Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Unbounce

MAY 17, 2022

For example, we’ve experimented with five different CTAs and headline/subheadline variations for our marketing plan offer: Get free trial Get free audit Get free proposal Get free marketing plan Start my pricing calculation. Circa 2015. Version 3: Free marketing plan. Version 1: 14-day free trial.

Price 145

Price Marketing Plan Place Branding 145

SMA Marketing

DECEMBER 29, 2022

From visual identity, such as logo design, product design, and print marketing, to content creation, digital marketing, communication.and the list goes on. These are questions you must ask yourself as a business owner when re-working or developing your brand's marketing plan. Get outside help.

Branding 98

Branding Advertisers Advertising SEO 98

Marketing Insider Group

JUNE 8, 2015

Kevan Lee’s (@ kevanlee ) BufferApp blog (@ buffer ) is probably one of the best blogs on the internet, and a great resource for startup marketing. Digiday (@ Digiday ) covers the latest trends in digital marketing. The NewsCred Content Marketing blog is an obvious choice ( Disclosure: I work here!

Content Marketing 112

Content Marketing Non-Profit Thought Leadership Inbound Marketing 112

Hubspot Marketing

NOVEMBER 16, 2017

This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution : YouTube and Facebook Video are slowly taking over the content scene online. The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Marketing Insider Group

JUNE 24, 2010

According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&#

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Hootsuite

AUGUST 8, 2022

Not only is KakaoTalk safe, but it might be essential in your digital marketing plan. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. What is KakaoTalk? KakaoTalk (or KaTalk) is a popular messaging app in South Korea. Chart via Statista.

Food 112

Food Retail Law Social Media Marketing 112

Hubspot Marketing

NOVEMBER 30, 2022

To launch a food product, you'll first need to ensure you're prepared for the costs required to do so — including how much it costs to package and store the product (including packaging, warehousing, and distribution), and how much it costs to sell the product (including branding and digital marketing).

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

APRIL 9, 2024

Check out this blog on AI in Digital Marketing for more information. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing channels, limiting email’s impact. Check out this blog on influencer marketing in 2024 for more ideas.

Advertising 103

Advertising Advertisers PR Millennials 103

Duct Tape Marketing

MAY 13, 2016

Companies, now more than ever, are looking to internet marketing to create these affordable and effective strategies. Despite the trend in budget increases, online marketing does not have to be a costly plan. This can be accomplished through a myriad of inexpensive online marketing techniques.

Outbound Marketing 49

Outbound Marketing User-Generated Marketing Marketers 49

Marketing Insider Group

MAY 31, 2012

Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Engage in effective customer research.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? The first step in an omnichannel marketing plan is to map out the customer journey. Founded in 2015, its market value has risen to $7.5

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Rock Content

OCTOBER 21, 2020

Continue with us to learn all about this area of Digital Marketing and learn how to get your site ready for the new search phase. Google adopted Mobile-Friendly as a criterion for ranking in 2015, and, since then, its absence implies a loss of priority in the SERP for searches performed from mobile devices. Enjoy your reading!

SEO 59

SEO Digital Marketing Management Product 59

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. At minimum, your plan should include: A list of measurable goals. Definitely don’t do that.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Neil Patel

FEBRUARY 16, 2021

A well-thought-out content marketing plan helps you avoid getting tripped up in the mad rush to publish more content. Once you have your content marketing plan documented, you’ll find it easier to publish great content on a consistent schedule. It’s obvious by now that a solid social media marketing plan helps SEO.

SEO 143

SEO Analytics User-Generated eCommerce 143

Econsultancy

DECEMBER 13, 2021

As a result, digital share of OOH revenues has increased from 59% in 2020 to 63% so far this year – a ten percentage point increase on the pre-pandemic (2019) share of 53%. Digital advertising now receives 40.7% of UK marketing budgets, up 18.5 share of marketing budgets is put towards above-the-line actions, while 21.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52