Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. This is especially true for the Millennials (aka Gen Y).

Millennials 134

Millennials User-Generated Thought Leadership Marketing 134

Marketing Insider Group

JANUARY 19, 2015

As a student of marketing and social media, I am always looking for the best examples of content out there. Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views. Why Content Marketing Fails from Rand Fishkin – Nearly half a million views. Which are your favorite?

Gen Z 111

Gen Z Millennials Content Marketing Advertising 111

Adobe Experience Cloud Blog

JUNE 25, 2014

Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? What is your favorite hashtag campaign? Or a hashtag horror story?

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Hubspot Marketing

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.

Personalized Marketing 145

Personalized Marketing COS Branding Marketers 145

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Think back to 2014 when the ice bucket challenge went viral. Another marketing tactic non-profit organizations use is user-generated content.

Non-Profit 131

Non-Profit Gen Z Millennials User-Generated 131

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. This number has increased 40% in the five years between 2014 and 2019.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Adobe Experience Cloud Blog

APRIL 8, 2014

Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Ready for it?

Marketers 135

Marketers Marketing Transform Thought Leadership 135

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. The line between Gen Z and millennials isn’t the only one that’s blurring. According to Tubular Labs data: In 2014, 12.8 trillion views. In 2015, 14.8

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Millennials 112

Millennials Health Content Marketing Education 112

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 135

Advertising Advertisers Gen Z Thought Leadership 135

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB 8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. The campaign encouraged U.S.

User-Generated 78

User-Generated Branding Millennials Retail 78

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer Marketing 112

Influencer Marketing Fashion Marketers Marketing 112

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. Unfortunately this change has created a gap between what we as consumers are looking for and the kinds of marketing brands produce, the kind of marketing that we as content marketers produce.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hubspot Marketing

MARCH 22, 2018

trillion in 2014 to 4.5 billion people on Facebook Messenger , it makes sense to take advantage of chatbots for marketing, customer service, and sales. 40% of millennials are already using voice search before making an online purchase. trillion in 2021. The ecommerce industry is booming and shows no signs of slowing down.

eCommerce 145

eCommerce Millennials Shipping Price 145

Markinblog

MARCH 23, 2022

That’s why: …I’ve pulled together some of the most interesting and relevant entrepreneur statistics, facts, and trends that you should know if you’re involved in this market. Between 2014 and 2019, the number of women-owned businesses climbed 21% to a total of nearly 13 million (12,943,400). Summary: Entrepreneurship Statistics.

Millennials 98

Millennials Education Communications Management 98

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. The Visual and Mobile Era A pivotal moment in social media history came in 2007 when the first iPhone hit the market. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2014 - Musical.ly

Gen Z 137

Gen Z User-Generated Transform Social Media Marketing 137

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 112

Gen Z Direct Mail User-Generated Millennials 112

Content Marketing Institute

JANUARY 9, 2018

The series was a Content Marketing Awards finalist for strategy – best content marketing program in financial services.). HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Follow-on stories are in development in different markets with novel distribution strategies.

Fashion 111

Fashion Food Millennials Entertainment 111

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. 00:52): Hello and welcome to another episode of the Duck Tape Marketing podcast. Like this show?

Millennials 95

Millennials Marketers Marketing Health 95

Hubspot Marketing

SEPTEMBER 20, 2022

Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. In marketing, that was recently the end of third-party cookies. Quiz your followers.

User-Generated 129

User-Generated Education Promotion Millennials 129

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 115

eBook Marketing Plan Influencer Marketing Marketers 115

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. And getting more and more attention by the marketing and media crowd. So go get ’em! billion next year.

User-Generated 104

User-Generated Millennials Advertising Advertisers 104

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. 46% of millennials rely on social media when making purchase online. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Hootsuite

SEPTEMBER 7, 2022

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Influencer marketing is a powerful tool. billion in sales.

eCommerce 124

eCommerce Shoppers Retail Fashion 124

Sprout Social

OCTOBER 26, 2021

The job market is shifting. As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Taking a slightly different approach, Zappos turned heads with a strictly social approach to recruiting in 2014.

Millennials 133

Millennials Communications Promotion Non-Profit 133

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Influencer marketing. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. How do Zoomers interact with marketing as a whole?

Gen Z 73

Gen Z SEO Millennials Analytics 73

Econsultancy

FEBRUARY 18, 2022

” But while this 18% might sound small, this portion of values-motivated and action-orientated consumers equates to a growing and increasingly influential market – one that brands are starting to recognise. Let’s look at some values-driven brands and their marketing. Brand Purpose Best Practice Guide.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Duct Tape Marketing

APRIL 28, 2016

How to Stress Less About Referrals written by Guest Post read more at Duct Tape Marketing. There are two ways: word-of-mouth referrals or marketing automation – having a program in place that can reach out to your customers automatically. How marketing automation fuels word-of-mouth referrals. photo credit: Pixabay.

Millennials 49

Millennials Customer Acquisition Fashion User-Generated 49

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social? [09:10]

SEO 83

SEO Transform Gen Z PR 83

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. Funny will win the day.

Transform 111

Transform User-Generated Millennials Marketers 111

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy 146

Marketing Strategy Content Marketing Whitepaper Marketers 146

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. For my generation, Millennials, the majority of us will be primarily on Instagram.

Logistics 100

Logistics Gen Z Management Millennials 100