Search Engine Land

FEBRUARY 25, 2023

Google’s Matt Cutts: While Scientific Content Is Great, Clarity & Focusing On The Searcher Is Important 2014: Cutts answers the question: “Should I focus on clarity or jargon when writing content?” Revenue Growth But Shy Of Investor Hopes 2014: The company announced $1.573 billion in Q4 revenue, a 50.3%

Search Marketers 115

Search Marketers Marketing Marketers Advertising 115

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. Google Issues Its 2014 “Bad Ads” Report: Disabled More Than Half A Billion Ads 2015: More than 43 million ads were disabled for using “Trick to Click” ploys.

Search Marketers 96

Search Marketers Real Estate SEO Marketing 96

Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about. Google Now Ranks No.

Search Marketers 88

Search Marketers SEO User-Generated Marketing 88

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy.

Search Marketers 119

Search Marketers Non-Profit Marketing Marketers 119

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. Googling The Weather: From 20% Project To Sophisticated Query Analysis 2014: A look at the evolution of weather-related searches and how Google handled them.

Search Marketers 90

Search Marketers User-Generated Marketing Marketers 90

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Google Link Removal Requests Climb To 345 Million In 2014. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. in the past month (10.4%

Search Marketers 124

Search Marketers Manufacturing SEO Marketing 124

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Bing Ads Auction Insights Now Available Globally 2015: Reports showed how your ads competed against other advertisers’ ads on the Yahoo Bing Network. ” (Accurate.)

Search Marketers 85

Search Marketers Pharmaceutical Price Marketing 85

Adobe Experience Cloud Blog

JUNE 8, 2018

But it’s his catch-phrase that I’m interested in here—the seven-word tagline to all of his advertising: “An educated consumer is our best customer. Nevertheless, as publisher, his job, among other things, was to make tons of money by overseeing advertising sales and marketing of the weekly paper. That simple. At this, he was top-notch.

Branding 134

Branding Non-Profit Education Entertainment 134

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. of US search query volume, while Bing powered 32.2% of organic search.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 19, 2023

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” ” This wasn’t the first time Google or Cutts had discussed the risks of guest blogging.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

MARCH 23, 2023

Microsoft Advertising blocks 1.6 Google Slaps Greek Sites With Penalties 2014: Matt Cutts, Google’s head of search spam, responded on Twitter to someone who noticed that many websites in Greece received penalties.

Search Marketers 87

Search Marketers Marketing Marketers User-Generated 87

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Matt Cutts Video: How Google Determines What’s A Paid Link 2014: Cutts answers: “What is a ‘paid link’?”

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising. What things, exactly?

Advertising 100

Advertising Advertisers Content Marketing Fashion 100

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Also on this day.

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Search Engine Land

NOVEMBER 29, 2023

Measuring advertising effectiveness In this article, I utilized DAIVID, an AI-driven creative effectiveness platform, to analyze and evaluate advertising effectiveness. Other ads, such as Shelter, also did well, but missed out on the top three because of poor brand recall. If digital marketers in the U.S.

Shoppers 107

Shoppers Retail Digital Marketing Advertising 107

Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. AdWords API For New Google Shopping Campaigns Now Available 2014: The API was available to agencies and third-party platforms to facilitate large-scale implementations.

Search Marketers 88

Search Marketers Marketing Marketers SEO 88

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

Search Marketers 75

Search Marketers SEO Marketing Marketers 75

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

Search Marketers 94

Search Marketers Marketing Marketers User-Generated 94

Search Engine Land

JANUARY 12, 2023

Responsive search ads available globally in all Microsoft Advertising interfaces. 2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. Q4 Reports: Search Advertising Growing In Efficiency.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Search Engine Land

JANUARY 5, 2023

Google Ads error tells advertisers exact match keywords are saving as broad match. Standard text ads will live on a bit longer, Microsoft Advertising says. 2015: Bing Ads told advertisers they soon would no longer be able to put a phone number in the headline, body copy, URL or extensions like Sitelinks.

Search Marketers 92

Search Marketers Law Marketing Marketers 92

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 93

Search Marketers Health Marketing Marketers 93

Search Engine Land

JANUARY 20, 2023

Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead” 2014: A round-up of industry reactions, summarizing comments from a selection of popular bloggers. ” Google’s Martin Luther King, Jr. on multiple carriers.

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Hubspot Marketing

FEBRUARY 28, 2023

Instagram followed suit and began verifying accounts in 2014. After the initial rollout of Twitter Blue verification, some users were able to create fake accounts that mimicked real brands , defeating the initial intent of verification. The goal was to make impersonation harder to achieve. Power to the people! Blue for $8/month.

User-Generated 136

User-Generated Social Media Marketing Price Influencer Marketing 136

Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gen Z 119

Gen Z Millennials Customer Acquisition Advertising 119

Rock Content

MARCH 7, 2023

Remember when having a verified account on social media was a dream for most influencers and creators, and a “must-have” for brands to testify their authenticity? Following the same steps, Instagram launched the blue mark in 2014 , right after achieving 300 million users worldwide and becoming bigger than Twitter.

COS 90

COS User-Generated Price Advertising 90

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Search Engine Land

FEBRUARY 12, 2023

Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages 2014: Techniques to make infinite scroll pages and faceted navigation more search engine friendly. 2014: EU Commissioners were considering forcing additional discussions or preventing the settlement from becoming final. based Spanish-speaking customers.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 1, 2023

2020: Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? 2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads.

Search Marketers 115

Search Marketers Marketing Marketers Manufacturing 115

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 138

Personalized Marketing COS Branding Price 138

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. Processing…Please wait.

Search Marketers 94

Search Marketers Advertising Advertisers Marketing 94

Bannerflow

AUGUST 15, 2019

In-house marketing is growing rapidly across Europe, with 91% of brands reporting to have moved some , if not all, of their marketing functions in-house. One company that has embraced in-house marketing is leading nordic telecom brand, Three Sweden. What are the challenges facing your industry when doing display advertising?

Advertising 40

Advertising Advertisers B2C Product 40

Search Engine Land

JANUARY 22, 2024

The content didn’t align with the business model for the brand. Dig deeper: How to prevent AI from taking your content Knowing is obsolete First published in 2014, in the book “A More Beautiful Question” by Warren Berger, the author states that questions are now more powerful than answers. The battle to be a brand.

SEO 121

SEO Education Branding Advertising 121

Buffer Marketing

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Price 78

Price Finance User-Generated Health 78

Martech

FEBRUARY 10, 2022

“Monday.com has been growing and scaling for years using Facebook, LinkedIn, acquiring enterprise accounts, and becoming a household name,” said Molly Sonenberg, creative brand manager for monday.com. This year, Ricola opted not to advertise during the Super Bowl. They’re not being advertised to. Not on TV, at least.

Advertising 96

Advertising Advertisers Communications Marketing 96