Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Duct Tape Marketing

JULY 28, 2016

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. Mobile video plays exceeded 44% by mid-2015, which was an 844% rise since 2012. How the digital PR industry benefits from interactive content? photo credit Pixabay. For instance, this specific definition of Web 2.0

PR 52

PR Whitepaper Transform Digital Marketing 52

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join.

Gen Z 110

Gen Z Branding PR Marketing 110

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. While social is known as an amazing place to build your professional brand, I also more than encourage my colleagues to be human. If you haven’t, then you should.

Management 134

Management Thought Leadership PR CMO 134

Search Engine Land

JUNE 4, 2024

Google is probably ignoring links that don’t come from a relevant source Relevancy has been the hottest topic in digital PR for a long time, and something that’s never been easy to measure. It’s long been debated in digital PR whether links coming from sites in other countries and languages are valuable. It’s nothing new, though.

PR 118

PR SEO Product Branding 118

Search Engine Land

JANUARY 14, 2023

Google Knowledge Graph Now Showing Social Profiles For Brands. Google began showing the social profile links for Pixar, Apple, Starbucks, Google and many more brands. 2015: Fifty four percent of respondents said search was the top way they found mobile content/websites. 2015: The feature would be eliminated on Feb.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. From a mom and pop shop to a global brand, retailers can make the most out of increased visibility this holiday by leveling up their social strategy. More than 2.9

Retail 111

Retail Tentpole Shoppers PR 111

Adobe Experience Cloud Blog

MAY 2, 2016

This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. Since April 2015’s “ Mobilegeddon ” algorithm update, in which Google significantly changed its algorithms to boost mobile-friendly pages, optimizing for mobile has been vital.

SEO 91

SEO Thought Leadership PR User-Generated 91

Search Engine Land

OCTOBER 30, 2023

Kalicube Pro has been measuring volatility since 2015 with our Knowledge Graph Sensor. The percentage of Personal Brand SERPs with a Knowledge Panel increased from 38% to more than 50% (a rise of more than a third). Avoid handing control of your brand narrative to a third party, like Wikipedia. This is truly a Person update.

PR 112

PR Education Branding Search Marketers 112

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

PR 72

PR Shipping Retail Branding 72

Buffer Marketing

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. ” This recognition has helped give Dorsey and her company more leverage when it comes to PR outreach and speaking opportunities.

Transform 101

Transform Thought Leadership PR Food 101

Hubspot Marketing

OCTOBER 28, 2019

One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery.

Marketing 143

Marketing Marketers Key Performance Indicator Traditional Marketing 143

Hubspot Marketing

APRIL 9, 2024

Consistently Post on X " 66% of marketers will keep their brand on Twitter/ X." ( HubSpot ) Despite Twitter’s rebranding to X and extensive layoffs last year by owner Elon Musk, the majority of marketers intend to keep their brand on X. PR boxes are a way for influencers to try new products and give their honest review.

Advertisers 97

Advertisers Advertising PR Millennials 97

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. This has many brands looking for ways to increase their customer service resources and more are turning to chatbots. On the other hand, paid content is growing faster each quarter.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Search Engine Land

MAY 6, 2024

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. An award winning marketer : Mark has been winning awards for his work since 2015. Brand leaders at major consumer brands cut their teeth on PPC under Mark Irvine’s guidance.

Thought Leadership 109

Thought Leadership PR Digital Marketing Analytics 109

Search Engine Land

OCTOBER 30, 2023

Kalicube Pro has been measuring volatility since 2015 with our Knowledge Graph Sensor. The percentage of Personal Brand SERPs with a Knowledge Panel increased from 38% to more than 50% (a rise of more than a third). Avoid handing control of your brand narrative to a third party, like Wikipedia. This is truly a Person update.

PR 83

PR Education Branding Search Marketers 83

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Sprout Social

APRIL 19, 2017

Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers, social media now has a hand in nearly every part of your business that involves customers. Social media is an excellent way to build awareness for your brand.

