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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

This means that not only should you be mindful of the kinds of campaigns you create and promote, but also think critically about who your business partners with. In addition, many companies are adopting renewable energy as part of their marketing campaigns. After all, working with bad actors (i.e.,

Education 303
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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. This is an excellent way to promote your business without having your products or services come off as hard-sell. The same is true for companies.

Fashion 106
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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111
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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

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Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot Marketing

Focus your energy here, and then repurpose that content for other channels. Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Matt Heinz (@HeinzMarketing) October 24, 2014. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. —