Search Engine Land
MAY 15, 2024
While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. Entity relevance: How does my product/service relate to these activities as entities?
Search Engine Land
FEBRUARY 19, 2023
Google introduced the news meta keywords tag specifically for publishers in 2012. Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads. million U.S. million more than Yahoo.
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Jeff Bullas
FEBRUARY 1, 2023
The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. Airbnb Airbnb is an online marketplace that connects people looking for a place to stay with people who have a spare room or home to rent out.
Adobe Experience Cloud Blog
JANUARY 13, 2012
For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where appropriate, link to products on your website. Where is social media in your B2B marketing budget?
Search Engine Land
JANUARY 9, 2023
In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. 2020: The company was also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers. The History Of Google Places, All On One Page. 2008: Real or fake?
Search Engine Land
FEBRUARY 5, 2023
Also on this day Happy 15th birthday to Google Maps, the company’s second most important product 2020: Google introduced a refreshed version of its app for Android and iOS with some new features. Bing Webmaster Tools Adds Markup Validator 2012: The tool scanned for HTML Microdata, Microformats, RDFa, Schema.org and Open Graph.
Search Engine Land
JANUARY 22, 2023
PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Google Search Showing Results For Punctuation Marks 2012: In the past, Google ignored most punctuation marks and didn’t show any useful results for them. Searching For Old Versions of Web Sites?
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