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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. Build brand loyalty.

Promotion 142
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AMP for Email: A Place in Every Marketing Playbook

Litmus

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations.

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Orange-You-Glad I Said “Content”? – Insights from Content Marketing World 2015

Adobe Experience Cloud Blog

The starting point, she said, was to ask ourselves why we are doing (or are wanting to do) content marketing in the first place. On that note, it’s important to point out that content marketing should be customer-focused, not brand-focused. Brenner quoted Ann Handley with: “Take your brand out of the story—make your customers the hero.”

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How to Build Your Brand With Instagram: 11 Tried-and-True Strategies

Hubspot Marketing

As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If We listed this as the first step because it is the most crucial step in building a brand on Instagram. Build an Instagram strategy. For example.

Branding 145
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Marketing

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. My marketing is not just about promoting Diversability. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

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This day in search marketing history: February 25

Search Engine Land

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Study: Google Now Displays Rich Answers For 19.45% Of Queries 2015: 19.45% of the 850,000 search queries looked at in the study triggered rich answers.

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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

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