How to Master Product Launches: Strategies That Stand the Test of Time
Duct Tape Marketing
AUGUST 15, 2024
In this episode, He explains why his much-anticipated revision of his book: Launch needed a revision in the first place and what makes a product launch truly successful, from the initial idea to post-launch strategies. Questions I ask Jeff Walker : [01:15] What is PLM? [01:43] It's rooted in psychology and the way our brains work.
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