Hootsuite

APRIL 9, 2025

Over 3 billion people use Facebook every month Facebook was the first social platform to reach one billion active monthly users back in 2012. Facebook took second place with 28% and YouTube was third with 22%. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Source: Statista 14.

Gen Z

Martech

SEPTEMBER 27, 2024

Creative and business came together when I got into the start-up community around 2012. The owner also owned a magazine; I was operations director there, did a lot of graphic design, but was also in charge of selling advertising. So a good due diligence effort but also being lucky, being in the right place at the right time.

CMO

Animalz blog

MAY 29, 2025

Somewhere between the 2012 keyword-stuffing craze and the rise of SEO-as-a-growth-channel, we allowed a change to take hold. From his point of view, advertising was inherently fleeting, while content could generate lasting meaning. There will always be a place and a purpose for fast, scalable content.

Law

Spiralytics

MARCH 19, 2025

Thats where the Data Privacy Act of 2012 comes in. What is the Data Privacy Act of 2012 in the Philippines? The Data Privacy Act of 2012 (Republic Act No. As an independent body, it is directed to administer and enforce the Data Privacy Act of 2012, aligning the Philippines with global data protection standards.

Law

Hootsuite

FEBRUARY 14, 2025

YouTube recommends videos in three different places on the platform. If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Once youve identified your primary keywords, youll want to use them in four places: In the file name (i.e.,

Analytics

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertisers

Hootsuite

AUGUST 18, 2020

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Meanwhile, advertisers need to know that their sneaker ads aren’t funding anti-vaxxers or conspiracy theorists.

Whitepaper

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. But 2012 should be the year – has to be the year – that social becomes standard operating procedure.

B2C

Hubspot Marketing

APRIL 20, 2018

There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”. Unlike advertisers, who tell stories through paid methods, PR professionals tell their stories through unpaid or earned media. In the case of Johnson & Johnson, a simple advertising campaign wouldn’t have worked.

PR

Adobe Experience Cloud Blog

NOVEMBER 21, 2012

INFOGRAPH SOURCES: Balboa Capital, Federal Bank of New York, Pepperdine University, 2012 Small Business Access to Capital Survey. There is a time and place for advertising, but give your readers reason to stop in and visit – even if they are not planning to buy. When financial times are tough, the tough get creative.

Real Estate

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Of that, $61.2

Search Marketers

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities.

Search Marketers

Hubspot Marketing

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. There are two big reasons you’d visit a Taco Bell in 2012 -- to try their new Doritos taco shell, or to play with their augmented-reality packaging.

Shoppers

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. Google AdWords introduces click-to-call ads.

Search Marketers

Hubspot Marketing

OCTOBER 29, 2019

When potential customers are researching your brand, the first place they'll look is social media to see what you're putting out there and what people are saying about you. Besides social media, one of the first places people will go to find out more about your company is your website. Experiment with online advertising.

SEO

Hubspot Marketing

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Paid advertising.

Advertisers

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile.

Market Research

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016.

Analytics

Search Engine Land

FEBRUARY 19, 2023

Google introduced the news meta keywords tag specifically for publishers in 2012. Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Google Shopping Tops Amazon Product Ads: 32.7%

Search Marketers

Marketing Insider Group

JUNE 11, 2013

Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices. Slide 9: Disruption.

Logistics

Search Engine Land

FEBRUARY 20, 2023

Google Places Quality Guidelines Updated 2014: Google would allow a single descriptor within the business name, if and only if that descriptor was location information or described business offers. Scroogle.org Is Gone Forever” Says Site Owner 2012: Related coverage: Scroogle’s Gone? Is Google Ignoring The HTML Title Tag More Often?

Search Marketers

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. This method of advertising comes in the form of experience. billion in 2012. Product-focused advertisement is no longer a tactic that the festival audience desires. Old School Is Not Cool.

Branding

Adobe Experience Cloud Blog

FEBRUARY 7, 2012

With companies like Hyundai buying a total of five ads during the Tom Brady / Eli Manning faceoff, 2012 was a record-breaking year for the event, even after adjusting for inflation. His point was that with the splintering of media and the proliferation of marketing messages, there are fewer and fewer places to capture a mass audience.

B2C

Search Engine Land

MARCH 20, 2023

AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu. What Do Users Really Think Of The New Google Design?

Search Marketers

Hubspot Marketing

NOVEMBER 30, 2016

So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. Relevance is critical for success when using Facebook advertising. This is the first type of advertising Facebook had, and it still exists today. Format 2: The Desktop News Feed Ad.

Advertising

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

User-Generated

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. It is advertising for the modern internet. Why Outbrain?

Gen Z

Search Engine Land

JANUARY 12, 2023

Responsive search ads available globally in all Microsoft Advertising interfaces. 2012: The ability to block web sites from search results disappeared when Google’s Search Plus personalized results format launched. Q4 Reports: Search Advertising Growing In Efficiency. 2012: So said “people familiar with the situation.”.

Search Marketers

Search Engine Land

JANUARY 11, 2023

2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. 2012: Google was “softening its tone” and “renewing its push” into China. 2012: The new update makes it easier and faster for searchers to use. German Govt.

Search Marketers

Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . 2012: A lawsuit brought against Google in 2008 over the quality of ads showing on parked or error message web pages was thrown out by the court. million and 1.5

Search Marketers

Search Engine Land

FEBRUARY 5, 2023

This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Advertisers would set a baseline bid that applied to both desktop and tablet, and then set the mobile bid as a multiplier of the desktop/tablet bid.

Search Marketers

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Microsoft Advertising launches sweepstakes for advertisers. A day later, we found out what happened, according to Google.

Search Marketers

Search Engine Land

JANUARY 5, 2023

Google Ads error tells advertisers exact match keywords are saving as broad match. Standard text ads will live on a bit longer, Microsoft Advertising says. 2015: Bing Ads told advertisers they soon would no longer be able to put a phone number in the headline, body copy, URL or extensions like Sitelinks.

Search Marketers

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. Google AdWords Sitelinks Now Uses Related Ads 2012: Google said they “incorporate text from ads in your account that are related to your sitelinks,” to make up the Enhanced Sitelinks.

Search Marketers

Hubspot Marketing

SEPTEMBER 10, 2018

The commercials — which make me laugh every time — are part advertisement, part comedy skit and have a similar theme so fans always know when they’re watching a Dos Equis advertisement. After the second portrait is finished, the artist places the two drawings next to each other. 3 of the Most Famous Viral Campaigns.

Promotion

Adobe Experience Cloud Blog

JULY 27, 2012

But it is tough to get people to contribute, and you will need some structure in place to guide your teams in the right direction. Promote it through introducing it on a company-wide email and consider creating posters that advertise your guide and post them throughout your offices. 3) Show them the WIIFM. Let’s Get Social!

Thought Leadership