Remove 2011 Remove Customer loyalty Remove Place
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2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Adobe Experience Cloud Blog

The chart below shows how funds were allocated for 2011 among companies surveyed. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%. This year less than 42% of firms cited brand recognition as a top objective, a significant drop from 54% last year.

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Figma’s Chief Customer Officer: good design inspires customer loyalty

Econsultancy

Tell us about Figma, and the story behind the company… In 2011, our founders Dylan Field and Evan Wallace had an idea to build tools for designers on the Web. That’s one way you inspire customer loyalty, especially since the economy is increasingly digital and online. Collaboration on the platform skyrocketed.

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The Future of B2B Marketing: It's Social

Marketing Insider Group

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you. Augmented Reality For B2B Marketing in 2011?" This will help you to understand the style that resonates best.

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The 7 Burning B2B Social Media Questions

Marketing Insider Group

And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers. Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. Augmented Reality For B2B Marketing in 2011?"

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Paid Search While email can have very little cost and ongoing investment in SEO is simply a requirement for today’s business websites, paid search is often the next place to invest if you are looking to drive cost-effective leads. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. To demonstrate that brands and organizations of all kinds can find a home on TikTok, we’ve compiled a list of TikTok accounts making waves in seemingly unexpected places. But that’s not all.

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