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How to Calculate Your Total Addressable Market (TAM)

Lusha

Good for New Products/Markets : This is particularly helpful when entering new markets or launching new products with limited market data. When Slack launched in 2013, it didn’t target just any company. Realistic : Less likely to overestimate because it builds up from individual customer data.

Price 52
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The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. The power went out at the Super Bowl.

Transform 107
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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

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Fabletics Expands Product Line with New Scrubs Collection

Hubspot Marketing

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. Marketing Snippets The latest marketing news and strategy insights.

Product 121
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Beyoncé —Game Changer, Brand Builder, Innovative Marketer

Adobe Experience Cloud Blog

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker.

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How to Calculate ROI in Marketing [Free Excel Templates]

Hubspot Marketing

After a few months of this, who knows, you may have an even bigger budget or a brand new marketer on board. Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness. And that's it! Easy peasy way to track your team's success.

Marketers 145
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Moneyball for Marketers

Adobe Experience Cloud Blog

A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. Do Something New. Unfortunately, as Mark Suster says in his blog, growth hacking is all about finding the new wave. In Closing. Some call it growth hacking.