article thumbnail

How Blending Can Boost Your Business

Adobe Experience Cloud Blog

Just as Seinfeld’s incisive observations and formulations made the show such a hit, businesses wanting to blend must meticulously study their target markets. When Taco Bell and Frito-Lay got together in 2012 to create the Doritos Locos Taco, they sold 100 million units in the first 10 weeks , according to Fast Company.

article thumbnail

Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media in your B2B marketing budget? 1. Weak U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Times To Post On Instagram (2023 Secrets Revealed)

Jeff Bullas

In 2012, Instagram’s founders sold the app to Facebook for $1 billion , with about 50 million users worldwide. Businesses use Instagram to reach users around the world who form part of the target market to generate sales. It now has over 1 billion active users and is worth an estimated $100 billion.

article thumbnail

Making the Case for Content Marketing: Research & Statistics

Rock Content

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. In 2012 the Penguin update KO-ed spammy backlinks.

article thumbnail

How to Change Your Brand Perception with Always-On Content Marketing

Marketing Insider Group

It came about with a sustained flow of content tailored to each property’s target customers, delivered on a multitude of channels. Always on marketing works. Always on content marketing works ever better, especially when trying to grow your brand. Quick Takeaways: Research your new target market and their needs.

article thumbnail

Target Creates a Community: #PhillipLimForTarget

Adobe Experience Cloud Blog

When previously cancelled orders became possible to fill, Target shipped those items out free of charge. But make no mistake: Target had to earn their community cred the hard way, and it hasn’t always been easy. In 2012, Target tried a new approach to their collaborations, partnering with luxury department store Neiman Marcus.

article thumbnail

Is Video An Opportunity For Marketers?

Marketing Insider Group

According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Identify gaps within your vertical and target market that you can win easily with some quick “How-To” video content. In terms of the future scope of video, the data doesn’t lie.