Adobe Experience Cloud Blog

JANUARY 21, 2014

We also use the Lead Generation Cards which Twitter released over the Summer of 2013 ( details here ), as well as Facebook Ads to build our funnel. As I often say about email marketing, “best practices” are those that are best for your audience. But this post isn’t about my infatuation with social media. Heck if I know.

Thought Leadership 134

Thought Leadership Communications Email Marketing Place 134

Adobe Experience Cloud Blog

OCTOBER 12, 2017

A third-generation family-owned wine merchant, mostly focused on offline retail, Zachys Wine & Liquor started to shift to e-commerce in 2013. They started with a three-email cart abandonment series and were able to grow their e-commerce sales by 53% by reclaiming cart, browse, and search abandoners. Zachys Wine & Liquor.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

JULY 26, 2016

Aside from affecting your email deliverability , sending emails that are classified as spam can get you in serious legal trouble. This blog will explore CAN-SPAM—how it works, what it means for marketers, the consequences of violating it, and where it may be headed in the future. Do You Need to Worry About CAN-SPAM Lawsuits?

Law 103

Law Pharmaceutical Thought Leadership Manufacturing 103

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hubspot Marketing

FEBRUARY 27, 2019

Your target audience may also have a certain skill set, such as email marketing, financial planning, or risk management. If your audience is very vocal on a topic, or you're trying to gain thought leadership in a certain area, this type of targeting might be a good option for you. Let us know in the comments.

CRM 145

CRM Advertising Advertisers User-Generated 145

Adobe Experience Cloud Blog

DECEMBER 9, 2014

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. The Next Era of Marketing: Hear from Seth Godin was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

CMO 134

CMO Manufacturing Transform Marketing 134

Martech

OCTOBER 28, 2021

merges with Cheetah Digital; Pathwire acquires Email on Acid; Sinch acquires Pathwire; MessageBird Acquires US-based SparkPost for $600 million. Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. 3 implications for email marketers. I see three threads: 1.

Thought Leadership 141

Thought Leadership Email Marketing New Technology Transform 141

Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C.

Transform 134

Transform Thought Leadership Email Marketing B2C 134

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Demand Generation'

eBook 134

eBook Thought Leadership Influencer Marketing Marketing Mix 134

Duct Tape Marketing

AUGUST 29, 2013

Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands. Content marketing comes in many different flavors, from simple newsletter marketing to sponsored micro-sites on big publisher sites.

Content Marketing 75

Content Marketing Thought Leadership Branding Whitepaper 75