Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 110

Gen Z Branding Millennials Transform 110

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 87

Branding Marketing Marketers Influencer Marketing 87

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. Bookmark this list as a reference guide for your 2016 plans.

Influencer Marketing 76

Influencer Marketing Marketing Marketers Marketing Strategy 76

Hubspot Marketing

JUNE 13, 2023

So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. What is Ozempic and how did it get so popular?

Health 114

Health Marketing Marketers Promotion 114

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Top 3 Best Twitter Alternatives.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Why should you follow her?

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. Bookmark this list as a reference guide for your 2016 plans.

Influencer Marketing 40

Influencer Marketing Marketing Marketers Marketing Strategy 40

Contently B2C

JULY 25, 2016

Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only 4 percent of luxury sales. The results were impressive. The importance of optimization.

Branding 52

Branding Content Marketing Key Performance Indicator Fashion 52

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Stay Authentic and On-Brand.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

The CMO Survey

JUNE 16, 2020

Marketing objectives remain modest : When asked what objectives they are focused on during the pandemic, the #1 and #2 responses from marketers are “building brand value that connects with customers” and “retaining current customers.” Marketing leadership promoted : 62.3% Social media shines brigh t: 84.2%

CMO 130

CMO Transform Customer Acquisition B2C 130

Neil Patel

SEPTEMBER 14, 2021

However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. Many also partner with brands to promote products and services. In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers. VTubers are taking video marketing to new levels.

Influencer Marketing 106

Influencer Marketing Fashion Promotion Energy 106

Adobe Experience Cloud Blog

JANUARY 6, 2017

hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. But since being founded in 2016, it has grown to more than one billion monthly active users. We’ve created a guide to Twitch marketing for you.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Of the top brands using Instagram, 60% use the same filter for all content. Don’t believe us? billion users.

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Hubspot Marketing

MAY 6, 2022

“As marketing leaders evaluate their budgets and organize their plans for the year ahead,” she says, “a bit of context and clarity can lend helpful structure.”. Consider that 76% of companies plan to boost spending across areas such as branded influencer content, ads in social media stories and ads in social media feeds.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

AUGUST 2, 2022

We scoured the world wide web for research and the most recent study is from way back in 2016… an eternity in Social Media Years. But it’s all we have to work with, so it makes the best starting point we have: In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Organic and promoted tweets length: 71 – 100 characters.

Entertainment 139

Entertainment Promotion Advertising Advertisers 139

Exposure Ninja

MAY 13, 2022

With the growth of online marketing, the savviest of these PRs have shifted their focus online to Digital PR. In 2016, the Independent was the first UK newspaper to abandon print and embrace a digital-only future. Instead of targeting only print publications, digital PR focuses on online publications and increasing brand awareness.

PR 105

PR SEO Affiliate Marketing Analytics 105

Hubspot Marketing

MAY 29, 2017

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. Takeovers usually take place between influencer and brand Instagram accounts within the same industries or geographic locations.

Logistics 131

Logistics Promotion Energy Branding 131

Sprout Social

DECEMBER 19, 2019

Not only that, but the platform has also allowed for landscape video content , making it even easier to share existing video content your brand has already created. So what does this mean for your brand? Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019.

User-Generated 92

User-Generated Influencer Marketing Promotion Branding 92

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. Affiliate marketers are influencers that weave a company’s products and services into authentic conversations that are already happening online. 1 The same goes for affiliates.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. People writing about your brand or products are likely to reference owned media in their own coverage.

PR 136

PR Communications Inbound Marketing Management 136

Marketing Insider Group

OCTOBER 1, 2019

In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Smart marketers use psychology in a strategic way to both attract and engage consumers. times more likely to trust the brand, and 7.1 Quick Takeaways.

Real Estate 94

Real Estate Shoppers Marketing Marketers 94

Power Digital Marketing

JANUARY 19, 2023

But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget? Let’s unpack the TikTok vs. Instagram debate so that brands can use their resources wisely. billion to TikTok’s 1 billion, to be precise.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Contently B2C

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. Batali is all over social media.

Energy 59

Energy Retail Traditional Marketing Branding 59

Hootsuite

APRIL 20, 2020

But in times of uncertainty, attentions are frayed and brands have to work just as hard. businesses are marketing on Instagram in 2020, and 90% of accounts follow a business —to keep you on your toes. What moves can brands make that have an outsized effect on what people see at the top of their feed? It’s unique to your brand.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

B2C 85

B2C Content Marketing Food Transform 85

Sprout Social

APRIL 26, 2018

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” So it’s no wonder why Instagram is nudging brands to switch. We highly recommend sticking to a business profile if you’re a brand, however.

Analytics 109

Analytics Branding Influencer Marketing Promotion 109

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Most local brands apply this trick and it works. Promoted Tweets.

User-Generated 61

User-Generated Transform Promotion Advertising 61

Hootsuite

AUGUST 27, 2019

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. It doesn’t matter if your brand is big or small. Want a great way to humanize your brand? Ask your users a question.

Thought Leadership 111

Thought Leadership Finance Food User-Generated 111

Neil Patel

DECEMBER 16, 2020

Your group should provide valuable tips for small business owners, like how their brand can make them stand out. It’s important to have a specific target market in mind for your Facebook group. This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group.

Promotion 145

Promotion User-Generated Management Advertising 145

Content Marketing Institute

MAY 11, 2018

Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Choose the right influencers to meet that goal. Set a clear goal.

Influencer Marketing 100

Influencer Marketing Branding Whitepaper Thought Leadership 100

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. Why Social Proof is Important for Digital Marketing. Businesses are averaging $6.50

Influencer Marketing 109

Influencer Marketing Shoppers Non-Profit Food 109

Hootsuite

SEPTEMBER 24, 2019

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account. Make sales?

Non-Profit 112

Non-Profit Marketing Marketers Entertainment 112

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Duct Tape Marketing

MAY 4, 2016

Enhance your brand’s identity with color options and logo/photo uploads. TrendKite – Easily measure the impact of news on your brand with custom dashboards. Vista Print – The leading online printing and promotional products provider. More E-Commerce Brands Are Turning to Television Ads. Six SEO Rules for 2016.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52