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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? These are our top marketing event picks for 2014: January. The Marketing Nation Summit 2014 (April 7-9) – San Francisco, CA.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot Marketing

It's also one of the most popular in terms of customer sentiment, occupying the upper right portion of the G2 Crowd quadrant : Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot's free CRM. Landing pages. Image Source. Landing pages.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Econsultancy reports that only 26% of companies have a well-developed strategy in place for improving the customer experience. Here’s how: The Marketing Technology Six-Pack.

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Open season on CRMs?: Friday’s Daily Brief

Martech

Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Is CRM still important to you?

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4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Adobe Experience Cloud Blog

Map Email Engagement and CRM. With the right tools, you can map the unique identifier to a CRM file and target specific individualized content to that visitor. could place an individualized identifier in the URL of an email campaign. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%).

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Our research shows that blog posts and interviews still take 3rd and 4th place across content formats for 2025. Requirements BA/BS or equivalent working experience. Demonstrated project management experience.