SmartBrief - Marketing

DECEMBER 19, 2024

In 2016, $1 billion was spent on retail media in the US, eMarketer reports. Closed-loop analytics and measurement for accurate campaign reporting, even among distinct campaigns. That figure grew to $30 billion by 2021 and nearly $55 billion by the end of 2024. Retail media networks are on pace to account for 21.8%

Retail 97

Retail Shoppers Advertisers Advertising 97

Duct Tape Marketing

JUNE 18, 2025

You've got answer boxes starting to show up about, you know, from 2010 to 2016, roll up to about 2017. mean, don't, don't listen to all the gloom and doom and look at your Google analytics and say, my traffic search your traffic's down because there's a good chance that a lot of that search traffic wasn't that meaningful.

User-Generated 79

User-Generated Real Estate SEO Place 79

Animalz blog

JULY 22, 2025

26:16) Mallory challenges the usual thinking about content analytics. Mallory Russell [00:04:04]: Yeah, and I started in 2016, so. Versus like, you know, the journalist types you probably had back in 2016 or started hiring back in 2016. We had to really understand how analytics worked. Ty Magnin [00:03:59]: 1200?

SEO 57

SEO Customer Journey Thought Leadership Place 57

Litmus

APRIL 3, 2025

Try email analytics 5 ways to code a bulletproof CTA button With over 300,000 potential email renderings , is it really surprising you cant make one-size-fits-all button styles that work everywhere? By regularly keeping CTAs within one to five words, it makes the rare moment that you do go over it stand out in a much more meaningful way.

Analytics 105

Analytics Branding Place Customer 105

Hubspot Marketing

MAY 28, 2025

In addition to other audience research tools, I highly recommend using Amazon Analytics (Brand Analytics, Search Term Report, etc.) Start promoting 2 weeks ahead , according to TikToks analytics. Editor's note: This post was originally published in February 2016 and has been updated for comprehensiveness.

eCommerce 104

eCommerce Shoppers Marketers Marketing 104

Animalz blog

JULY 8, 2025

Lane Scott Jones [00:03:21]: And this was back in 2016, but I was working with companies that were doing things like machine learning and so I even back then I was at the water cooler talking and thinking a lot about AI and well that was also the year Westworld came out. Tim Metz [00:37:05]: This is not getting any traction.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Hootsuite

FEBRUARY 14, 2025

Optimization and analytics: How to improve performance 14. If your strategy is stuck, stunted, or stalled, its probably time to take a look at your analytics. Without detailed analytics and data tracking, youre only speculating. Analyze, analyze, analyze As with everything on social media, data is your best friend.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016. Advanced Analytics Provide Attribution in an ABM Context. 92% see a higher percentage of closed deals from qualified opportunities for ABM accounts vs. non-ABM accounts. Is my ABM strategy working?

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Marketing Insider Group

OCTOBER 19, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. But what the heck do I know?

Content Marketing 168

Content Marketing Telemarketing Marketing Marketers 168

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. Here are a few brands that nailed it this year: During the 2016 Super Bowl, Gatorade created a Snapchat filter that allowed users to share a Super Bowl tradition—dumping Gatorade on the coach—with their friends.

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 2, 2015

If you’re like me, you’ve already begun planning your event roadmap for 2016. Run that analytics report ! Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. January 2016. February 2016. March 2016. April 2016. December 2015.

Thought Leadership 135

Thought Leadership Marketing Marketers CRM 135

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN? Marketing Presentations.

Thought Leadership 135

Thought Leadership Transform Marketing Automation Platform Global Marketing 135

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Data/Analytics Tools. Social Analytics.

Communications 111

Communications Analytics Education Entertainment 111

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. That wraps up our top 10 blogs for 2016. Measure the ROI of Digital Advertising Beyond Revenue Impact. The common themes? Did we miss any of your favorites?

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Neil Patel

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Hubspot Marketing

APRIL 19, 2018

What’s more, it is incredibly powerful, and is definitely something you want to have in your arsenal of analytical weapons. But trust me: as was the case with pivot tables , Microsoft Excel's VLOOKUP function is easier to use than you think. So, what does VLOOKUP do, exactly?

CRM 145

CRM Analytics Customer Product 145

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Find out how you can delve into your Stories analytics and figure out what works with a free trial of Sprout Social.

Analytics 102

Analytics Branding Place Marketing 102

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V. The Verge ).

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Sprout Social

OCTOBER 21, 2016

. — Vishal Rose (@Vishal_Rose) October 19, 2016. — David Pride (@DavidaPride) October 19, 2016. — Sarah Romero (@iHeartDates) October 19, 2016. — Kathy Kopacz MS (@kkopacz1) October 19, 2016. — Michelle (@michelletweet) October 19, 2016. FerebeeLane) October 19, 2016.

