article thumbnail

What makes content go viral, backed by research

Martech

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?

PR 135
article thumbnail

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Read : How to Create an Email Newsletter [+ Expert Tips & Checklist] Public Relations/Media Relations With Public Relations (PR) , were discussing media coverage you didnt pay or ask for.

Gen Z 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Traffic down, panic up: Why AI is what SEO needs in 2025

Welcome Software

In 2013 after Google’s Hummingbird update that drastically boosted their ability to understand complex search queries, meaning you couldn’t just keyword your way into high rankings. In 2012 after Google’s Penguin update that targeted shady backlink practices.

SEO 52
article thumbnail

LLM Seeding: A New Strategy to Get Mentioned and Cited by LLMs

Backlinko

It builds on everything you already know about SEO, content marketing, and PR. They have a “Why you should trust us section” that states they’ve tested 40+ adjustable desks since 2013. Over time, these citations drive more branded searches, direct traffic, and trust in your name. The difference? It requires a fundamental mindset shift.

article thumbnail

What Is Trendjacking & How to Do it for Your Brand

Neil Patel

Trendjacking really gained traction during the heyday of Twitter (now X), when brands like Oreo seized viral moments (the “You can still dunk in the dark” tweet during the 2013 Super Bowl blackout) and earned massive engagement for real-time creativity. It has its roots in the older PR strategy of newsjacking.

article thumbnail

What is the best generative AI tool for writing PR content?

Search Engine Land

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102
article thumbnail

13 Famous (and Must-See) Marketers at Dreamforce

Adobe Experience Cloud Blog

Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. Simply log in, click the link and then click the plus sign to register for this session.). David Meerman Scott, Freshspot Marketing LLC. Why famous? Session: Newsjacking-How to Inject your Ideas into a Breaking News Story (FULL).

CRM 131