Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Unbounce

MAY 17, 2022

For example, we’ve experimented with five different CTAs and headline/subheadline variations for our marketing plan offer: Get free trial Get free audit Get free proposal Get free marketing plan Start my pricing calculation. Circa 2015. Version 3: Free marketing plan. Version 1: 14-day free trial.

Price 145

Price Marketing Plan Place Branding 145

Hubspot Marketing

JANUARY 24, 2023

AI image software can take the characteristics of these search queries and create images like this: "Vincent Van Gogh is showing his basketball moves" Image Source While this technology is fun and exciting to explore, its usage is a point of conflict for many marketers looking to incorporate new strategies for image creation.

Price 140

Price User-Generated Law Marketing 140

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Even in 2015, Episerver was locating itself in the digital experience platform category.

Transform 107

Transform Marketing Marketers CMO 107

Adobe Experience Cloud Blog

MAY 2, 2016

This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. A detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. .

SEO 91

SEO Thought Leadership PR User-Generated 91

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. This is also an effective way to spend any funds left over from your 2015 budget!

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

Buffer Marketing

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

User-Generated 133

User-Generated Retail Price Marketing 133

Neil Patel

DECEMBER 31, 2020

But interest has been pretty stable since about 2015: What does this tell us? Use my tips to drive your content marketing plans, or even help you with lead generation. Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Dwindled, but not vanished entirely. What’s not to like?

Price 143

Price Fashion Thought Leadership User-Generated 143

SMA Marketing

DECEMBER 29, 2022

These are questions you must ask yourself as a business owner when re-working or developing your brand's marketing plan. Editor's Note: This article was originally published on March 3, 2015, and has been updated with fresh content. Get outside help. Sometimes we are so close to the task that our viewpoint is skewed.

Branding 98

Branding Advertising Advertisers SEO 98

Hubspot Marketing

NOVEMBER 16, 2017

The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. In November of 2015, Facebook hit over 8 billion daily video views , doubling the video traffic in less than a year. Minimizing risk is key when introducing a new medium to your landing pages or content marketing plan.

User-Generated 111

User-Generated CMO Video Marketing eCommerce 111

Content Marketing Institute

SEPTEMBER 11, 2018

A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need. As a director of marketing, I saw a simple solution — content clearly communicated and easily found is content most used. 7 Best Practices (and Tools) for Managing Your Remote Content Team.

Communications 110

Communications CRM Global Marketing Management 110

Hubspot Marketing

JANUARY 25, 2021

In fact, this makes for great marketing across the board.). Event Marketing Plan. Your events should have a marketing plan separate from other efforts you do for your business. Editor's note: This post was originally published in April 2015 and has been updated for comprehensiveness.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Marketing Insider Group

JUNE 8, 2015

The Chief Marketing Technologist Blog from Scott Brinker, the CTO of Ion Interactive, talks about the combination of marketing and technology (@ chiefmartec ). His top post, Marketing Technology Landscape Supergraphic (2015) has been shared almost 7,000 times and it’s worth checking out.

Content Marketing 112

Content Marketing Non-Profit Thought Leadership Inbound Marketing 112

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. The issue is that most teams want more funds to do what’s in their current plan.” “To

Management 132

Management CMO Marketing Marketers 132

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. Thats why I love HubSpot's content marketing planning templates. Some were love at first click, and some were meh.

Price 68

Price User-Generated Analytics Management 68

Marketing Insider Group

JUNE 24, 2010

According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&#

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Hootsuite

AUGUST 8, 2022

Not only is KakaoTalk safe, but it might be essential in your digital marketing plan. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 114

Food Retail Law Social Media Marketing 114

Duct Tape Marketing

APRIL 24, 2015

How Not to Get Lost in the Content Creation Wasteland written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Planning an entire year in advance – who DOES that?? You should – if you want to stay focused and on track to meet your marketing goals. Your audience will thank you.

Marketing Plan 76

Marketing Plan Marketing Strategy Promotion Product 76

Hubspot Marketing

NOVEMBER 30, 2022

Make sure you keep the product team in the loop on your marketing plans. The product team could have insights that inform your overall marketing campaign. If you're looking for templates to coordinate your team efforts and align your company around your new product's messaging, download our free product marketing kit below.

