Martech

JUNE 13, 2025

And the market jumped. Dig deeper: 6 challenges businesses face when deploying CDPs The shakeout Some platforms showed ingenuity in self-reinvention and innovation — seemingly coming out of nowhere to lead the market by building on existing strengths. The market carried on growing. The market splintered — rapidly.

Transform 70

Transform Price User-Generated Customer 70

Welcome Software

MAY 29, 2025

The truth is that we’ve heard this tune before when: In 2011 after Google’s Panda update penalized sites with low-quality content that was designed to manipulate rankings. With 83% of marketers now using AI for content , the internet is drowning in perfectly serviceable, yet utterly forgettable articles. But credibility?

SEO 52

SEO User-Generated PR Branding 52

Marketing Insider Group

SEPTEMBER 3, 2024

The term given to this practice was copyright trolling, and Righthaven filed over 250 lawsuits against media companies in 2010 and 2011. However, in 2011, several judges determined that Righthaven had no grounds to sue because the company didn’t actually own the copyrights to the material.

Law 121

Law Non-Profit Education Branding 121

Exposure Ninja

APRIL 29, 2025

” At Exposure Ninja , we’ve been fully remote since 2011. We’ve scaled a multi-channel marketing agency to 70+ people without a single square foot of office space. To watch the full panel discussion with the Home-based Working Committee, please visit the [link] Want a Remote-Ready Marketing Partner?

Transform 52

Transform SEO Place Product 52

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How do you structure an email marketing campaign? What makes an email marketing campaign successful? What makes an email marketing campaign successful? Does that sound familiar?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hootsuite

JANUARY 3, 2025

Some days are the byproducts of marketing campaigns. Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. Thrive Market: Teacher Appreciation Week Thrive Market showed its appreciation to teachers with a giveaway. Try it free today.

Food 117

Food Health Law Non-Profit 117

Use Insider

JANUARY 9, 2025

Braze and Adobe Experience Cloud tools are often compared for use cases like omnichannel marketing, customer targeting , personalization, and journey orchestration. In this guide, well explore Braze and Adobes offerings in detail, with a focus on their tools for marketing teams.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

SocialPilot

APRIL 23, 2025

One wrong step, like an insensitive post, can spur widespread backlash, making customers boycott your marketing campaigns and products. They involve engaging your audience, positioning your brand as a market leader, and managing its reputation. Review marketing has never been that easy!

PR 40

PR Branding Whitepaper Thought Leadership 40

SmartBrief - Marketing

MARCH 17, 2025

In 2011, there was a commercial quantum annealer. They say by 2030 it will be available to the vast market and cost-effective, so we have less than five years to figure out a solution. It was a theory in the 1980s and had the first practical algorithms in the 1990s for breaking encryption.

Management 63

Management Place Marketers Marketing 63

Use Insider

JANUARY 3, 2025

Theyre strong in areas like mobile marketing with support for channels like SMS, WhatsApp, email, in-app messaging, and others. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients? Instead, you create a successful social media campaign.

Social Media Marketing 52

Social Media Marketing User-Generated Management Analytics 52

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients? Instead, you create a successful social media campaign.

Social Media Marketing 52

Social Media Marketing User-Generated Management Analytics 52

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy 64

Marketing Strategy Food SEO Marketers 64

Chief Martec

MAY 6, 2025

Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist to a room of CMOs, making the case that marketing was becoming a very technology-integrated discipline. The market of martech grew exponentially to thousands and thousands of products. solutions categorized.

B2C 79

B2C Marketing Automation Platform Law Marketers 79

Sprout Social

FEBRUARY 20, 2025

This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products. Marketing teams today have more choices than ever when growing their tech stack (weve all seen that scary martech landscape graphic , yes?) I have used it since 2011.

