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Author: Sesame Mish Last week, ContentMarketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the contentmarketing front. For contentmarketers, this is a huge noise barrier to break through.
Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Marketing organizations will change. Multi-channel communication will be more important than ever.
Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?
That is, after you have finalized your 2015 plans! And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. Event Marketing b2b Consumer'
Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.
I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. The opinions of my connections are skewed certainly towards contentmarketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs.
The contentmarketing innovator that is Doug Kessler, Co-Founder and Creative Director of Velocity, drew a huge crowd to his keynote on tone of voice, or more specifically mastering it. Doug’s opening outlined how tone of voice is the most ignored and under-valued aspects of contentmarketing.
One of the best ways to learn more about great contentmarketing is hearing advice straight from the experts. We’ve compiled 5 of the best contentmarketing videos of all time. Smart contentmarketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.
What does contentmarketing have to do with law firms? Just like in any other industries, leading law firms are using contentmarketing to build their brand, attract new clients and grow their revenue. The post How Law Firms Can Get Started With ContentMarketing appeared first on Marketing Insider Group.
As contentmarketers, we are always on the hunt for interesting data to grab reader attention and support our claims. This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s a beautiful thing when our employer is the data source.
Of these, over 80, including NewsCred, are listed squarely in “ContentMarketing.” It doesn’t take an expert to tell you that the contentmarketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the contentmarketing industry?
But whoever they are (and however much they get paid), the folks behind 2015’s best data visualizations have done the following things well: Used design and/or data science to make insights from a data set easily understood. Here are a few of our favorites from 2015. Google Search: A Year in Trends 2015.
Contentmarketing for SEO ranking is still a major priority for marketers across brands. According to the ContentMarketing Institute’s B2C ContentMarketing2015: Benchmarks, Budgets, and Trends, 62% […]. It makes sense – think about it.
Why wouldn’t you want to use infographics in your contentmarketing? The post The 20 Best Infographics Of 2015 appeared first on Marketing Insider Group. Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. In […].
The mission of “enabling the world to capture and share its passions” has been with the brand since its founding in 2003, and has consistently been incorporated in its marketing strategies ever since. Many other contentmarketing sites will provide content paired with strong “Shop This Article” calls-to-action that take up half the page.
Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward contentmarketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Content gains trust.
55% of B2B marketers say it is unclear what effective contentmarketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B ContentMarketing: Benchmarks, Budgets, and Trends report from ContentMarketing Institute (CMI) and MarketingProfs released last week.
These are just a few of the characteristics we look for when selecting the finalists for CMI’s ContentMarketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 ContentMarketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.
The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].
Always-on contentmarketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic contentmarketing can work. That all changed when Beverly Jackson came onto the scene in 2015.
Can ContentMarketing Create Corporate Culture? Content – good, bad or indifferent – sets the tone for how much employees trust management, how enthusiastically they support or diss a brand and how deeply they engage with what’s going on. The post Can ContentMarketing Create Corporate Culture? Or are they?
It’s hard to believe that, after 10 years, this will be the last time I share my annual list of contentmarketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, contentmarketing director, Cleveland Clinic. Predictions2018 Click To Tweet.
I can’t think of any superpower that would be more useful for contentmarketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , contentmarketing manager, Frontline Education.
You already know that WordPress is a popular CMS and that most contentmarketers love it for their business or personal blog. Did you know that your success as a contentmarketer goes beyond writing great content ? Trust me; it’s not as easy as you think. But I know better now. Can you find one? Sure you can.
And check out my list of the Best Marketing Conferences of 2016. The post Check Out The 20 Best Slideshare Presentations of 2015 appeared first on Marketing Insider Group. Thanks to readers like you, these articles continue to be some of my most popular posts of all time! One of my […].
According to the ContentMarketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. So why do so many marketers skip this step? Are there influencers in your network you can leverage to share your content?
Your contentmarket strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic. Photo Source.
Well, if that is the case then we should stop being stupid with our contentmarketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. 7 Ways To Solve The ContentMarketing Planning Conundrum.
Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. How To Keep Your Customers With ContentMarketing. Keep Your ContentMarketing Helpful.
The post 10 Things I Learned in 2015 appeared first on Marketing Insider Group. At the beginning of each year, I look back on the previous year to see what worked, what didn’t, and what I can take from all of my experiences to make the most of the present.
93% – that’s how many organizations said they rely on contentmarketing for brand building and demand generation this year according to the ContentMarketing Institute. Which contentmarketing brands have rocked the boat and set the example? It’s definitely a marketing “grand slam.”.
3 Highly Effective Link Building Tactics for 2015 and Beyond written by John Jantsch read more at Duct Tape Marketing. Below are three highly effective link building tactics for 2015 and beyond. About once a week or so I get a request from a contentmarketer who is working on a roundup-style blog post.
1 seed Virginia), I offer six basketball-tournament inspirations for your contentmarketing strategy. Take a page for your contentmarketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.
What are the top contentmarketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top contentmarketing blogs I read every day. on Clothes Made Me $692,500.
These factors can make successful contentmarketing far from a simple task for many technology brands. By examining how they have used contentmarketing to carve out a position in today’s increasingly competitive world, you can gain insight to feed into your own marketing strategy. Quick Takeaways. SAP Digitalist.
Editor’s note: Explaining contentmarketing is a never-ending challenge. The concept of contentmarketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Contentmarketing as your family would understand.
Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest contentmarketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?
Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. After all, we’re well past the infancy of content as a marketing maybe. The Visual Artist.
One of the biggest questions we get from our customers is how to get the most value from their contentmarketing budget. So like any decent and respectable contentmarketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your contentmarketing budget?
That’s because Robert’s columns challenge me to think beyond how to do a contentmarketing task and even beyond how to do things better. Instead, he makes me think about why we contentmarketers do what we do and about the role of content , the job of contentmarketing, and what success really feels like.
Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Are you in? Conclusion.
Last week I ran my own contentmarketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in contentmarketing budgets.
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The cost of paid acquisition has skyrocketed. Its about surfacing net new knowledge.
Fueled by the internet boom, contentmarketing especially has seen explosive growth over the past five years. Last year, job listings for contentmarketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid contentmarketing applicant?
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