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Visual Storytelling: 10 Stunning Examples to Inspire You

Hubspot Marketing

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

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Your emails belong in Promotions — and that’s a good thing

Martech

Overview of the tabbed inbox Google introduced its inbox tabs in 2013 , and Apple followed suit in 2024. It’s educational!” You don’t want to be the brand that tricks someone into opening an email only for them to realize it’s just another promo. ” Denial usually shows up wrapped in excuses.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. A delicious juice, perhaps. I did this a lot for past employers.

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What Marketers Need to Know About the Next Generation: Gen Alpha 

Set Up

Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. They often prioritize experiences over material goods, and appreciate Brands that are transparent about their social responsibility. They care about their impact on the world and demand transparency from Brands.

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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended.

CMO
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The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

2) From big campaigns to small acts of cultural relevance A few years ago, Pepsi announced that the big brand “bonfires” were over. Brands had to connect to moments of cultural relevance. But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. My guess is: ZERO.

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How to Calculate Your Total Addressable Market (TAM)

Lusha

It involves dividing your total market into distinct groups based on shared characteristics, such as: Demographics : Age, gender, income level, education, etc. Behavior : Purchasing habits, brand loyalty, product usage, etc. Brand Recognition : How well-known and trusted is your brand?