Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google Advertises Chrome … On Bing! Amazingly, you could write a very similar tweet in 2023.

Search Marketers 128

Search Marketers Neuromarketing SEO Marketing 128

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” of AdWords Editor was now available.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. Also on this day.

Search Marketers 106

Search Marketers User-Generated SEO Marketing 106

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 118

Search Marketers Non-Profit Marketing Marketers 118

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Search Marketers 117

Search Marketers PR Non-Profit SEO 117

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes. 2016: Gary Illyes from Google said the weekend fluctuations were “core algorithm” and “not Penguin.”. It’s a Google bug. Sign of Hope?

Search Marketers 111

Search Marketers Marketing Marketers SEO 111

Hubspot Marketing

FEBRUARY 8, 2024

Beyond helping to create brand awareness , Google Ads lets you generate leads fast. The icing on the cake is the incredible increase in online brand awareness — going from a mere 252 monthly visits in 2016 to 62,115 visits in 2023. This helped them generate a steady stream of reviews from actual patients. The outcome?

Transform 110

Transform User-Generated Marketing Marketers 110

Search Engine Land

FEBRUARY 15, 2023

Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement 2020: This was how to see who counted toward the new 50% certification rule and what to do about it. Yandex reports 22% YoY increase in revenue for Q4 2016 2017: Russia’s largest search engine generated $364.7

Search Marketers 88

Search Marketers Marketing Marketers SEO 88

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Users could follow news publications/blogs or industries.

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. Microsoft Advertising blocks 1.6 RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two?

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. You just got a list of web results. Yahoo Sees Big 1.6%

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

FEBRUARY 11, 2023

For retail advertisers, Shopping ads continue to overshadow text ads 2019: Fourth-quarter reports from Marin and Merkle highlighted the importance of Shopping ads for merchants’ search advertising strategies. Microsoft Continues Peeling Off Yahoo Search Talent 2009: Yahoo executive Larry Heck would be working on Microsoft search.

Search Marketers 94

Search Marketers SEO Retail Marketing 94

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Featured snippets count as one of the ten web page listings we show. of organic search.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. Google to boost mobile-friendly algorithm this May 2016: Google said mobile-friendly sites would “not be impacted by this update.” DuckDuckGo launches Directions!

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

DECEMBER 18, 2023

That’s the number of social media users worldwide. However, that number represents people who use social media in general. Each social media platform has its own monthly average users (MAU). For example, Facebook boasts a whopping 3 billion users. With a staggering 2.9 Why does this matter? The best part?

User-Generated 125

User-Generated Social Media Marketing Food Entertainment 125

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., wealth rather than merit).

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

FEBRUARY 8, 2023

But would users want social networking to invade their inbox? The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile.

Search Marketers 84

Search Marketers Real Estate Retail Marketing 84

Search Engine Land

MARCH 1, 2023

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it 2021: Ads from companies (in this case, platforms like Google, Microsoft, Amazon and Facebook) will be taxed at a rate of 2.5% to 10%, depending on their annual global revenue.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update.

Search Marketers 116

Search Marketers Health Law Marketing 116

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Optimization score comes to Google Ads app 2020: Also, Dark mode.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

APRIL 22, 2024

It quickly led to the rise of low-quality websites filled with ads that unfairly converted acquired traffic into advertising income. This is because users might discover a webpage through various Google keywords. Information that describes other existing information to help the user leverage such information.

SEO 109

SEO User-Generated Advertising Advertisers 109

Backlinko

MARCH 13, 2024

Global market research industry forecasted to generate $140 billion in revenue in 2024 (up from $130 billion in 2023) – ESOMAR Note: Includes data from multiple sources ( ESOMAR 1 , ESOMAR 2 , ESOMAR 3 , Consultancy.org ) Year Market research industry revenue (worldwide) 2016 $71.5 Market measurement 15% User experience 12.4%

Market Research 87

Market Research Non-Profit Transform Marketing 87

Search Engine Land

JANUARY 5, 2023

At SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead generation. Lead generation automation challenges. Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. Build your funnel.

Whitepaper 94

Whitepaper eCommerce User-Generated Advertising 94

Search Engine Land

FEBRUARY 8, 2023

But would users want social networking to invade their inbox? The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile.

Search Marketers 73

Search Marketers Real Estate Retail Marketing 73

Rock Content

JULY 14, 2023

Effective advertising in today’s global culture requires great website content. It is arguably one of the most important parts of advertising on the internet. Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results.

Content Marketing 88

Content Marketing Automobile User-Generated Real Estate 88

Digital Marketer

DECEMBER 2, 2022

In this article, I summarize some of the biggest and most shocking cases of ad fraud we’ve witnessed over recent years and notably, what vital lessons marketers and advertisers can learn from them to avoid wasting their own budgets. The biggest ad fraud cases in recent years. Methbot: $5 million a day lost through fake video views.

Advertising 78

Advertising Advertisers Retail User-Generated 78

Search Engine Land

FEBRUARY 21, 2023

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results 2016: A look at what was and was not changing.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. while the other will probably greatly impact your marketing budget in 2016 and beyond. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. It will also include a form that requires users to insert their contact information in exchange for the ebook.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. Brave Search.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Search Engine Land

NOVEMBER 29, 2022

Google wants to optimize its search system to provide great content for the respective search queries depending on the user’s context and consider the most reliable sources. “A key part of our evaluation process is getting feedback from everyday users about whether our ranking systems and proposed improvements are working well.

Whitepaper 101

Whitepaper PR User-Generated Advertising 101

Duct Tape Marketing

SEPTEMBER 29, 2017

A Guide to Facebook Advertising written by Guest Post read more at Duct Tape Marketing. As users, we encounter Facebook advertising on a daily basis without much consideration of the thought, research, and effort that goes into the content in our feeds. Your Ad Type and Creative. Your Campaign Progress.

Advertising 51

Advertising Advertisers Finance Social Media Marketing 51

Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. million advertisers.

Search Marketers 92

Search Marketers Marketing Marketers User-Generated 92

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Adobe Sensei and Salesforce Einstein date from 2016. Well…is generative AI something new? Generative AI.

Whitepaper 104

Whitepaper User-Generated Food CRM 104