Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? Searching For Old Versions of Web Sites?

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

JANUARY 11, 2023

2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. 2012: Google was “softening its tone” and “renewing its push” into China. 2012: The new update makes it easier and faster for searchers to use. German Govt.

Search Marketers 112

Search Marketers Health Law Marketing 112

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. Despite the uncertain climate, these brands either maintained or increased their ad spend. The result?

Branding 118

Branding Finance Marketing Marketers 118

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content. million in 2012.

Search Marketers 121

Search Marketers Marketing Marketers Retail 121

Search Engine Land

FEBRUARY 12, 2023

Google Fixes Bug That Required Cookies To Search 2012: Google also initially reconfirmed that requiring cookies “is not something we’re testing or rolling out.” Google Analytics On The iPhone: 3 Apps Reviewed 2009: The good, bad, and ugly of Google Analytics apps on the iPhone (Analytics App, myAnalytics and Analytics Pro).

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 21, 2023

Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time 2015: Advertisers could see how ads would display with bid increases before committing to new keyword bids. Study: Display Ads Drive Search Clicks After Two Weeks 2014: Display advertising did generate more search volume, clicks and conversions.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Gen Z 91

Gen Z Millennials Advertising Advertisers 91

Hootsuite

AUGUST 18, 2020

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Meanwhile, advertisers need to know that their sneaker ads aren’t funding anti-vaxxers or conspiracy theorists.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Online research communities 2.8% Other 0.4%

Market Research 86

Market Research Non-Profit Transform Marketing 86

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Do what works for you. Notifications.

Analytics 119

Analytics SEO Education Promotion 119

Search Engine Land

FEBRUARY 15, 2023

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. A video ad network is a company that connects publishers and advertisers. Xbox currently allows limited forms of advertising.

Advertising 90

Advertising Advertisers Analytics Food 90

Scoop.it!

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Try YouTube advertising or cross-promotion. YouTube Analytics and Google Analytics are your instruments: See your channel’s performance and adapt your content strategy for even better results.

Promotion 101

Promotion Analytics Entertainment SEO 101

Hubspot Marketing

FEBRUARY 15, 2024

Porsche — More Than Showroom Porsche breaks free from traditional advertising molds by immersing customers in experiential marketing. Since 2012, Lamborghini’s Esperienza Accademia Neve in Livigno has been a go-to for on-ice driving courses. Check out my fav here. It’s not just a purchase; it’s an adventure.

Branding 120

Branding Fashion Gen Z B2C 120

Search Engine Land

MARCH 16, 2023

Google Webmaster Tools Crawl Errors: How To Get Detailed Data From the API 2012: The data was tricky to get to and the specifics of what was available varied based on how you retrieved it. Twitter Adding Advertisements? Hidden In Google Profiles: More Social Network Connections On The Way? 2009: Twitter was promoting Twitter Search.

Search Marketers 92

Search Marketers Marketing Marketers User-Generated 92

Neil Patel

SEPTEMBER 1, 2020

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. While YouTube’s stated mission is to give everyone a voice and a window to explore the world, one of YouTube’s lower-ranking goals is to engage viewers for extended amounts of time, maximizing the number of advertisement interactions.

Real Estate 145

Real Estate Shipping User-Generated Promotion 145

Digital Marketer

NOVEMBER 28, 2022

With an average of $135,000, marketing managers are the highest among similar careers like management consultants, investment fund managers, online merchants, operation managers, advertising managers, human resource managers, and project managers. According to Statista , digital advertising agency revenue grew from $5.69

Marketing 84

Marketing Marketers Management Health 84

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. 2012: The black-and-white Doodle featured seven characters from “The Addams Family.” French Wants To Tax Google & Others.

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020).

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2012: Danny Sullivan called 2011 “alarming.” Advertisers Cutting Google AdWords Spending With Surge of Keyword Prices. 2010: 5 Web Analytics New Year Resolutions by Ben Gott.

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Hubspot Marketing

APRIL 5, 2022

This makes sense: Instagram is owned by Meta (formerly Facebook), which provides users with extensive advertising tools and opportunities. While TikTok is attempting to provide similarly robust advertising capabilities , it's ultimately still in early stages and has a long way to go.

Education 118

Education User-Generated Advertising Advertisers 118

Search Engine Land

AUGUST 11, 2023

The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. This article covers the key takeaways and findings from my analysis of seroundtable.com’s historical Google Analytics data. (If For example, let’s compare content on “Google Updates” with content on “Paid Advertising” ( Figure 11a and 11b ).

