Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Market measurement 15% User experience 12.4% New product/service development 9.3% billion) and China ($2.88 billion China $2.88

Market Research 86

Market Research Non-Profit Transform Marketing 86

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. Google adds Black-owned business label to product results 2021: The label read “identifies as Black-owned” and showed in the product listing results within Google Shopping.

Search Marketers 94

Search Marketers User-Generated Non-Profit Marketing 94

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. Google Creates Smart Sitemap Generator Tool.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 28 on the Inside Adwords blog.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2016: Gary Illyes from Google said the weekend fluctuations were “core algorithm” and “not Penguin.”. URL changes are not so simple for Google Search. Yoast SEO launches on Shopify. TripAdvisor for hotels).

Search Marketers 109

Search Marketers Marketing Marketers SEO 109

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update.

Search Marketers 114

Search Marketers Health Law Marketing 114

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

Video Marketing 129

Video Marketing Branding User-Generated Millennials 129

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Since 2016, the number of businesses using video content for marketing has increased by 41%. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Google Would Like You To Buy Products Using Voice Search 2016: Conversational search would allow users to buy or locate products by just talking to their devices.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Featured snippets count as one of the ten web page listings we show. of organic search.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. What is a pop-up form?

Real Estate 145

Real Estate User-Generated Marketing Marketers 145

Hubspot Marketing

NOVEMBER 16, 2022

This means that you can then directly attribute social posts to user actions on your website. Measuring the impact of your Instagram campaigns on lead generation becomes easy. What Users Say. It's a time saver … and their analytics pages make reporting data extremely easy,” Marielle J. What Users Say. “It

User-Generated 123

User-Generated Price Analytics Marketing 123

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Content recommendations and product recommendations have been powered by AI for years. Generative AI.

Whitepaper 103

Whitepaper User-Generated Food CRM 103

Hootsuite

MARCH 27, 2024

Boosted posts are the easiest and most user-friendly way to start advertising on social platforms. And there’s one more con that iPhone users should be aware of. As of February 2024, iPhone users have to pay a 30% service fee on boosted ads created within the Instagram and Facebook iOS apps. When should you use social ads?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. What this tells me is that video production quality will be a focus.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Goal 4: Boosting user engagement. How many users are interacting with your content daily/weekly/monthly.

Social Media Marketing 93

Social Media Marketing PR User-Generated Marketing 93

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Showcase your product in action.

Branding 87

Branding Marketing Marketers Influencer Marketing 87

Hubspot Marketing

JULY 14, 2022

Many companies use social media to connect with their customers, provide support, advertise new products and features, and promote special offers. The tweet uses humor to gain users’ attention and includes a timely promotion to appeal to Twitter users who haven’t bought a gift for Mother’s Day. Image Source. email or ads).

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Neil Patel

FEBRUARY 1, 2021

Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? At least half of all Instagram users use the platform every day.

User-Generated 143

User-Generated Influencer Marketing Shipping Product 143

Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. How Big Will Google’s Mobile-Friendly Update Be? Are All Leads Created Equal?

Search Marketers 94

Search Marketers Marketing Marketers User-Generated 94

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.”

Search Marketers 86

Search Marketers SEO User-Generated Marketing 86

Sprout Social

DECEMBER 6, 2016

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. Here at Sprout Social, we take pride in our design and visual aesthetic, which we transcribe into our social media analytics and reporting features. A photo posted by Airbnb (@airbnb) on Oct 11, 2016 at 11:01pm PDT.

Branding 110

Branding Manufacturing Entertainment User-Generated 110

Search Engine Land

DECEMBER 26, 2022

attorney general Karl Racine. But Google users concerned about privacy and security may be happy to know that Google updated their My Ad Center features to allow for more control. that Google and Apple remove it from their app stores for breaching user data. Google Analytics 4 Landing Page report. Hot topics.

Advertising 102

Advertising Advertisers Shoppers Analytics 102

Rock Content

SEPTEMBER 23, 2020

The impact of data and analytics in this process. This analytical work was naturally directed to customer’s behavior and habits. Brands can take great advantage of personalized marketing to develop accurate strategies, engage more, and, consequently, generate sales. What are the benefits of this strategy?

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketing 72

Sprout Social

JANUARY 6, 2021

Mint Mobile, a low-cost wireless carrier, was founded back in 2016. Generate demand with tutorials and other types of how-to videos. Once consumers have reached the consideration stage, they may know about your brand and what you offer, but it’s your job to generate demand for your products and services.

Video Marketing 129

Video Marketing Education Marketing Marketers 129

Hootsuite

APRIL 20, 2020

Ever since Instagram ended the reverse-chronological feed back in 2016, every individual person’s feed on the platform has been organized according to the algorithm’s rules. Accordingly, the algorithm bumps up posts from accounts that a user already interacts with. Keep a close eye on your analytics.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145

Hubspot Marketing

JULY 29, 2022

Your list likely has disengaged users, spam addresses, and duplicate emails that threaten the integrity of your data. Here are the top features to look for in marketing automation software: User-friendly, intuitive interface. Advanced analytics and reporting. 2016 and has been updated for comprehensiveness. Integrations.

CRM 98

CRM Marketing Marketers User-Generated 98

Hubspot Marketing

AUGUST 2, 2022

Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts. You may find that your target users are most active and engaged at different times. Engage with users through follows, likes, and comments. I mean, come on.

User-Generated 145

User-Generated Promotion Education Real Estate 145

Hubspot Marketing

MAY 6, 2022

Consider a manufacturing company buying a new piece of production line equipment that costs $10,000 but brings in $20,000 worth of revenue each year. Some products have too low of an average sales price for the economics to work. Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Sprout Social

OCTOBER 14, 2016

— Fady Ramzy (@CyberZizo) October 12, 2016. — Wilde Agency (@Wilde_Agency) October 12, 2016. — Kayla Chatkiewicz (@kaychatz) October 12, 2016. That said, keep it high quality and STUDY YOUR ANALYTICS. — Katy Elle (@KatyElleBlake) October 12, 2016. SproutChat. SproutChat. SproutChat.

User-Generated 90

User-Generated Analytics Branding Management 90

Search Engine Land

SEPTEMBER 26, 2023

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. Google’s advice was straightforward yet frustrating for many – there’s no “fix,” just continue building great content and improving user experience.

SEO 127

SEO Transform User-Generated Health 127

Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. Simply put, SaaS uses cloud technology to allow users to access the software remotely from any device connected to the internet. Instead, applications are web-based, and users can access these applications wherever they are.

Marketing Strategy 107

Marketing Strategy Whitepaper Content Marketing Customer loyalty 107

Neil Patel

MAY 4, 2021

They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Facebook is by far the most popular, with 61% market share in 2016.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users. billion monthly active users. Then a data breach happened.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. Outmarket your competition by generating more of your cheapest and best converting traffic, luvly brand traffic. Attract that user back.

Retail 69

Retail Marketing Mix User-Generated PR 69

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic.

Manufacturing 81

Manufacturing Millennials User-Generated Analytics 81