Hootsuite

FEBRUARY 14, 2025

2005-2011: Optimizing for clicks and views YouTubes algorithm started off by recommending videos that attracted the most views or clicks. And what the algorithm recommends has become a concerning topic not just for creators and advertisers but for journalists and the government as well. According to founder Jawed Karim (a.k.a.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Facebook advertising will continue to improve — and get more expensive. Among the main points made in the report along with some of my feedback: 1. Metrics will mature.

Social Media Marketing 110

Social Media Marketing PR Marketing Marketers 110

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? One thing that’s not going to go away even in 2011 is the email marketing efforts. James Nov 18 2010 Good points Chris.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. What’s your favorite post from 2011?

Social Media Marketing 105

Social Media Marketing PR Entertainment Analytics 105

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

Telemarketing 103

Telemarketing Customer loyalty Marketing Marketers 103

Neil Patel

FEBRUARY 12, 2021

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. An Overview of Comparative Advertising. Comparative advertising works best when you’re making specific, measurable comparisons.

Advertising 145

Advertising Advertisers Price Law 145

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Dove: In 2011, Dove stirred up controversy with its “Real Beauty Sketches” campaign. Are you a marketer looking for a quick and dirty way to boost sales?

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Hubspot Marketing

MAY 27, 2022

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.

Advertising 144

Advertising Advertisers Real Estate Customer 144

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

Advertisers knew this trend was coming as more and more people started moving towards the online world. A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. Reasons To Invest in Online Advertising.

Advertising 124

Advertising Advertisers Entertainment Traditional Marketing 124

Marketing Insider Group

OCTOBER 9, 2018

When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]. Today, it reports around 7,000.

Advertising 101

Advertising Advertisers Product Marketing 101

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC. In a blog post , Twitter’s chief privacy officer, Damien Kieran, said users’ personal information “may have been inadvertently used for advertising.”

Advertising 103

Advertising Advertisers Law Digital Marketing 103

Bannerflow

MARCH 4, 2021

The popularity of gaming – and with it the importance of gaming advertising campaigns – is soaring. With popularity surging, gaming advertising and gaming display advertising will play an even bigger role in getting the right message in front of the right people – at speed and scale. Sega does what Nintendon’t”. Double Life.

Advertising 97

Advertising Advertisers Entertainment User-Generated 97

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

MARCH 17, 2023

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

JANUARY 13, 2023

Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). 2011: After six years at the helm of Google Maps, Hanke said he was “restless” and was a bit tired of running a large organization. 2011: “Q.

Search Marketers 108

Search Marketers Non-Profit Marketing Marketers 108

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. Ballmer At CES 2011: “Whatever Device You Use, Windows Will Be There”.

Search Marketers 96

Search Marketers User-Generated SEO Marketing 96

Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. No wonder, in 2011, U.S. billion advertising dollars on social networking websites (According to new estimates from eMarketer.). In 2011, Facebook has 500,000,000 active users. © 2011 WordStream, Inc.

Shoppers 107

Shoppers Target Market Advertisers Advertising 107

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes. Banned Advertisers Rises Just 8 Percent in 2012. 2011: The four main questions and areas of inquiry against Google. Sign of Hope?

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. 2011: Just in time for the opening round of the NFL playoffs. The Spam Clock. 1 of that year.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy.

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

MARCH 24, 2023

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. 2011: Facebook was testing new ad targeting options that displayed creative beside content that was contextually relevant, similarly to Google’s AdSense.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Duct Tape Marketing

JUNE 17, 2020

In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of the Hispanic market by creating thought-provoking campaigns for some of the major advertisers in the space. The shop has been on AdAge’s ranking of the top ten agencies in the USA in 2014 and 2011 and was honored as Small Agency of the Year in 2012.

Advertising 101

Advertising Advertisers Marketing Marketers 101

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” But that is not an option for us.”

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

SEPTEMBER 15, 2023

13) Chris Barton, who worked for Google from 2004 to 2011, said negotiating deals to make Google the default search engine on mobile devices was a top priority during his time at the company. ” Google’s search engine default status on phones was a ‘priority’ (Sept.

Law 137

Law Manufacturing Search Marketers Advertising 137

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Test: Auto-Completing Search Queries 2011: This auto-completion was happening on long-tail terms where Google Suggest had stopped giving suggestions.

Search Marketers 88

Search Marketers SEO Health Marketing 88

Search Engine Land

MARCH 20, 2023

In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu.

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Search Engine Land

JANUARY 12, 2023

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Responsive search ads available globally in all Microsoft Advertising interfaces.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. 2011: Android OS achieved a 25.8%

Search Marketers 86

Search Marketers Marketing Marketers Advertising 86

Search Engine Land

JANUARY 19, 2023

Thoughts On Larry Page As The New Google CEO 2011: Some reflection on how Eric Schmidt came into the role that Page once held and why the company may have made the change. Google’s $8B Earnings Overshadowed By Leadership Change 2011: In Q4 2010, Google reported revenues of $8.44 billion, 26% year-on-year growth.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

Three hundred years later in the 1700s, there was the advent of the first magazine, and the first paid advertisement in a newspaper in France in the 1830s. Buyer Centric: The 20th century brought about the advent of radio advertisements, television, and computers. Marketing, in the beginning, was focused predominantly on sales.

Marketing 121

Marketing Marketers B2C Advertising 121

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Search Engine Land

MARCH 21, 2023

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more 2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access. AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 81

Search Marketers SEO Marketing Marketers 81

Marketing Insider Group

JUNE 5, 2012

presentation that showed in real numbers, the gap in advertising spend vs. consumer time spent on the 2 biggest digital channels, the internet and on mobile devices. However, the gap in mobile advertising is getting bigger. Late last year I highlighted a chart from Mary Meeker’s Web 2.0 So maybe we are not dinosaurs after all!

CMO 110

CMO Marketing Marketers Advertising 110

Search Engine Land

JANUARY 5, 2023

In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” 18, 2010), in which Google’s Matt Cutts (featuring Danny Sullivan) mentioned that Google wanted to make communication a priority in 2011. See this video (published Dec. Also on this day .

Search Marketers 82

Search Marketers Law Marketing Marketers 82

Martech

APRIL 18, 2023

The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). For much of that time, both TV networks and advertisers complained about the accuracy of the data. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Bad timing.

Advertising 107

Advertising Advertisers Branding B2C 107

Hootsuite

OCTOBER 8, 2020

Snapchat launched in 2011. Snapchat advertising statistics. This Snapchat business statistic is important for brands advertising on Snapchat. Advertisers only need a few seconds to connect with the Gen Z audience. Snapchat’s estimated net advertising revenues are projected to reach USD$2.62 billion — soon.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Martech

APRIL 1, 2022

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. While traditional TV viewership is declining it continues to be a very significant part of the advertising ecosystem. Recently, NBCUniversal recently announced it is moving to iSpot.tv for national ratings. Why we care.

Product 117

Product Price Advertisers Advertising 117