2015 Customer Acquisition Digital Marketing 
Adobe Experience Cloud Blog
JANUARY 7, 2015
Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.
Martech
NOVEMBER 15, 2023
In October 2015, Avinash Kaushik, then senior director of global analytics and digital marketing evangelist for Google, spoke at the MarketingProfs Conference about leveraging analytics effectively. The tech stack contributes to the cost of customer acquisition. Control customer acquisition costs.
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Search Engine Land
JANUARY 22, 2023
Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. So the acquisition seemed quite logical from both perspectives. Expedia had actually been powering Travelocity.com since 2013. Atlanta, Seattle and Boston.
Martech
MAY 16, 2022
She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. With skincare, it’s very touchy feely, it’s giving customers an opportunity to smell the product and see how it spreads on their skin,” said Alexander. “So, Processing.Please wait.
Customers.ai
FEBRUARY 7, 2024
Aslam’s expertise isn’t just limited to Google Ads; he’s a digital marketing virtuoso, having co-founded Driven Mastermind and Nido Marketing, and co-authored “You vs Google,” a number one Amazon bestseller.
Martech
FEBRUARY 24, 2022
Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane. CallSource offers a call tracking for offline attribution solution that has evolved to include advanced digital marketing, and call coaching and performance. Get the daily newsletter digital marketers rely on. Target customers.
CXL
OCTOBER 4, 2022
Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market.
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