Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

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Content Marketing Marketers Marketing Customer Acquisition 141

Marketing Insider Group

SEPTEMBER 14, 2016

What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients and grow their revenue. The post How Law Firms Can Get Started With Content Marketing appeared first on Marketing Insider Group.

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Law Content Marketing Marketers Marketing 111

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s a beautiful thing when our employer is the data source.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Content Marketing 110

Content Marketing Marketers Marketing User-Generated 110

Rock Content

DECEMBER 28, 2015

But whoever they are (and however much they get paid), the folks behind 2015’s best data visualizations have done the following things well: Used design and/or data science to make insights from a data set easily understood. Here are a few of our favorites from 2015. Google Search: A Year in Trends 2015.

Food 75

Food Place Content Marketing Marketers 75

Marketing Insider Group

FEBRUARY 4, 2016

Content marketing for SEO ranking is still a major priority for marketers across brands. According to the Content Marketing Institute’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends, 62% […]. It makes sense – think about it.

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Content Marketing SEO B2C Marketers 105

Marketing Insider Group

DECEMBER 27, 2015

Why wouldn’t you want to use infographics in your content marketing? The post The 20 Best Infographics Of 2015 appeared first on Marketing Insider Group. Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. In […].

Entertainment 43

Entertainment Content Marketing Marketers Marketing 43

Marketing Insider Group

AUGUST 3, 2015

The mission of “enabling the world to capture and share its passions” has been with the brand since its founding in 2003, and has consistently been incorporated in its marketing strategies ever since. Many other content marketing sites will provide content paired with strong “Shop This Article” calls-to-action that take up half the page.

Content Marketing 106

Content Marketing Marketers Marketing Promotion 106

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Content gains trust.

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Market Research Content Marketing Marketers Marketing 111

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

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Market Research Content Marketing Marketers Marketing 110

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Content Marketing Health Marketers Marketing 111

Marketing Insider Group

DECEMBER 29, 2015

The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].

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Management Marketers Marketing Content Marketing 45

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. That all changed when Beverly Jackson came onto the scene in 2015.

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Content Marketing Branding Entertainment Marketers 128

Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Content – good, bad or indifferent – sets the tone for how much employees trust management, how enthusiastically they support or diss a brand and how deeply they engage with what’s going on. The post Can Content Marketing Create Corporate Culture? Or are they?

Content Marketing 111

Content Marketing Marketers Marketing Communications 111

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketers Marketing 112

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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Content Marketing Whitepaper PR Marketers 111

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Trust me; it’s not as easy as you think. But I know better now. Can you find one? Sure you can.

Content Marketing 143

Content Marketing Marketers Marketing Food 143

Marketing Insider Group

DECEMBER 28, 2015

And check out my list of the Best Marketing Conferences of 2016. The post Check Out The 20 Best Slideshare Presentations of 2015 appeared first on Marketing Insider Group. Thanks to readers like you, these articles continue to be some of my most popular posts of all time! One of my […].

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Marketers Marketing Content Marketing 22

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. So why do so many marketers skip this step? Are there influencers in your network you can leverage to share your content?

Marketing Strategy 109

Marketing Strategy Content Marketing B2C Marketers 109

Marketing Insider Group

SEPTEMBER 3, 2015

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic. Photo Source.

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Marketing Strategy Content Marketing Fashion Marketers 110

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. 7 Ways To Solve The Content Marketing Planning Conundrum.

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Marketing Plan Content Marketing Marketers Marketing 109

Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. How To Keep Your Customers With Content Marketing. Keep Your Content Marketing Helpful.

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Content Marketing Customer Thought Leadership Inbound Marketing 105

Marketing Insider Group

JANUARY 30, 2016

The post 10 Things I Learned in 2015 appeared first on Marketing Insider Group. At the beginning of each year, I look back on the previous year to see what worked, what didn’t, and what I can take from all of my experiences to make the most of the present.

Marketers 66

Marketers Marketing Content Marketing 66

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. Which content marketing brands have rocked the boat and set the example? It’s definitely a marketing “grand slam.”.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Duct Tape Marketing

OCTOBER 20, 2015

3 Highly Effective Link Building Tactics for 2015 and Beyond written by John Jantsch read more at Duct Tape Marketing. Below are three highly effective link building tactics for 2015 and beyond. About once a week or so I get a request from a content marketer who is working on a roundup-style blog post.

Fashion 76

Fashion eBook Promotion SEO 76

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 110

Content Marketing Marketers Marketing Analytics 110

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. on Clothes Made Me $692,500.

Content Marketing 112

Content Marketing Non-Profit Thought Leadership Inbound Marketing 112

Marketing Insider Group

DECEMBER 3, 2019

These factors can make successful content marketing far from a simple task for many technology brands. By examining how they have used content marketing to carve out a position in today’s increasingly competitive world, you can gain insight to feed into your own marketing strategy. Quick Takeaways. SAP Digitalist.

Content Marketing 106

Content Marketing Marketers Marketing Education 106

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

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Content Marketing Non-Profit Education Transform 111

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Content Marketing 110

Content Marketing Transform User-Generated Marketers 110

Marketing Insider Group

MARCH 11, 2015

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. After all, we’re well past the infancy of content as a marketing maybe. The Visual Artist.

Content Marketing 110

Content Marketing Marketers Marketing Analytics 110

Marketing Insider Group

MARCH 16, 2015

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget?

Content Marketing 107

Content Marketing SEO Marketers Marketing 107

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

Content Marketing 105

Content Marketing Marketers Marketing Branding 105

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Are you in? Conclusion.

Content Marketing 110

Content Marketing Transform Marketers Marketing 110

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

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Content Marketing Telemarketing Marketers Marketing 168

Hubspot Marketing

MAY 21, 2025

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The cost of paid acquisition has skyrocketed. Its about surfacing net new knowledge.

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Transform Promotion Customer Journey Product 95

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant?

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Content Marketing Thought Leadership Education User-Generated 98