Adobe Experience Cloud Blog

APRIL 17, 2015

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Triggered Communication.

Thought Leadership

Marketing Insider Group

FEBRUARY 17, 2021

To get your audience to engage with your brand the way you want them to, you need to go above and beyond traditional content marketing techniques. In 2015, we began seeing an uptick in interactions with online content via mobile devices. Visitors want to interact with engaging and dynamic websites. Source: Statista. Want to learn more?

Whitepaper

Hootsuite

SEPTEMBER 30, 2019

Read on for app stats, WeChat marketing strategies, and more. Here are six WeChat marketing strategies and several brand examples. And brands have transformed the duo-tone pixelated codes into animated works of art. Nike 10k Womens Race 2015 Campaign from John Koay on Vimeo. So, how does WeChat work?

Transform

Sprout Social

JANUARY 5, 2017

In 2015, some of our projects included initial versions of Landscape, a free social media image resizing tool , Twitter Suggested Replies using machine learning and a Slack integration for Bambu , our employee advocacy platform. In 2015 we had 13 Hack Week teams who gave three full hours of presentations.

Transform

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. Reebok: An athletic footwear company with a keen grasp on marketing trends, Reebok got in on the EGC trend early on. Prepare for a shock.

Gen Z

Marketing Insider Group

APRIL 20, 2020

If you can cultivate a culture that promotes psychological safety, you can transform a stagnant work culture, fostering engagement and a high level of collaborative work. Psychological safety is the perceived ability to give input and speak freely. Why Is Psychological Safety Important?

Transform

Adobe Experience Cloud Blog

DECEMBER 13, 2016

On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. The Account-Based Marketing Technology Stack. Third, you may want to consider transforming your outbound SDR team to account-based SDRs.

Thought Leadership

Martech

MAY 16, 2022

She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features.

Transform

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community.

Gen Z

Marketing Insider Group

AUGUST 27, 2015

According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. For B2B marketers, the complexity and world in which we operate in a day-to-day basis will only continue to shift, change and grow with increasingly complexity.

Transform

Neil Patel

MARCH 15, 2021

However, they did grow up in an age where technology was transforming the way we live, so they aren’t new to it. they entered the highly-saturated shoe market in 2015, where they faced huge competition. There’s no crazy marketing strategy, it’s just clear messaging that hits on people’s (millennial’s) values.

Millennials

Rock Content

NOVEMBER 30, 2020

BERT is the acronym for Bidirectional Encoder Representations from Transformers. It is based on a model of Natural Language Processing (NLP) called Transformer, which understands the relationships between words in a sentence, rather than viewing one by one in order. Let’s explain it better! Did BERT replace RankBrain?

Transform

Search Engine Land

MAY 20, 2024

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. Finally, showcase the outcomes and improvements (‘After’).

Transform

Adobe Experience Cloud Blog

DECEMBER 4, 2015

To fill this gap, marketers need to start integrating holistic digital strategies into their day-to-day campaigns, targeting everything from new prospects to existing customers, and for those in higher education, high school students to alumni. 70% of students have looked at a college website on a mobile device.

Education

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. These objectives should align with your broader marketing strategy and business goals. Start by creating a list of social media objectives and goals.

Transform

Content Marketing Institute

SEPTEMBER 4, 2018

For those in that category – or those who encounter misperceptions or misunderstanding about what content marketing is – I offer a quick rundown for easy reference. HANDPICKED RELATED CONTENT: A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy. Click To Tweet.

Content Marketing

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Let’s take a look at the statistics. Search Matters.

Video Marketing

Search Engine Land

APRIL 11, 2023

Is there an employee who transformed the industry landscape with new or innovative technology? Many resources are available to help organizations improve their local reviews , from hiring a reputation management company to promoting reviews with an email marketing strategy.

SEO

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here are seven ways you can apply empathy to your marketing and sales. The need for empathy towards the buyer is huge.

