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60 social media statistics marketers need to know in 2025

Hootsuite

teens ages 13-17 use TikTok The most popular social platforms among U.S Snapchat and Instagram showed large gains in usage among this age group from 2014 to 2024, while usage steeply declined for others. In 2014, 71% of teens used Facebook, but only 32% do today. Source: Pew Research 10. 63% of U.S. Source: Pew Research 11.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Social Media/Community Manager Job Description Social media has become an integral part of business. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Proficiency using marketing and content management systems.

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. I love the homepage for Dept, a marketing technology company with an innovative and visual homepage that aligns with its offers and shows off its creativity. That is, list the company’s achievements and awards.

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B2B marketing on X: What you need to know

Martech

teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. The majority (around 58%) of X users are under 35. of global users are teens (13-17 years old). Users over 35 make up about a quarter of the user base (19.7% aged 35-49 and 7% aged 50+).

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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? As usual, there are hundreds of marketing events you could attend this year, so we’ve decided to help you narrow down the list.

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Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Adobe Experience Cloud Blog

Social media marketing – A social media platform will automate features such as posting, listening, and engagement, and provide information on the ROI of your social programs. Content marketing – Content marketing is a great way to start making a name for yourself in your industry.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.