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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Research and analytical skills.

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5 key trends we’re seeing in B2B marketing

Martech

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

Best of all, they manage to pull off sounding genuine and grandiose. Starbucks managed to stand out from the competition through its mission and values. Topicals Topicals is a skincare company that provides products and education to help people target and learn about flare-ups.

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How to hire and manage a remote digital marketing team

Hubspot Marketing

The world of hiring and managing remote marketing teams is still changing. This forces managers to continually update their process for finding and retaining the best marketing talent. So how do you build and manage your global workforce? A proactive approach to managing barriers is going to do everyone a favor.

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Protecting Your Content From AI: Not So Fast!

Businesses Grow

Cloudflare, a technology company that helps websites secure and manage internet traffic, introduced a new permission-based setting that enables customers to automatically block artificial intelligence companies from collecting their digital data. In 2014, I wrote one of the most famous blog posts in marketing history, “ Content Shock.”

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B2B marketing on X: What you need to know

Martech

teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. Source: SimilarWeb Income/education X/Twitter users in the U.S. To manage the fire hose of content, use X Lists to organize accounts — customers, prospects, influencers, competitors — so you can keep track of who matters most. million to 70.9

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

The Power Of Storytelling to Educate Consumers At its core, storytelling is more than just sharing facts and figures; it’s about connecting emotionally with audiences so they can understand why certain issues are so important.