Neil Patel

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Hootsuite

MARCH 27, 2024

If you have limited time, a small team, or are just getting started with social advertising, boosted posts may be the best place to start. But way back in 2016, then-COO Sheryl Sandberg told investors : “over 80% of new advertisers in Q2 started with simplified products, like boosted posts.” Try it for free. See it in action.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. million users in 2016 to 150 million active monthly users in 2022. Your event doesn’t even have to take place on Discord.

Social Media Marketing 99

Social Media Marketing Analytics Place Management 99

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Get MarTech!

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Hubspot Marketing

AUGUST 21, 2023

For instance, if you found that one of your competitors employs stronger social media marketing strategies , you might add “We’ll post 3 times per week on our social media profiles” under “Promotion.” If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. If you buy media on Facebook, you know exactly what I mean.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Social Media Marketing 111

Power Digital Marketing

DECEMBER 3, 2022

What started as an app for short-form video sharing in 2016 has exploded into a worldwide social media phenomenon. Choose a fitting photo – This is the perfect place for a company logo. Step 7: Utilize TikTok Analytics. Enter: TikTok Analytics. In other words, they want users to interact with their content.

Gen Z 52

Gen Z User-Generated Social Media Marketing Thought Leadership 52

Neil Patel

MARCH 14, 2023

In today’s digital age, social media has become an integral part of our daily lives. Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Conversations don’t end on social media.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hootsuite

AUGUST 4, 2020

Never take a one-size-fits-all approach to social media marketing, especially with organic content. A good place to start is by getting familiar with social media demographics. Most platforms offer business accounts access to these insights through their analytics tools. What are they interested in?

Social Media Marketing 145

Social Media Marketing Entertainment Shipping Fashion 145

Sprout Social

NOVEMBER 15, 2016

This will help you assess your current social media use, what’s working, what’s failing and what can be improved upon. Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Kicking off more social training today!

Transform 94

Transform Entertainment User-Generated Whitepaper 94

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget?

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hootsuite

JANUARY 24, 2023

million) @justmaiko bring it over to my place. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Get Started --> Grow on TikTok faster with Hootsuite Schedule posts, learn from analytics, and respond to comments all in one place. Michael Je, @justmaiko (52.3 Dancer and TikTok influencer Michael.

Fashion 102

Fashion Entertainment Social Media Marketing Branding 102

Hootsuite

APRIL 11, 2022

Here’s everything you need to know about using retail chatbots to grow your business, have happier customers, and skyrocket your social commerce potential. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is a retail bot?

Retail 98

Retail Customer eCommerce Shipping 98

Hootsuite

JANUARY 24, 2023

million) @justmaiko bring it over to my place. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Get Started --> Grow on TikTok faster with Hootsuite Schedule posts, learn from analytics, and respond to comments all in one place. Michael Je, @justmaiko (52.3 Dancer and TikTok influencer Michael.

Fashion 83

Fashion Entertainment Social Media Marketing Branding 83

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. How B2B and B2C marketing teams execute similar yet different marketing campaigns.

Transform 40

Transform Millennials CMO B2C 40

Duct Tape Marketing

DECEMBER 22, 2016

How to Engage with Customers Using Facebook Live Video written by Guest Post read more at Duct Tape Marketing. Facebook Live is among one of the remarkable developments in the social media marketing world in 2016. As we discussed earlier, this can encourage social media audiences to take part in the event.

Customer 71

Customer Entertainment Social Media Marketing Product 71

Hootsuite

JANUARY 6, 2020

People are into it: Since the launch of live in 2016, more than two billion people have watched a Facebook Live video. These broad categories are a good place to start. For more strategic planning ideas, check out our post on how to create a social media marketing plan. For example: generating leads.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Duct Tape Marketing

FEBRUARY 2, 2017

Take Complete Charge of Your Content written by Guest Post read more at Duct Tape Marketing. In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. The year 2017 is predictable. Reach was accidental.

