Litmus

DECEMBER 22, 2021

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Why is a call-to-action important?

Email Marketing

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Last updated March 6, 2024.

Email Marketing

Adobe Experience Cloud Blog

AUGUST 29, 2013

Author: Jon Miller Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. The data is conclusive: the better you segment your email marketing list, the better your engagement and ROI.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. Then, follow through on your promises with timely, targeted, valuable email marketing.

eBook

Adobe Experience Cloud Blog

JANUARY 15, 2013

Do emails drive the majority of your webinar efforts? Dayna Rothman: We drive the majority of our webinar registrations through email marketing and social. We typically begin promotions about 2 weeks out by sending an email to a segmented part of our database, and then we mix in social closer to the actual webinar date.

Event Marketing

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets. increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. According to the most recent Charitable Giving Report, there was a 13.5%

Communications

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed. Gamification.

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 22, 2012

Be sure to keep these motivators in mind when you are crafting your email marketing messaging and creating your social campaigns. You can promote your offer via social channels or email marketing. Check out an example from Appirio for their upcoming Dreamforce 2012 t-shirt Contest. Access to something exclusive.

Promotion

Adobe Experience Cloud Blog

JANUARY 22, 2013

If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out. Getting great results requires a solid understanding of every aspect that makes up a successful email marketing campaign.

Marketing

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. 2012 - Facebook buys Instagram. 2012 - Twitter buys Vine pre-launch.

Gen Z

Duct Tape Marketing

FEBRUARY 14, 2018

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations.

Email Marketing

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Red Bull Red Bull demonstrated its livestreaming prowess in 2012 during the Felix Baumgartner space jump event , known as Red Bull Stratos.

Transform

Neil Patel

JULY 12, 2021

What is Marketing Automation? Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Let Constant Contact Deliver Powerful Emails Simply, and Easily.

CRM

Hubspot Marketing

JULY 10, 2019

Take note of how each of these stages may affect your marketing strategies and how you implement them. B2B Email Marketing. Email marketing is a tried and true method of reaching both individual consumers and business customers. Did you know that 93% of B2B marketers use email? Are you one of them?

B2C

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing

Neil Patel

JANUARY 28, 2021

Marketers can harness their popularity to promote their brands in new ways. Gifs can be used in email marketing, social posts, and blogs—some blogs even create entire articles out of gifs! Use Gifs in Email Marketing. Using gifs in email marketing can be a little tricky, but it could be beneficial if done well.

Promotion

Hubspot Marketing

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. there's more.

eBook

Hubspot Marketing

OCTOBER 29, 2019

You can use tools in your content management system (CMS) to create forms, slide-in CTAs, or popups that are designed to gather email addresses. For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. This was the personification of their brand.

SEO

Neil Patel

MARCH 5, 2021

Ninja Popups was released in 2012 and has been regularly updated with features and capabilities, including new popup templates and integrations with the most popular current mailing systems. This plugin integrates with email marketing service providers, including HubSpot, ActiveCampaign, MailChimp, and ConvertKit.

Price

Exposure Ninja

NOVEMBER 8, 2023

When Exposure Ninja started in 2012, there were only a few email marketing platforms. We’ve got seven different aspects to compare these two email giants on: At a Glance Ease of Use Automation Integrations Analytics Segmentation Other Features Pricing Which Email Marketing Platform Is Right for Your Business?

eCommerce

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Product overview.

Marketing Automation Platform

Content Marketing Institute

DECEMBER 11, 2018

Email newsletters will re-emerge as an important nurturing vehicle, says @annhandley. HANDPICKED RELATED CONTENT: Cook Up Email Marketing Automation With These 6 Recipes. 85+ Predictions on Content Marketing in 2019 from Content Marketing Institute. Do you have a prediction on content marketing in 2019?

Content Marketing

Hubspot Marketing

AUGUST 25, 2023

Segmentation matters — and not just when it comes to email marketing. And once you have a variety of persona-specific marketing offers, then you can segment your prospects by persona and nurture them with the right offers through tools like email marketing, or dynamic CTAs on your various web pages.

Inbound Marketing

Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. I ran all the press releases, grants, email marketing, website and social. And that was really my introduction to marketing. And we had just gone through the implementation of a marketing automation platform.

Thought Leadership

Duct Tape Marketing

DECEMBER 27, 2012

You can have the best offer, the most compelling copy, sent from a trusted source, using a subject line that has been optimized for your audience … and yet, if you don’t have a list of email addresses to send to, none of it matters. Without a list of email addresses in your database, email marketing can be quite challenging.

Whitepaper

Hubspot Marketing

JULY 7, 2022

When people first start doing email marketing , they often assume they need an email newsletter. You don't have to click out of the email to read the news if you don't want to -- although they do link to their sources if you want to read further. Improves your authority and credibility in your audience's eyes.

Promotion

Litmus

NOVEMBER 11, 2021

Compared to a traditional marketing team, an Agile marketing team’s approach to how they work together is founded on a set of principles and values, referred to as the Agile manifesto. Agile Marketing Manifesto and Agile Principles. Going Agile: The New Email Workflow. Speed to market is more important than ever.

Transform

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. This set the stage for email marketing as we know it today.

Email Marketing

Rock Content

JULY 30, 2020

In 2012, another live broadcast definitively confirmed the undeniable appeal and popularity and relevance of this new digital marketing tool. If the most successful Live Stream in 2012 involved a multimillion-dollar investment from Red Bull, then the scenario in 2020 is presumably quite different.

Product

Litmus

APRIL 19, 2019

It’s no longer a few dedicated developers, copywriters, and marketers working in obscurity to grow their businesses. Email marketing is itself huge business. Our own State of Email research has shown that email routinely drives an average return on investment of 42:1.

Copywriting

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5%

Education

Adobe Experience Cloud Blog

OCTOBER 22, 2012

Penguin – April 2012. In April 2012 Google finally hit back hard; and the Penguin update knocked out a lot of sites that had been engaged in the purchase of links. Question 4: Content marketing has a lot of different meanings, dependent on what your role is and how you approach it. They needed to create better content.

Content Marketing

Orbit Media Studios

MARCH 23, 2022

There are many possible strategies that the marketer can consider, from email marketing and search optimization to influencer marketing and social media. 2012: “Put a great picture on every page.”. These are no different from the headline best practices used by content marketers in social media and email marketing.

SEO

Duct Tape Marketing

JANUARY 5, 2012

How to Sell Anything Using Social Media This content from: Duct Tape Marketing. One of my predictions for 2012 is that more people will come to understand that you can indeed do business using social networks and, frankly, I’m already seeing it. There are couple reasons this.

Social Media Marketing

Duct Tape Marketing

MAY 23, 2013

Facebook is evolving, and has been limiting the reach of these stories since mid 2012, so don’t expect too much from this metric. CTR has been measuring the effectiveness of email marketing, banner advertising, landing page quality, and search engine ads such as Adwords campaigns since… yeah. 5: Click-Through Rate.

Health