Whitepaper

Moz

FEBRUARY 4, 2020

In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users.

SEO

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. HANDPICKED RELATED CONTENT: How to Transform Complex Data Into Understandable and Shareable Visuals. You do not have to use all of them.

Transform

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies.

Transform

CXL

JUNE 2, 2022

Apply Snowflake’s ABM strategy to your business with these takeaways: Empower your people and mine their collective knowledge for rich insights on who to target; Use creative solutions to keep your audience engaged when they get to your landing page; Personalize their experience wherever you can ; Get aligned, stay aligned. Conclusion.

Direct Mail

Duct Tape Marketing

JUNE 19, 2024

As the head of a video marketing agency for Doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing.

Transform

Litmus

FEBRUARY 22, 2024

After I coded the interactive carousel Lego Bionicle email back in March 2015, I became obsessed and found any opportunity I could to add interactivity to the email designs that came my way. How did you first connect with the wider email geeks community?

Food

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here are seven ways you can apply empathy to your marketing and sales. The need for empathy towards the buyer is huge.

Whitepaper

SocialPilot

DECEMBER 8, 2023

The campaign had been going on since March 2023, but Coke transformed the platform with a festive aesthetic for the holiday season. Campaign Concept: Launched in 2015 when the brand turned 77, REI opts to keep its stores closed so the staff can spend time outside. However, any design generated will have the Coca-Cola logo in it.

Non-Profit

Duct Tape Marketing

JULY 28, 2016

Mobile video plays exceeded 44% by mid-2015, which was an 844% rise since 2012. Interactive content is transforming the way we see and use content for marketing purposes. The micro-blogging social media platform closed the third quarter of 2015 with 320 million monthly active users. Users who view video are 1.81

PR

Lusha

AUGUST 12, 2020

For example, a study published in the Global Journal of Management and Business Research in 2015 investigated the issue to see which specific factors had a major impact on consumers. With that in mind, you can then create marketing strategies with the purpose of providing them with exactly what customers are looking for.

Transform

SmartBrief - Marketing

SEPTEMBER 28, 2023

During the leadership of Daniel Zhang, Alibaba’s ex-CEO from 2015 to 2023, the ecommerce giant shifted towards supporting corporate and brands merchants and experienced a loss of SMBs. Through this new transformation, Alibaba aims to reaffirm its commitment to make doing business with it easy for merchants and become more transparent.

eCommerce

Use Insider

MARCH 8, 2024

In contrast, an omnichannel marketing strategy would take into consideration what customers do at each touchpoint. Real-world examples of omnichannel marketing In this section, we’ll look at three companies that successfully implemented omnichannel marketing strategies and tactics. Customer lifetime value (CLTV).

Customer Journey

Hootsuite

DECEMBER 15, 2021

So read on, get inspired and adapt these trends into a solid TikTok marketing strategy ! But glow-ups don’t always have to be about the teen-to-adult transformation. Gentleman – Dance Hits 2015. Trending dances. But thanks to trending dances, you don’t have to be a professional to execute the perfect choreography.

Gen Z

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Taco Bell decided to flip this idea on its head and in 2015, they began petitioning for a taco emoji to be included in the emoji dictionary. HelloFresh.

Food

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Build a strong list.

Real Estate

Sprout Social

APRIL 19, 2022

What is conversational marketing? Conversational marketing is an ongoing dialogue between you and your customers when and where it’s most convenient for them. The inbound marketing strategy connects channels like your website, social profiles and CRM. How social data can fuel your conversational marketing strategy.

Conversational Marketing

Econsultancy

DECEMBER 13, 2021

As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. Digital advertising accounts for more than 40% of UK marketing budgets in 2021. of UK marketing budgets, up 18.5 A further 37.5%

Advertisers

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme. Spotify Wrapped illustrates the customer loyalty brand marketers strive for. The gag was even mentioned on SNL.

Gen Z