Transform 42

Transform User-Generated Entertainment Communications 42

Duct Tape Marketing

MAY 4, 2016

Further Reading: The Ultimate Guide to eCommerce Email Marketing. 5 email marketing best practices for 2016. Utility Marketing– This includes the creation of useful tools that stimulate traffic, sharing and brand awareness. Content Marketing 2016: Influencer, Topics and The Most Important Trends.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

SEO 111

SEO Influencer Marketing Advertising Advertisers 111

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. — High Castle (@HighCastleTV) December 17, 2016.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Consequently, many consumers believe brands should step up sponsorship deals to ensure such events take place as planned, particularly when it comes to sports fixtures. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

AUGUST 9, 2018

Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. The following degree programs can lead to a career in marketing: Marketing. Management. Psychology.

PR 122

PR Marketing Marketers Non-Profit 122

Sprout Social

APRIL 22, 2019

If you’ve ever wondered if social media marketing actually works, think about this statistic. Then you can utilize Sprout Social’s Instagram analytics tool to determine your own best days and times to post, or let Sprout ViralPost do the work for you. 80% of accounts follow a business on Instagram. Conclusion.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Sprout Social

NOVEMBER 28, 2016

According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. — Amazon Help (@AmazonHelp) September 25, 2016.

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91

Sprout Social

FEBRUARY 15, 2017

With the right social media marketing techniques, you can increase the viewership and following of your channels. Make sure you don’t just place calls to action to go to your website. These images are used in place of a specific screenshot image of your video. Monitor Your YouTube Analytics.

Analytics 70

Analytics Promotion SEO Social Media Marketing 70

Adobe Experience Cloud Blog

AUGUST 25, 2016

While some professions–such as those in medicine and engineering–require extensive education on top of experience, marketers fall into a different category. While the most common skill listed by marketers is social media marketing, SEO/SEM is the top in-demand skill by employers—a skill that doesn’t even appear on the other list.

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Sprout Social

AUGUST 17, 2016

To maximize your social media ROI , you need to research which networks are delivering the most value for your business. Your investment in social media marketing could be time, money or both. You can do the same with our Twitter Analytics Report as well. — Jeff Bullas (@jeffbullas) August 3, 2016.

Promotion 96

Promotion Social Media Marketing Analytics Branding 96

Sprout Social

NOVEMBER 23, 2016

. — NASA (@NASA) May 25, 2016. — Jimmy John's (@jimmyjohns) November 11, 2016. — Samsung Mobile (@SamsungMobile) August 31, 2016. — Pop-Tarts (@PopTarts411) November 17, 2016. If you do stick to static media, sometimes a well-timed meme can help your content resonate with viewers.

Energy 109

Energy Entertainment Branding Social Media Marketing 109

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. Find Your Core Engagement Metrics.

User-Generated 109

User-Generated Promotion Communications Management 109

Sprout Social

APRIL 25, 2017

Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. One of the best places to create content to share is your blog. Here are a few places to look: BuzzSumo.

Transform 111

Transform User-Generated Social Media Marketing Place 111

Marketing Insider Group

SEPTEMBER 14, 2020

Strategy Analytics ). Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. 93% of marketers perceive interactive content as effective, according to Go Gulf. And roughly 88% of marketers will make 10-30% of their content interactive this year. (

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. Source: 2016 Content Marketing Institute.

User-Generated 128

User-Generated Inbound Marketing Whitepaper Email Marketing 128

Sprout Social

MARCH 7, 2017

The tools you use will be different depending on your needs, but here’s a place to get started. Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. Check out our list of 10 Twitter tools that you’ll actually use: 1.

Social Media Marketing 93

Social Media Marketing Place Management Analytics 93

Sprout Social

FEBRUARY 8, 2017

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask.

Real Estate 110

Real Estate Social Media Marketing Energy Analytics 110