Influencer Marketing 122

Influencer Marketing Place Analytics Advertising 122

Animalz blog

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Many other content marketers tell us the same on sales and customer calls. Another example is Ryan Law’s information gain , now a widely popular term in content marketing since first appearing here on the blog.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Businesses Grow

MARCH 17, 2025

Too short for a blog post, too fun to ignore, here are a few thoughts about the world of marketing, content, and beyond … The end of comments This might seem counterintuitive for a person who preaches about “the most human company wins,” but I have disabled comments on this blog. Need a keynote speaker?

Education 59

Education Branding Place Marketers 59

Hootsuite

FEBRUARY 14, 2025

YouTubes recommendation algorithm drives 70% of what people watch on the platform , so its no surprise that marketers, influencers, and creators are obsessed with unlocking its secrets. How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Search Engine Land

JULY 17, 2024

Dig deeper: A 3-phased approach to proactive online reputation management Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. This included both public perception data (e.g., news and social media mentions) and corporate behavioral data (e.g.,

Branding 79

Branding PR Food Gen Z 79

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

In 2011, psychologists Claude Messner and Michaela Wänke concluded that the faster we make decisions the happier we feel. How have you used long-form content in the past in your marketing plan? The longer your sentences are, the more difficult it is to discern the point. Indicate Estimated Reading Time.

Thought Leadership 268

Thought Leadership Marketers Marketing Promotion 268

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Search Engine Land

FEBRUARY 1, 2023

2011: Bing’s Yusuf Mehdi: “We have some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting.” Tablets On Nearly Equal Footing With iPad 2011: More coverage: Live Blogging The Google Android 3.0

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. 2011: After six years at the helm of Google Maps, Hanke said he was “restless” and was a bit tired of running a large organization. 2011: Google hit 66.6% – a record high for Google in comScore’s numbers – while AOL hit a historic low of 1.9%.

Search Marketers 108

Search Marketers Non-Profit Marketers Marketing 108

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. E-commerce sales jumped this holiday season as search marketers weathered Google updates. Wolfram Alpha Redesigns For 2011.

Search Marketers 106

Search Marketers Health Law Marketers 106

Jeff Bullas

FEBRUARY 1, 2023

It was founded in 2011 in San Francisco, California, with the goal of making local delivery as fast and convenient as possible. Each of them started as small ideas that grew to fill a gap in the market. Shopify’s Gross Merchandise Volume was $136.3 billion for the first three-quarters of 2022.

Food 321

Food User-Generated Shoppers Retail 321

Search Engine Land

JANUARY 4, 2023

2018: Search marketers weighed in on their experiences since the change took effect. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. 2011: An AdWords ad appearing for the query “obamacare” led to a landing page on the official government site HealthCare.gov. Tablet OS At CES.

Search Marketers 96

Search Marketers User-Generated SEO Marketers 96

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Hubspot Marketing

MARCH 23, 2021

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. Ultimately, being a successful marketer isn't just about thinking strategically. Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth.

B2C 145

B2C CMO Energy Marketers 145

Search Engine Land

MARCH 24, 2023

Was Android Tablet OS (Honeycomb) Rushed to Market? 2011: “To make our schedule to ship the tablet, we made some design tradeoffs,” said Andy Rubin, vice-president for engineering at Google and head of its Android group. 2013: Did Apple see indoor location as a future part of the iOS platform? Updated: Is “FaceSense” Forthcoming?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Hubspot Marketing

MAY 30, 2022

In the marketing world, pulling the plug on a campaign can be extremely difficult, especially when you and your team have put a lot of work into it. In this post, we explain 10 signs it might be time to pull the plug on your marketing campaign. 10 Signs It’s Time to Stop Your Marketing Campaign. But sometimes, it’s for the best.

Marketers 144

Marketers Marketing Place Management 144

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Platform 127

Marketing Automation Platform CRM Marketers Marketing 127

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2011: The four main questions and areas of inquiry against Google.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

FEBRUARY 28, 2023

Microsoft Advertising extends Shopping campaigns to more markets 2022: The company also announced the global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import. But that is not an option for us.”

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

MARCH 20, 2023

In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 140

Analytics Marketers Marketing Global Marketing 140