law Digital Marketing 103

Bannerflow

MARCH 4, 2021

The popularity of gaming – and with it the importance of gaming advertising campaigns – is soaring. With popularity surging, gaming advertising and gaming display advertising will play an even bigger role in getting the right message in front of the right people – at speed and scale. Sega does what Nintendon’t”. Double Life.

Advertisers 97

Advertisers Advertising Entertainment User-Generated 97

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hubspot Marketing

JANUARY 22, 2025

Paid Media Mentions Shoppable Ads on Social Media In a nutshell, its traditional advertising with a digital, data-driven twist. You just took a bad photo of your cup of coffee. You put a sepia filter on it and posted it to your 12 followers. It got zero likes. Life is good. This, my friends, was the golden age of organic social media.

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

Search Engine Land

MARCH 17, 2023

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Search Engine Land

JANUARY 13, 2023

Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). 2011: After six years at the helm of Google Maps, Hanke said he was “restless” and was a bit tired of running a large organization. 2011: “Q.

Search Marketers 108

Search Marketers Non-Profit Marketers Marketing 108

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. Ballmer At CES 2011: “Whatever Device You Use, Windows Will Be There”.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. No wonder, in 2011, U.S. billion advertising dollars on social networking websites (According to new estimates from eMarketer.). In 2011, Facebook has 500,000,000 active users. © 2011 WordStream, Inc.

Shoppers 107

Shoppers Target Market Advertisers Advertising 107

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes. Banned Advertisers Rises Just 8 Percent in 2012. 2011: The four main questions and areas of inquiry against Google. Sign of Hope?

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. 2011: Just in time for the opening round of the NFL playoffs. The Spam Clock. 1 of that year.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy.

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

MARCH 24, 2023

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. 2011: Facebook was testing new ad targeting options that displayed creative beside content that was contextually relevant, similarly to Google’s AdSense.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Duct Tape Marketing

JUNE 17, 2020

In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of the Hispanic market by creating thought-provoking campaigns for some of the major advertisers in the space. The shop has been on AdAge’s ranking of the top ten agencies in the USA in 2014 and 2011 and was honored as Small Agency of the Year in 2012.

Advertisers 101

Advertisers Advertising Marketers Marketing 101

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” But that is not an option for us.”

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

SEPTEMBER 15, 2023

13) Chris Barton, who worked for Google from 2004 to 2011, said negotiating deals to make Google the default search engine on mobile devices was a top priority during his time at the company. ” Google’s search engine default status on phones was a ‘priority’ (Sept.

Law 137

Law Manufacturing Search Marketers Product 137

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Test: Auto-Completing Search Queries 2011: This auto-completion was happening on long-tail terms where Google Suggest had stopped giving suggestions.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Search Engine Land

MARCH 20, 2023

In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. 2011: Android OS achieved a 25.8%

Search Marketers 86

Search Marketers Marketers Marketing Advertisers 86

Search Engine Land

JANUARY 12, 2023

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Responsive search ads available globally in all Microsoft Advertising interfaces.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Search Engine Land

JANUARY 19, 2023

Thoughts On Larry Page As The New Google CEO 2011: Some reflection on how Eric Schmidt came into the role that Page once held and why the company may have made the change. Google’s $8B Earnings Overshadowed By Leadership Change 2011: In Q4 2010, Google reported revenues of $8.44 billion, 26% year-on-year growth.

Search Marketers 88

Search Marketers SEO Marketers Marketing 88

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

Three hundred years later in the 1700s, there was the advent of the first magazine, and the first paid advertisement in a newspaper in France in the 1830s. Buyer Centric: The 20th century brought about the advent of radio advertisements, television, and computers. Marketing, in the beginning, was focused predominantly on sales.

Marketers 121

Marketers Marketing B2C Advertisers 121

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

MARCH 21, 2023

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more 2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access. AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Marketing Insider Group

JUNE 5, 2012

presentation that showed in real numbers, the gap in advertising spend vs. consumer time spent on the 2 biggest digital channels, the internet and on mobile devices. However, the gap in mobile advertising is getting bigger. Late last year I highlighted a chart from Mary Meeker’s Web 2.0 So maybe we are not dinosaurs after all!

CMO 110

CMO Marketers Marketing Advertisers 110

Search Engine Land

JANUARY 5, 2023

In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” 18, 2010), in which Google’s Matt Cutts (featuring Danny Sullivan) mentioned that Google wanted to make communication a priority in 2011. See this video (published Dec. Also on this day .

Search Marketers 82

Search Marketers Law Marketers Marketing 82

Martech

APRIL 18, 2023

The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). For much of that time, both TV networks and advertisers complained about the accuracy of the data. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Bad timing.

Advertisers 107

Advertisers Advertising Branding B2C 107

Hootsuite

OCTOBER 8, 2020

Snapchat launched in 2011. Snapchat advertising statistics. This Snapchat business statistic is important for brands advertising on Snapchat. Advertisers only need a few seconds to connect with the Gen Z audience. Snapchat’s estimated net advertising revenues are projected to reach USD$2.62 billion — soon.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Martech

APRIL 1, 2022

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. While traditional TV viewership is declining it continues to be a very significant part of the advertising ecosystem. Recently, NBCUniversal recently announced it is moving to iSpot.tv for national ratings. Why we care.

Product 117

Product Price Advertisers Advertising 117

Marketing Insider Group

DECEMBER 26, 2012

Bonus: My most popular post from 2011 declared: Change is Coming To B2B Marketing. In addition to the basics offered in that post, I also asked the question “ Is content marketing the new advertising? ” Bonus: my 2nd most popular post of 2011 asked: Will Content Strategy Save Marketing?

Marketers 103

Marketers Marketing Promotion Advertisers 103

Adobe Experience Cloud Blog

JANUARY 18, 2012

As of July 2011 , when the network had 119 million members worldwide: 58.5% Advertising. Its utility as a job search board contributes to its tendency for higher traffic during typical business hours. Other usage patterns to consider for LinkedIn would be the people logging on to the site. were female. 35% were aged 35 to 54.

User-Generated 129

User-Generated Education Advertisers Advertising 129