Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. The Hottest Reads In Search & Social In 2012.

Search Marketers 104

Search Marketers Manufacturing Marketers Marketing 104

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. Google AdWords introduces click-to-call ads.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Adobe Experience Cloud Blog

OCTOBER 22, 2012

One of the the areas where content marketing is making it’s biggest impact is in SEO. We wanted to ask some leading experts in both the UK and US for their thoughts on how the evolution of content marketing is affecting the type of SEO strategies they implement for clients. Our Experts. Our Experts. The Questions.

Content Marketing 111

Content Marketing SEO Marketers Marketing 111

Hootsuite

AUGUST 18, 2020

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Meanwhile, advertisers need to know that their sneaker ads aren’t funding anti-vaxxers or conspiracy theorists.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Hubspot Marketing

OCTOBER 29, 2019

Master SEO. With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence. The first step to showing up online when people are searching is to master SEO. SEO can be divided into two categories -- on-site SEO, and off-site SEO.

SEO 145

SEO Advertising Advertisers Promotion 145

Search Engine Land

MARCH 26, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. 96% of the ad clicks were incremental when the advertiser’s organic result ranked in Position 5 or lower. Yep launched in 2022.) Car Makers Drove 14.4

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Adobe Experience Cloud Blog

NOVEMBER 21, 2012

INFOGRAPH SOURCES: Balboa Capital, Federal Bank of New York, Pepperdine University, 2012 Small Business Access to Capital Survey. If you run a B2B marketing company, then swap online banner ads with an SEO firm. Small business owners simply cannot get the capital needed through traditional lending routes. 3) Become an expert.

Real Estate 133

Real Estate Marketers Marketing SEO 133

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Good content rocks SEO. SEO used to be confined to being more technical as it hinged on URLs, tags, sitemaps, etc. In 2012 the Penguin update KO-ed spammy backlinks.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. The YouTube search engine is powerful.

Analytics 142

Analytics SEO Education Promotion 142

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Search Engine Land

JANUARY 19, 2023

9, 2012: What is Google’s view on guest blogging for links? Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. July 9, 2013: Google: Guest Blogging For Links? Yahoo Sees Big 1.6%

Search Marketers 88

Search Marketers SEO Marketers Marketing 88

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. SEOs show mixed results following Google March 2019 core update 2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content. million in 2012.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. Responsive search ads available globally in all Microsoft Advertising interfaces. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Search Engine Land

FEBRUARY 19, 2023

Google introduced the news meta keywords tag specifically for publishers in 2012. Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Google Shopping Tops Amazon Product Ads: 32.7%

Search Marketers 85

Search Marketers Marketers Marketing User-Generated 85

Search Engine Land

JANUARY 11, 2023

Yoast SEO 17.9 2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. 2012: Google was “softening its tone” and “renewing its push” into China. 2012: The new update makes it easier and faster for searchers to use.

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Microsoft Advertising launches sweepstakes for advertisers. A day later, we found out what happened, according to Google.

Search Marketers 86

Search Marketers Advertising Advertisers Marketers 86

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. The DuckDuckGo Chrome extension app has over six million users, and its advertising costs are 10x cheaper than Google.

Non-Profit 119

Non-Profit User-Generated Advertising Advertisers 119

Search Engine Land

JANUARY 5, 2023

Google Ads error tells advertisers exact match keywords are saving as broad match. Standard text ads will live on a bit longer, Microsoft Advertising says. 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more.

Search Marketers 82

Search Marketers Law Marketers Marketing 82

Search Engine Land

MARCH 1, 2023

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it 2021: Ads from companies (in this case, platforms like Google, Microsoft, Amazon and Facebook) will be taxed at a rate of 2.5% to 10%, depending on their annual global revenue.

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Search Engine Land

FEBRUARY 20, 2023

Yandex Starts To Drink From The Twitter “Firehose” 2012: The Russian search engine would begin integrating the Twitter feed into its search results. Scroogle.org Is Gone Forever” Says Site Owner 2012: Related coverage: Scroogle’s Gone? Is Google Ignoring The HTML Title Tag More Often?

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. New Ad Status Info Added To AdWords 2012: Google gave AdWords users a new way to figure out whether their ads are approved, or not, and why.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.” Too Much SEO?

Search Marketers 85

Search Marketers Marketers Marketing SEO 85

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Conductor launches SEO services marketplace for Searchlight users. Google Has Well Over A Million Advertisers. Google Has Well Over A Million Advertisers.

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. The Donkey Cutts SEO Game: Avoid Panda & Penguins 2014: The game worked like “Donkey Kong,” but replaced the objects based off of Google ranking signals.

Search Marketers 80

Search Marketers User-Generated Marketers Marketing 80

Search Engine Land

JANUARY 25, 2023

Advertisers could now target by exact job title, company name or LinkedIn Group. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb.

Search Marketers 77

Search Marketers Real Estate Retail Marketers 77

Adobe Experience Cloud Blog

JULY 27, 2012

Promote it through introducing it on a company-wide email and consider creating posters that advertise your guide and post them throughout your offices. We also did a series of blog posts: Go On Get Your Blog On and Utilizing LinkedIn to Improve SEO and Organic Visibility. 3) Show them the WIIFM. Let’s Get Social!

Thought Leadership 124

Thought Leadership Promotion SEO Advertising 124

Search Engine Land

FEBRUARY 5, 2023

This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Advertisers would set a baseline bid that applied to both desktop and tablet, and then set the mobile bid as a multiplier of the desktop/tablet bid.

Search Marketers 77

Search Marketers Marketers Marketing SEO 77

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

User-Generated 112

User-Generated Food SEO Advertising 112

Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. Learn the complete history of Google’s core updates, what they are, and what’s important for SEO.

Search Marketers 78

Search Marketers Marketers Marketing SEO 78

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Gen Z 126

Gen Z Millennials Advertising Advertisers 126

Animalz blog

MAY 29, 2025

Somewhere between the 2012 keyword-stuffing craze and the rise of SEO-as-a-growth-channel, we allowed a change to take hold. From his point of view, advertising was inherently fleeting, while content could generate lasting meaning. Oppedahl, we can even call it a late-onset quarter-life crisis.

Law 57

Law Content Marketing Communications SEO 57

Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? of desktop, 17.3% Apple’s big maps makeover now available across U.S.,

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

FEBRUARY 26, 2023

and Venice In 2012, Google confirmed the Panda Update 3.3 Chris Liversidge, Why Google’s Venice Update Fundamentally Changes Global SEO Read all about it in Google Confirms Panda 3.3 Startup helps small retailers get local inventory data online at POS 2019: Pointy offered a way to gain more SEO visibility and compete with Amazon.

Search Marketers 82

Search Marketers Non-Profit Retail SEO 82

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84