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What Marketers Need to Know About the Next Generation: Gen Alpha 

Set Up

They will research to make the right purchase decisions, and will often prioritize price over loyalty. Generation Alpha is the youngest generation and may be too young to worry about since they were born in 2013 or later…but what can marketers learn about them and how will advertising to Gen A be different from advertising to Gen Z?

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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. conversion rate.

CMO
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How to Calculate Your Total Addressable Market (TAM)

Lusha

It involves dividing your total market into distinct groups based on shared characteristics, such as: Demographics : Age, gender, income level, education, etc. However, for TAM calculation, you’ll need to estimate this figure based on your pricing model, product tiers, and any available market data.

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Braze vs CleverTap: Key features, use cases, and more (2025)

Use Insider

This guide explores Braze and CleverTap in detail, highlighting their key differences, so you can make an educated decision about which platform is better for your use case. It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing.

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Retail and eCommerce Email Marketing: From Cart to Loyal Customer

Litmus

Try a sentiment tracker to ask if something got in the way (like price or shipping). Guess what’s still the best marketing investment for eCommerce brands more than a decade later? After subscribers have met your brand, you can start to work toward the first sale. Include a scratch-off to surprise them with a save-the-sale discount.

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LLM Seeding: A New Strategy to Get Mentioned and Cited by LLMs

Backlinko

For example: Item name + best rating Quick summary Key features or standout capabilities Pros and cons Pricing Take it even further by adding scoring systems or ratings. They have a “Why you should trust us section” that states they’ve tested 40+ adjustable desks since 2013. This is a clear, measurable signal of expertise.

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5 Online Side Hustles That Can Make You Over $10,000 a Month

Jeff Bullas

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. It is much more than a course builder and the pricing reflects that. billion by the end of 2022. In the news.