SocialPilot

JULY 20, 2025

The platform helps businesses build credibility by showcasing genuine customer feedback, empowering consumers to make informed decisions based on real user experiences. Businesses can share review generation forms or add a QR scanner to their feedback form. Let’s break down what people are actually saying: 1.

User-Generated

Search Engine Land

SEPTEMBER 17, 2024

Why is The Verge ranking high with a spammy, sarcastic and seemingly AI-generated article stuffed with keywords like “best printer 2024”? Takeaway Brand matters, and SEO is no longer a standalone marketing channel. Takeaway All these point to the same conclusion: user behavior matters. Processing. See terms.

User-Generated

Vertical Response

JANUARY 18, 2025

In marketing, FOMO is effectively utilized through tactics like urgency and scarcity, and it often leverages psychological triggers such as loss aversion and social proof. Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers.

Millennials

Martech

NOVEMBER 26, 2024

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. And it was marketed to fitness enthusiasts in major cities for whom this level of access to premium studios would be a dream come true. The value proposition and target market were clear. By bringing in the right leads.

Customer

Animalz blog

MARCH 25, 2025

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. ” As zero-click queries and AI-generated answers reshape search behavior, he offers both high-level strategic thinking and tactical advice throughout the interview.

User-Generated

Welcome Software

MAY 29, 2025

In 2013 after Google’s Hummingbird update that drastically boosted their ability to understand complex search queries, meaning you couldn’t just keyword your way into high rankings. Users dive deeper, ask follow-up questions, and yes, still click through to websites. And the queries are getting wilder.

SEO

Use Insider

JANUARY 3, 2025

Theyre strong in areas like mobile marketing with support for channels like SMS, WhatsApp, email, in-app messaging, and others. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support.

Customer Journey

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Users can plan a campaign, design the graphics, write the accompanying document and create a landing page within one Canva project. Canva this week launched Visual Suite 2.0,

Transform

SocialPilot

JULY 20, 2025

The platform helps businesses build credibility by showcasing genuine customer feedback, empowering consumers to make informed decisions based on real user experiences. Businesses can share review generation forms or add a QR scanner to their feedback form. Let’s break down what people are actually saying: 1.

User-Generated

Hubspot Marketing

FEBRUARY 21, 2025

Landing pages are your ultimate conversion tool, designed with a single purpose: to drive users toward a decisive action. Every element is intentional, from the colors to the copy, all working together to create a seamless user experience. And at the heart of CCD? Landing pages. But how do you nudge visitors toward the finish line?

eBook

Hubspot Marketing

APRIL 16, 2025

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. As a marketer, I loved the bold use of color, the high-quality animation, and the fun storylines in each ad. Fontjoy makes it easy for users to find great combinations of fonts. Font Tools 1.

eBook

Litmus

AUGUST 6, 2025

The eCommerce marketing lifecycle ranges from the initial interactions to first sales and beyond, with specific types of emails and benchmarks at each stage. Email marketing and eCommerce are old friends that happen to work very well together. Email marketing and eCommerce are old friends that happen to work very well together.

Retail

Backlinko

JULY 16, 2025

Users notice it, remember it, and later search for your brand directly. It builds on everything you already know about SEO, content marketing, and PR. But it also helps users self-identify, which can increase leads and conversions. That kind of transparency helps establish trust with users and LLMs. The difference?

User-Generated

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. with just $37,000 spent on demand generation. “It’s not AI-generated content,” Kyle says. Kyle then spent five years at Clari, moving from demand generation to leading all marketing operations as CMO, helping scale the company 8x in revenue.

CMO

Neil Patel

JULY 22, 2025

What was once a cheeky social media trick has become a high-stakes play for many modern social media marketers. That post was a signal to marketers that being culturally responsive could pay huge engagement dividends. Smart marketers go further, though. And like it or not, audiences can tell. Want to level up your campaign?

Branding

Backlinko

AUGUST 8, 2025

What Makes a Marketing Channel “Dead”? To determine whether SEO is dead, we need to understand how a marketing channel evolves. Marketing channels follow a relatively standard lifecycle. Email marketing today, for example. Abandoned by 80%+ of marketers. And the job market feels unstable.

SEO

Hubspot Marketing

MAY 13, 2025

Thats how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Todays master in marketing knows a thing or two about user-generated content and how brands can make it work for them. Whatever your marketing channels are, dont reinvent the wheel.

User-Generated

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand.

Thought Leadership

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. billion by the end of 2022. Why it matters. Kajabi is one of the best online platforms. 2 Teachable. 3 Thinkific.

Transform

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Platform

Adobe Experience Cloud Blog

OCTOBER 1, 2013

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. Looking beyond young adults, 34% of all mobile internet users are “mobile-mostly.”

Millennials

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).

Content Marketing

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Search Marketers

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. 2013: Kohn joined us as our Special Projects Correspondent. 2010: Query suggestions varied based on user location. Market Share. 2010: Another warning.

Search Marketers

Hubspot Marketing

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.

Personalized Marketing

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. billion monthly active users.

Gen Z

Hubspot Marketing

AUGUST 21, 2017

The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. If you're a business on LinkedIn, it can also be a fantastic marketing tool. Let's get our hands dirty.

User-Generated

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google axed 224 million bad ads in 2012. Sign of Hope?

Search Marketers

Adobe Experience Cloud Blog

OCTOBER 2, 2014

Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%.

SEO

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google?

Search Marketers

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Ginny Marvin joins Google as its new Ads Product Liaison 2021: In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief would be helping marketers learn about Google Ads’ products and policies.

Search Marketers

Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. ” Google was also expanding ad grants for COVID-19 public service announcements. Yep launched in 2022.)

Search Marketers

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Content Marketing

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. While RSS feeds aren’t the must-use resource they once were, there’s still a dedicated base of users who aren’t prepared to say goodbye. Here are a few options, as well as some practical tips on using them to improve your content marketing strategy.

Price