SmartBrief - Marketing

JULY 16, 2024

Amazon was moving heavily into devices like Alexa and the FireTV stick, after having epically failed in its first attempt at the phone market. So, by necessity, this famously anti-marketing company recognized that it had to get better at marketing if it was to succeed at selling its own products.

Retail

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. Weve also outlined available WhatsApp marketing software tools to help you streamline your approach.

Gen Z

Hubspot Marketing

FEBRUARY 18, 2025

Weve expanded beyond general business news, with spin-off newsletters dedicated to retail, marketing, emerging tech, finance, and more. Growing from a PDF to a Massive Newsletter I had an idea creating a product that makes business news captivating and memorable. Let demand drive growth before spending on marketing.

Entertainment

Search Engine Land

JULY 8, 2024

May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. Search results Search results are every content marketer’s favorite report in Google Search Console. Currently, Google only supports product snippets for pages with one product. You can also request a URL be indexed.

SEO

The Drum

JULY 30, 2025

In 1887, a fledgling soda brand in the US introduced a revolutionary tactic to encourage product trial. Fast forward to 2015, and 319bn coupons were distributed in the US: about 1,000 coupons for every man, woman, and child in the country. The offer was the first ever coupon, entitling the bearer to one glass of free Coca-Cola.

Branding

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model.

Transform

Hootsuite

JANUARY 31, 2025

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. Rename the category Best Breakout Artist or Best Person We Finally Became Aware Of or something!

User-Generated

Hubspot Marketing

NOVEMBER 25, 2024

Because we had 4,000 URLs with published dates ranging from 2006 to 2015, we already knew that this chunk of content was not fresh or helpful. For some publishers, the goal of a content audit may include improving on-page SEO, enhancing user engagement, aligning content with marketing goals, or identifying content gaps.

SEO

Hubspot Marketing

JUNE 4, 2025

Gymsharks infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. A community isn't just a group that happens to use the same product or service its a living ecosystem where people feel a genuine sense of belonging. It started with a crisis.

Transform

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” She believes that content should be strategic, measured, and connect every go-to-market effort. Mallory asks marketers to rethink attribution: “Content is not a channel; it fuels many channels.”

SEO

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. A content marketing manager easily spots gaps in content planning one month's time ahead and gets their team to address the issues collaboratively. Before they started using it, their marketing team struggled with organizing their social media and blog content.

Price

Animalz blog

AUGUST 5, 2025

“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

Thought Leadership

SocialPilot

JULY 4, 2025

bloopers, workspace shots) Product brainstorms or war room sessions BTS of a feature in development A quick tour of your workspace or remote setups Casual team celebration post (e.g., Most B2B marketers are measuring the wrong thing. The best marketing advice I ever got was a lie. Your content doesn’t need to be viral.

Thought Leadership

Duct Tape Marketing

APRIL 9, 2025

SEO Tactics That Actually Work in 2025 written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Prasanna Dhungel In this episode of the Duct Tape Marketing Podcast, I interviewed Prasanna Dhungel, co-founder and managing partner at Grow By Data. means he paid a lot to get educated.

SEO

Animalz blog

JULY 15, 2025

As the Director of Industry & Portfolio Marketing Content at Autodesk, she leads a global team that handles executive thought leadership, original research, and content for key accounts. 06:30) This result shows that editorial, thought-leadership content can have a clear business impact when it replaces product-focused pages.

Thought Leadership

Backlinko

AUGUST 8, 2025

What Makes a Marketing Channel “Dead”? To determine whether SEO is dead, we need to understand how a marketing channel evolves. Marketing channels follow a relatively standard lifecycle. Email marketing today, for example. Abandoned by 80%+ of marketers. And the job market feels unstable.

SEO

SocialPilot

APRIL 23, 2025

It helps you manage time cleverly and improve productivity. Enhanced productivity enables you to increase output and drive revenue. Also, it gives you control over your content by allowing you to batch your video production processes. But since 2015, YouTube has used viewer satisfaction to rank videos.

User-Generated

SocialPilot

JULY 28, 2025

Case Study: Sunday Riley’s Sephora Review Scam (2015–2017) From 2015 to 2017, employees at Sunday Riley were instructed by the CEO herself to write fake positive reviews for their products on Sephora. The fake reviews described flawless results and raved about product performance, creating an illusion of overwhelming praise.

Management

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. Does it name specific products? ” you say.

New Technology

Hootsuite

FEBRUARY 14, 2025

YouTubes recommendation algorithm drives 70% of what people watch on the platform , so its no surprise that marketers, influencers, and creators are obsessed with unlocking its secrets. How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos.

Analytics

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently.

Gen Z

Hubspot Marketing

AUGUST 12, 2024

He’s a product SEO here, and he sounds like he needs a hug. For the scoop on search trends you should know about as a marketer, AI-powered and otherwise, I talked to SEOs here at HubSpot and around the world. People are still going to want to buy products that are only found on a certain web shop. And no wonder.

SEO

Hubspot Marketing

MARCH 25, 2025

Line chart Bar chart Area chart Bullet graph Featured Guide: An Introduction to Data Visualization Learn how to apply data visualization best practices in your marketing with this free guide. For example, say you've been using Casted for your content marketing and need to report on which medium is performing best.

Transform

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

This has big implications for marketers looking to expand to a global audience. Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. What does this mean for marketers? Start to think through your customer segmentation strategy.

Thought Leadership

Martech

MAY 27, 2025

.” Dig deeper: SalesforceAgentforce: What you need to know Adding Informatica’s data catalog, integration, governance, privacy and data management services to Salesforce’s Data Cloud, MuleSoft and Tableau products will provide a “unified architecture for agentic AI,” said Salesforce CEO Marc Benioff.

CRM

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

Content Marketing

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. How to plan a successful product launch with Instagram Drops.

Gen Z

Jeff Bullas

JANUARY 12, 2023

Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. I’m excited by its potential to increase my content creation productivity by 1000%+. In the publishing industry, AI has the potential to revolutionize the way books are written, edited, marketed, and even read.

Transform

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. That is close to Nielsen’s current market cap, but that is based on a stock price that has jumped more than 20% since news of the deal broke. What happened.

Product

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually.

Transform

Neil Patel

OCTOBER 25, 2020

Do you need a creative agency or a marketing agency? Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.”. Marketing is just as important. But before their product launches, they leverage the expertise of marketing agencies.

Market Research

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven. Picture this: 41% of U.S.

Digital Marketing

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Market Share. 2011: “Q.

Search Marketers

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. Even in 2015, Episerver was locating itself in the digital experience platform category.

Transform

Hubspot Marketing

MAY 16, 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. Read on to add some tools to your content marketing arsenal.

Marketing

Search Engine Land

FEBRUARY 1, 2023

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers