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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

Back in 2015, I worked for a medium-sized British software company. Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar.

Promotion 136
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Social media teams are finally growing—stop hiring like it’s 2015

Sprout Social

It feels like were suddenly back in 2015. Nearly 86% of marketing leaders plan to hire for at least two new social roles this year, according to The 2025 Sprout Social Index. When brands hire social marketers to do it all , they often box them out of meaningful opportunities for career growth and developing true expertise.

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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

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The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

Hubspot Marketing

I cofounded Morning Brew in 2015. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. Marketing teams need to build trust and provide their audience content with real value.

Transform 106
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5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries.

Retail 115
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Connect and convert with WhatsApp marketing software

Sprout Social

Digital marketing is about more than creating content and managing campaigns. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. Weve also outlined available WhatsApp marketing software tools to help you streamline your approach.

Gen Z 69
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The 6 Best Content Planning Software — Experts Explain Their Top Choice

Hubspot Marketing

Ive been in content marketing since early 2015. A content marketing manager easily spots gaps in content planning one month's time ahead and gets their team to address the issues collaboratively. Before they started using it, their marketing team struggled with organizing their social media and blog content.

Price 79