Product 145

Product Food Product Marketing Market Research 145

Neil Patel

APRIL 9, 2021

That’s a 10% increase over 2015. That way, you can better integrate posts into your marketing plan and examine their impact on your business. As with any marketing tactic, it’s important to measure the impact of your Google My Business listing. The frequency of searches for reviews is increasing too. It’s simple.

User-Generated 145

User-Generated Customer loyalty SEO Customer 145

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. Rather than create a worldwide program all at once, Amisha planned a phased rollout that would result in learning she could build on for future programs. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Duct Tape Marketing

DECEMBER 21, 2015

Planning Your 2016 Content Marketing Calendar written by Guest Post read more at Duct Tape Marketing. There are only a few weeks left in 2015, and that means it’s time to start planning your marketing calendar for 2016.

Content Marketing 53

Content Marketing Marketing Marketers Marketing Plan 53

Content Marketing Institute

AUGUST 31, 2018

Beverly’s work as head of the team that strategizes, conceives, creates, and distributes the social content promoting these experiences earned her a nomination for Content Marketer of the Year. And it offers several lessons for other marketers. Help individual voices work within an ensemble.

Branding 95

Branding Transform Entertainment Customer Journey 95

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Duct Tape Marketing

OCTOBER 27, 2015

You can also find sites that routinely write roundup posts and try to submit guest content where appropriate – I wrote in a bit more detail about this tactic here – 3 Highly Effective Link Building Tactics for 2015 and Beyond. Interview interesting people.

eBook 78

eBook Fashion SEO Marketing Plan 78

Duct Tape Marketing

MAY 13, 2016

Companies, now more than ever, are looking to internet marketing to create these affordable and effective strategies. Despite the trend in budget increases, online marketing does not have to be a costly plan. Stale, outdated or incorrect content could affect your overall brand appearance.

Outbound Marketing 52

Outbound Marketing User-Generated Marketing Marketers 52

Duct Tape Marketing

JANUARY 8, 2015

Clearly, small businesses can benefit in many ways by adopting an inbound marketing strategy. Think of inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Sprout Social

AUGUST 23, 2016

Marketers spent more than $8.3 billion on social media advertising in 2015. Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. Develop a strong social media marketing plan around them. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Duct Tape Marketing

MAY 22, 2017

Advanced Web Ranking, 2015). Now, I’m a marketing consultant so. We usually conduct our initial research and report our findings and recommendations to our client before we get started building a marketing plan. But, this stuff is hyper important if you are a local small business and here’s a few reasons why.

Marketing 66

Marketing Marketers SEO Analytics 66

Hootsuite

FEBRUARY 26, 2020

And they should fit into your overall Instagram marketing plan. bigheadtaco) on Sep 14, 2015 at 7:14pm PDT. Mashup your social game with these Instagram collage tips. Start with a concept. All Instagram collages should be created with purpose. Don’t collage just for the sake of it. Your answer will lead to your collage concept.

Branding 145

Branding Product Promotion Price 145

Hubspot Marketing

APRIL 9, 2024

Check out this blog on influencer marketing in 2024 for more ideas. Image Source Influencer Content Example: How a Tarte trip to Bora Bora took over TikTok Tarte, as a brand, has worked closely with influencers since 2015, with budgets for the trip getting larger over the years.

Advertising 98

Advertising Advertisers PR Millennials 98

Marketing Insider Group

MAY 31, 2012

Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Engage in effective customer research.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

CXL

JULY 21, 2022

The first step in an omnichannel marketing plan is to map out the customer journey. Founded in 2015, its market value has risen to $7.5 A big factor in this rapid ascent is Gong’s omnichannel marketing. What customers think and feel about your brand should be the same wherever they interact with you.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

SocialPilot

DECEMBER 8, 2023

Campaign Concept: Launched in 2015 when the brand turned 77, REI opts to keep its stores closed so the staff can spend time outside. For holiday marketing ideas, creating special offers and experiences suitable to the festive theme goes a long way.

Non-Profit 76

Non-Profit Retail Marketing Marketers 76