Analytics 108

Analytics Branding Customer Marketing 108

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Do what works for you.

Analytics 141

Analytics SEO Education Promotion 141

Jeff Bullas

DECEMBER 19, 2022

As standard, all plans include: Creating your course or coaching service quickly with their intuitive drag-and-drop builder Unlimited hosting Enroll an unlimited amount of students in your online school Integrate with MailChimp, Zapier, ConvertKit, Google Analytics, Segment, and more. The free version doesn’t include a custom domain.

Transform 264

Transform Education Price eBook 264

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Sprout Social

OCTOBER 14, 2016

— Fady Ramzy (@CyberZizo) October 12, 2016. — Wilde Agency (@Wilde_Agency) October 12, 2016. — Kayla Chatkiewicz (@kaychatz) October 12, 2016. That said, keep it high quality and STUDY YOUR ANALYTICS. — Katy Elle (@KatyElleBlake) October 12, 2016. SproutChat. SproutChat. SproutChat.

User-Generated 111

User-Generated Analytics Branding Management 111

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. First, it ranks videos by assigning them a score based on performance analytics data.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Sprout Social

SEPTEMBER 23, 2016

. — Erica Moss (@ericajmoss) September 21, 2016. — Erica Moss (@ericajmoss) September 21, 2016. — Katy Elle (@KatyElleBlake) September 21, 2016. — Toby Metcalf (@Toby_Metcalf) September 21, 2016. — Toby Metcalf (@Toby_Metcalf) September 21, 2016. ⏱ #sproutchat. sproutchat. sproutchat.

Management 108

Management Analytics Product 108

Sprout Social

NOVEMBER 4, 2016

If you have an established physical or online store, pull analytics to learn more about your current customers. Use Any of Our Sprout’s Analytics Tools to Learn More About Who Interacts With Your Posts. Each of our connected social media channels have social media analytics as part of your report. Use Native Twitter Analytics.

Analytics 111

Analytics Manufacturing Price Marketing Strategy 111

Sprout Social

NOVEMBER 30, 2016

Be sure to execute them one at a time so you’ll be able to better understand the analytics. After posting to this schedule for several weeks or months, you check out your Twitter analytics and find out that your posts in the afternoon are far more engaging than the ones in the morning. — Forbes (@Forbes) November 17, 2016.

Analytics 112

Analytics Promotion Branding Product 112

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

Analytics 114

Analytics Digital Marketing Event Marketing Email Marketing 114

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Google spend slowed slightly from Q3.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Adobe Experience Cloud Blog

MAY 25, 2018

Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. Enhanced Analytics. Of course, analytics are important to any marketer , and you should be using the stats and data that LinkedIn provides to make your connections, conversations, and posts work better for you.

Thought Leadership 134

Thought Leadership Analytics Advertisers Advertising 134

Sprout Social

DECEMBER 6, 2016

Here at Sprout Social, we take pride in our design and visual aesthetic, which we transcribe into our social media analytics and reporting features. According to the Sprout Social Q3 2016 Index , 57% of consumers said they’re more likely to buy from brands they follow on social. Your social presence means a lot to people.

Branding 112

Branding Manufacturing Entertainment User-Generated 112

Sprout Social

AUGUST 2, 2016

— Minute Maid US (@MinuteMaid) July 4, 2016. — Kyrie Irving (@KyrieIrving) July 24, 2016. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. — Petco (@Petco) July 24, 2016. — Levi's® (@LEVIS) June 30, 2016. pic.twitter.com/36HRmBd3gd.

Promotion 112

Promotion Food Social Media Marketing Analytics 112

Sprout Social

NOVEMBER 23, 2016

. — NASA (@NASA) May 25, 2016. — Jimmy John's (@jimmyjohns) November 11, 2016. — Samsung Mobile (@SamsungMobile) August 31, 2016. — Pop-Tarts (@PopTarts411) November 17, 2016. — BarkBox (@barkbox) November 20, 2016. — PilotPenUSA (@PilotPenUSA) November 15, 2016.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Sprout Social

JULY 27, 2016

— Mariano's (@MarianosMarket) July 22, 2016. Use hashtag analytics to know what’s trending or related to your industry. — NBC (@nbc) July 21, 2016. — DoSomething.org (@dosomething) July 11, 2016. Authentic, truly-engaged followers are what can make your Twitter account shine. avrilnyc01 Hi Avril!

User-Generated 111

User-Generated Promotion Social Media Marketing Analytics 111

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

billion industry by 2016. Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. Analytics are the cornerstone of intelligent modern marketing; they are the quantifiable metrics that CMOs and CEOs want to see. Align Content to Sales Stages.

eBook 134

eBook Whitepaper Thought Leadership Marketing 134