SEO 97

SEO Analytics PR Search Marketers 97

Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 The web is now mostly accessed through mobile. 3 Day Blinds: A Case Study for the Record Books.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

Analytics 102

Analytics SEO Advertising Advertisers 102

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. I don’t know the answer to fixing this, but I do find it clumsy to use.”

Analytics 97

Analytics Advertising Advertisers SEO 97

Hootsuite

DECEMBER 20, 2019

Between July and September in 2019, Facebook advertising growth rate was 0.4%. Research from Hootsuite, Kepios, and We Are Social shows that advertisers on Facebook can reach upward of 113.3 But, Facebook’s youth advertising audience may be shrinking. The company’s advertising tools show that marketers can now reach 2.6%

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to. Pinterest users are also doubly likely to say their time on the platform was well-spent.

Millennials 111

Millennials Shoppers Food User-Generated 111

Rock Content

AUGUST 19, 2020

Have you taken a recent look at the referrals your brand has on Google Analytics ? With its massive audience, Facebook counts with a powerful digital advertising tool that will help you reach exactly the customers you’re looking for. Understand where your traffic is coming from.

Branding 100

Branding Millennials Fashion User-Generated 100

Marketing Insider Group

SEPTEMBER 11, 2015

Sharethrough provides brands with a native advertising platform, which allows marketers to serve their branded content within publisher editorial streams, matching the look and feel of each publication. It is advertising for the modern internet. 500+ Native Ad campaigns delivered since 2012. The numbers. The numbers.

Price 84

Price Advertising Advertisers Customer Journey 84

Orbit Media Studios

MAY 4, 2022

We do not advertise. Around 2012, we got active on social media: Facebook, Google+, Twitter and LinkedIn. By mid-2012, we had published around 100 articles. You can do everything here with a CMS, an ESP and Analytics. There are many businesses with similar strategies and results. This isn’t an uncommon story.

Thought Leadership 126

Thought Leadership Energy Content Marketing Promotion 126

Adobe Experience Cloud Blog

OCTOBER 9, 2012

So, we came out with a series of articles that were all about the analytics–giving people exactly what they wanted. In the environment we’re in most of the time we are completely surrounded by advertisements. Well, I suggest we do that by giving away content that’s free of advertising. How do we solve it?

Social Media Marketing 132

Social Media Marketing Energy Advertising Advertisers 132

Adobe Experience Cloud Blog

FEBRUARY 7, 2012

With companies like Hyundai buying a total of five ads during the Tom Brady / Eli Manning faceoff, 2012 was a record-breaking year for the event, even after adjusting for inflation. The effect has been to drive up the cost of advertising on the small number of events left that can still reach the majority of that audience.

B2C 104

B2C Advertising Advertisers Price 104

Marketing Insider Group

DECEMBER 15, 2011

Google estimates that 79% of the largest search advertisers do not have a mobile optimized site. Creating a mobile-optimized website should be job 1 for marketers in 2012. Step 3: Mobile Advertising. Mobile search advertisers report higher click-through rates and higher levels of engagement with mobile search.

Whitepaper 83

Whitepaper Marketing Marketers Advertising 83

Marketing Insider Group

FEBRUARY 5, 2014

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. In 2012 Entrepreneur Andrew Chen claimed that “ Growth Hacker is the New VP Marketing.”

PR 92

PR Traditional Marketing Marketing Marketers 92

Duct Tape Marketing

JUNE 6, 2018

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. The one thing that I said in 2012 and I’ll say it today, is that you need a strategy for social media.

Marketing 74

Marketing Marketers Promotion Place 74

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. What are some notable viral marketing examples? Good question! For example.

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Orbit Media Studios

MARCH 8, 2022

We use Analytics to track the traffic. Videos have appeared in search results, as rich snippets, since 2012. Assuming the landing pages are helpful, high clickthrough rates on ads are good for searchers, good for advertisers and good for Google. Our research piece about web design standards has ranked well for many years.

SEO 106

SEO B2C Transform User-Generated 106

Duct Tape Marketing

NOVEMBER 30, 2017

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. The one thing that I said in 2012 and I’ll say it today, is that you need a strategy for social media.

Promotion 69

Promotion Place Shipping Advertising 69