Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day .

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Neil Patel

JUNE 3, 2021

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.

Product Life Cycle 102

Product Life Cycle Product Automobile User-Generated 102

Search Engine Land

FEBRUARY 14, 2023

Snapchat introduces attributable mid-roll ads for Snap Stories 2022: The ad product was in closed beta. Product card buttons pop up on desktop search 2019: Google Shopping product panel adds for “details”, “reviews” and “stores” options. Google was investigating the issue.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where appropriate, link to products on your website. Where is social media in your B2B marketing budget?

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketing 115

Search Engine Land

JANUARY 22, 2023

PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Google Search Showing Results For Punctuation Marks 2012: In the past, Google ignored most punctuation marks and didn’t show any useful results for them. Searching For Old Versions of Web Sites?

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Search Engine Land

FEBRUARY 20, 2023

Google Places Quality Guidelines Updated 2014: Google would allow a single descriptor within the business name, if and only if that descriptor was location information or described business offers. Scroogle.org Is Gone Forever” Says Site Owner 2012: Related coverage: Scroogle’s Gone? Is Google Ignoring The HTML Title Tag More Often?

Search Marketers 96

Search Marketers Real Estate Law Food 96

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 125

Search Marketers Shoppers SEO Marketing 125

Search Engine Land

FEBRUARY 9, 2023

19, 2012 and was updated Oct. How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Previously, he had been in charge of search products at Google. This was the third confirmed update to the algorithm, which launched Jan.

Search Marketers 84

Search Marketers Pharmaceutical Price Marketing 84

Search Engine Land

FEBRUARY 4, 2023

Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” Study: Are Public Record Ads Placed On Google Racially Biased?

Search Marketers 92

Search Marketers SEO Real Estate Marketing 92

Search Engine Land

FEBRUARY 13, 2023

Why The Wikipedia/Google Search Results Study Is Flawed 2012: Study was based on 1,000 unique one-word searches created by using a random noun generator on Google UK and conducted using Google Chrome on Incognito mode. Bing & Google: “Spreading Romney” Ranking Tops For “Romney” Is Normal 2012: Apparently it was business as usual.

Search Marketers 88

Search Marketers User-Generated Marketing Marketers 88

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

JANUARY 10, 2023

2012: A closer look at the changes, including how they turn Google+ into an essential social network for any search marketer. 2012: Based on an unscientific query survey, the impact seemed to be minor. 2012: Mobile [paid] search ad spend was up 269% YoY and impressions were up 317%. 2012: My Search Rankings Are Great!

Search Marketers 87

Search Marketers Finance Marketing Marketers 87

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. Marco Casalaina , VP of Product Management, KXEN. Also, Dreamforce might be the best place to get some free consulting advice. Jared Miller , Senior Project Manager, Configero.

Fashion 121

Fashion Energy Management Place 121

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2016: Here’s what the move meant for those managing Bing Ads campaigns. 2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. by Eric Enge.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

JANUARY 11, 2023

Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2012: Google was “softening its tone” and “renewing its push” into China. 2012: The new update makes it easier and faster for searchers to use.

Search Marketers 114

Search Marketers Health Law Marketing 114

Search Engine Land

MARCH 1, 2023

Video: Aleyda Solis on remote SEO work, international SEO and YouTube optimization 2020: The international SEO expert shared advice on managing her SEO clients while traveling to help educate the SEO industry. Nathon Fillion Demonstrates His “Google Maps Pose” 2012: “If a Google Maps car is coming down the street, what am I going to do?”

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 3, 2023

2012: Thompson was viewed initially as a positive hire despite concerns about his lack of experience with digital advertising. After a turbulent few months, Thompson “stepped down” as CEO in May 2012. Spoiler alert: Facebook’s IPO happened in 2012.). Program Manager Vincent Wehren, Part 2 by Josh Dreller.

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

Hootsuite

DECEMBER 14, 2020

Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages. You’ve clicked on the right how-to article.

Non-Profit 143

Non-Profit eCommerce Social Media Marketing Management 143

Buffer Marketing

DECEMBER 1, 2023

I think we're coming back around right now and getting to a really good place again. Then, they might call on an Engineer or Product Manager, who will be able to share more about the system, maybe even how this may change as part of the roadmap for the future. What are we building on the product side?’