User-Generated 111

User-Generated PR Promotion Advertising 111

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

OnPassive Marketing

SEPTEMBER 13, 2022

PR Campaigns. You can hire a PR firm to create publicity for you or try to generate publicity yourself by issuing press releases or setting up a blog. You can use content marketing to promote your brand or product with quality content that is useful for your target audience. Event Marketing. Content Marketing.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 106

COS Food Transform Direct Mail 106

Litmus

FEBRUARY 22, 2024

After I coded the interactive carousel Lego Bionicle email back in March 2015, I became obsessed and found any opportunity I could to add interactivity to the email designs that came my way. Ultimately, doing the best for our users and customers is not only our social responsibility but also reflects positively on our brands and businesses.

Food 86

Food Transform PR Place 86

Exposure Ninja

APRIL 6, 2022

Covering multiple niches related to their brand is an excellent way to use their blog as they are creating content that is not only relevant to their service but also focuses on their different customer types. If done right, jumping on current trends can work in favour of your brand and generate digital PR.

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Moz

AUGUST 16, 2020

As with so many chapters in the story, though, it also created a monster in the form of low quality or even auto-generated content that would ultimately lead to PR crises and massive efforts to fix. I enjoyed this 2015 presentation that talks about his career trajectory at Google. Web spam. Search quality era. It goes full-circle.

SEO 61

SEO User-Generated PR Shipping 61

Neil Patel

JANUARY 21, 2021

Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. Google caters to hyper-local search, connecting consumers and brands as smoothly and quickly as possible. Pigeon (July 2014): Worked to integrate local search results like Google Maps.

SEO 145

SEO User-Generated Analytics Health 145

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. John Lee Dumas: …co-branding, John. It’s an amazing quality mic.

PR 69

PR SEO Place Promotion 69

Moz

DECEMBER 21, 2020

This was good to see, given Google’s known (and unfortunate) rewarding of brands that stuff keywords into their business titles in violation of Google’s guidelines. Brand diversity. No one brand is winning the top spot across the country. Some brands were winning out in more than one state, however. Primary GMB category.

SEO 81

SEO Food Non-Profit Price 81

Duct Tape Marketing

JUNE 27, 2017

We work to match our clients who are businesses, sometimes they’re local regional businesses and sometimes they’re national brands or international brands. Do you have the PR department of an organization coming to you? Megan: Sure, we are an agency although we have some tech components as well.

Non-Profit 56

Non-Profit Marketing Marketers PR 56

Duct Tape Marketing

APRIL 12, 2017

Mike: Right and Google’s always had branding issues right? You know there’s one minor dangling issue and local is its own thing, although as you said it doesn’t really have a strong branding presence yet. John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you?

Key Performance Indicator 39

Key Performance Indicator SEO Place PR 39

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. My Top Marketing Predictions For 2015. 2015’s Top Marketing Trends.

PR 109

PR Marketing Marketers Entertainment 109

Marketing Insider Group

SEPTEMBER 15, 2015

It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos. Social Media – Aiden Carroll”.

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111

Hubspot Marketing

SEPTEMBER 25, 2019

Did you know that the most downvoted comment on Reddit was from a brand? Based on the responses of Redditors, it seemed they weren't falling for EA's community management approach: But, this struggle isn't uncommon for brands on Reddit. And surprisingly, that comment came from the major video game company EA. Why is this so shocking?

Branding 111

Branding Fashion Marketing Marketers 111

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. The hack was a PR nightmare for 23andMe. Case in point, the Chipotle E Coli outbreak in 2015.

Management 129

Management Communications Health PR 129

Duct Tape Marketing

JULY 14, 2016

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. Positive public relations can put your brand on top and keep it there in the public perception. Here are six ways to revamp your public relations budget and give your brand a boost. 6 Ways to Revamp Your PR Budget.

PR 52

PR Finance Communications Advertisers 52

Marketing Insider Group

OCTOBER 12, 2015

I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. For 2015 , I predicted that content would be seen as a strategic asset across the enterprise.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112