Communications 99

Communications Management Customer Product 99

Search Engine Land

FEBRUARY 15, 2023

Google says 100+ ad networks support AMP, releases 3rd-party technology support 2018: Real-Time Config component enabled integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed. Google Showing Fewer Than 10 Results For Some Searches? Or possibly a bug.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

FEBRUARY 8, 2023

Google’s First Hired Employee, Craig Silverstein, Quits 2012: After about 14 years at the company. Bing Now A Full Point Ahead Of Yahoo In Search Share — comScore 2012: And both remained very far behind Google. Google Switches AdWords Color Back To Yellow From Purple 2011: The change lasted less than seven months.

Search Marketers 83

Search Marketers Real Estate Retail Marketing 83

Search Engine Land

JANUARY 31, 2023

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager 2022: The portfolio feature automatically adjusted bidding across multiple campaigns to balance under- and over-performing campaigns that shared the same bidding strategy. The Lead Up To the Super Bowl: How Are We Searching?

Search Marketers 94

Search Marketers User-Generated Non-Profit Marketing 94

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Search Marketers 92

Search Marketers Marketing Marketers SEO 92

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Instagram product tags rolling out to all U.S. Instagram product tags rolling out to all U.S. on mobile devices.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Check out what stories earned the most pageviews and social love in prior years: Search Engine Land’s Most Shared Stories on Facebook of 2012.

Search Marketers 93

Search Marketers Marketing Marketers Advertising 93

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 127

Search Marketers Neuromarketing SEO Marketing 127

Search Engine Land

FEBRUARY 8, 2023

Google’s First Hired Employee, Craig Silverstein, Quits 2012: After about 14 years at the company. Bing Now A Full Point Ahead Of Yahoo In Search Share — comScore 2012: And both remained very far behind Google. Google Switches AdWords Color Back To Yellow From Purple 2011: The change lasted less than seven months.

Search Marketers 72

Search Marketers Real Estate Retail Marketing 72

Rock Content

JULY 30, 2020

The term was coined by the renowned professor and author Philip Kotler, refers to the present period; marked most notably by the digital revolution already taking place in businesses and companies worldwide. Speaking of funnels, live broadcasts are important weapons when it comes to managing the buyer’s journey.

Product 86

Product User-Generated Transform Digital Marketing 86

Neil Patel

DECEMBER 18, 2020

Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. It made it easy to shop from many different stores, all in one place. So, how do you determine which app will help you sell your products fast? What made the Wanelo app so popular?

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Martech

DECEMBER 13, 2021

John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifesto because we felt that the practices of agile were needed by marketers at this point in time.”.

Transform 128

Transform Thought Leadership Marketing Marketers 128

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. The two most important places the algorithm impacts are search results and recommendation streams.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Hootsuite

FEBRUARY 24, 2021

If you’re a social media manager, you’ve probably been asked these questions. What is a social media manager and what do they do? Social media managers communicate on behalf of a company or organization through social media channels. Here are 11 important skills for a social media manager to have. WhatsApp: 2009.

Health 141

Health Social Media Marketing Marketing Marketers 141

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” As always, we build customer feedback into the final product. What Do Eric Schmidt And Oprah Have In Common?

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Search Engine Land

JULY 24, 2023

We also have various articles from Google , bringing SGE and Bard (Google’s AI product) closer together. In 2012, Google launched knowledge panels. Knowledge panels were released in 2012, before AI became mainstream. Are you keeping in mind our guidance for core updates and for product reviews? Does this ring a bell?

Real Estate 93

Real Estate SEO User-Generated Advertising 93

Sprout Social

JUNE 23, 2016

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. Started at Sprout: November 2012. For new Sprout employees, what does product training look like?

Education 74

Education Product Food Analytics 74

Sachs Marketing Group

DECEMBER 20, 2022

Unlike Reels , which often feature higher production levels and require a more refined look to gain popularity, TikTok explicitly promotes lower-fidelity video. Because of its uniquely young audience, blazing-fast growth, and low video production costs, the marketing potential on TikTok is absolutely immense. Step One: Be Funny.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Martech

AUGUST 27, 2021

Good morning, Marketers, and how are your customers trying to “hack” your products and services? Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. Here’s my hack. Read more here. Why we care.

User-Generated 109

User-Generated Food SEO Advertising 109