Litmus

JANUARY 4, 2019

It means everyone in the process knows what they’re working to—so marketers know the timeline they’re working to and copywriters know how much to write. This means an increased emphasis on building engagement through compelling copywriting and easing voice navigation through clean, semantic markup hierarchies on the email development end.”.

Copywriting 110

Copywriting Whitepaper Gen Z Email Marketing 110

Hubspot Marketing

JULY 27, 2018

Business Casual Copywriting could be easily turned into its own aesthetic, with its own voice and tone, and its own identity. If my business name was just ‘Joel Klettke Copywriting’ — well, I'm the be-all-end-all of that business. Business Casual Copywriting , Alberta. My own name would've left me with less leverage.

Copywriting 144

Copywriting Price Non-Profit Management 144

Hootsuite

MARCH 27, 2024

You don’t need any extra design, copywriting, or strategy skills beyond what you used to create the organic content for a boosted post, vs ad tools that work best with additional expertise. But way back in 2016, then-COO Sheryl Sandberg told investors : “over 80% of new advertisers in Q2 started with simplified products, like boosted posts.”

Advertising 131

Advertising Advertisers Thought Leadership User-Generated 131

Hootsuite

MAY 13, 2021

My phone is on DND 24/7 since 2016. Just because they can handle the work of an audience analyst, graphic designer, copywriter, and conflict resolution specialist in a single tweet doesn’t mean they should. “So set those expectations with your supervisor, with your teams, and also with your audience. Zero notifications. Ask for help.

Health 145

Health Energy Marketers Marketing 145

Hootsuite

OCTOBER 3, 2019

— Merriam-Webster (@MerriamWebster) August 6, 2016. We hear it all the time for copywriting and marketing. Hmmmm… so will you all meet twice a week? Or every two weeks? Biweekly: Twice a week Biweekly: Every two weeks. Sorry about that. To be clear then… “We’ll meet twice a week…” or, “We’ll meet every two weeks…”.

Transform 111

Transform Entertainment Copywriting Food 111

Orbit Media Studios

MARCH 23, 2022

It is affected by copywriting and on-page SEO. Here is a video of Paul Haahr, a Ranking Engineer at Google, explaining the approach (and its challenges) at SMX way back in 2016. SEO copywriters like to add a lot of text, but if that text is dense, blocky paragraphs, they may be improving relevance while hurting user signals.

SEO 108

SEO Copywriting Analytics PR 108

Neil Patel

MARCH 14, 2023

Remember the Fundamentals of Good Copywriting When it comes to crafting engaging social media content, it’s not only about the quality of the visuals, but also about the message you share along with them. Here are some of the best social media copywriting practices that will help you craft a successful post on social media.

Gen Z 103

Gen Z Copywriting Analytics User-Generated 103

Litmus

MAY 24, 2019

Paired with the simple but bold typography and copywriting, it makes for a unique and captivating email campaign. A great overview of some of these techniques can be found in Kristian Robinson’s excellent talk, Background Images: Design, Build, and Progressive Enhancement, from Litmus Live 2016, which you can watch below. Email Client.

Copywriting 106

Copywriting User-Generated Promotion Email Marketing 106

Rock Content

MAY 10, 2024

By 2016, Instagram had joined the party with its product-tagging feature, and the rest is history. WriterAccess fully vets all its copywriters and creators before onboarding them into the talent pool, so you can rest assured that you’re connecting with the very best.

Shoppers 97

Shoppers Gen Z Digital Marketing User-Generated 97

Chief Martec

FEBRUARY 14, 2023

My parents had run a small ad agency, with my dad as an exacting copywriter. A copywriter weaves words, but a coder can weave worlds. One of my more passionate posts was a 2016 letter to the editor of AdAge rebutting that “martech is so boring.”) Of course, this was total baloney. ”) 4. Ride the waves.

Law 99

Law Copywriting Shipping Management 99

SocialPilot

FEBRUARY 9, 2024

1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Dela is a renowned thought leader in email marketing and posts around email development strategy, email marketing optimization, copywriting, subject lines, and new marketing trends and happenings. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

AUGUST 8, 2019

My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. A copy of John Jantsch’s presentation at the 2016 Social Media Marketing World conference in San Diego, CA. For example, if I needed a copywriter, there are recommended providers for that.

Marketers 66

Marketers Marketing Price SEO 66

Sprout Social

MARCH 13, 2017

So a good testimonial can be more helpful than the most clever copywriting you can come up with. Influencer marketing was huge in 2016 and is expected to continue on that same path in the future. One study showed 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising.

Influencer Marketing 111

Influencer Marketing Shoppers Non-Profit Food 111

Bannerflow

OCTOBER 2, 2018

A recent report by IAB showed that 35% of the advertisers surveyed are moving programmatic in-house – up from just 17% in 2016. But they should be comfortable with copywriting, video, podcasts and social to engage consumers throughout each stage of the sales funnel. But the move in-house hasn’t been without its issues.

CMO 65

CMO Marketers Marketing Copywriting 65

Animalz blog

MARCH 13, 2025

This is like circa 2016, so like a very different podcast ecosystem, but there were still like, people were then, were like, oh man, we’re saturated with podcasts. Maybe read a couple Seth Godin things in passing, but like really had no exposure to the marketing or business world. Like I would listen to podcasts.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Neil Patel

DECEMBER 16, 2020

In the popular writing group, The Copywriter Club , the group admins have set Tuesdays as a promotional day and called it “Tuesdaytacular.”. Facebook introduced live videos back in 2016, and it’s taken off extremely well since then. These are posts you make on the same day of the week about a certain topic.

Promotion 145

Promotion User-Generated Management Advertising 145

Moz

JUNE 29, 2020

This was back in 2016. With our help, the client were building out more informational content related to their products, with us helping brief their internal copywriters. The examples here show what happens when you get it right — but it does take time, and the reality is that it may never happen for some businesses. Where it started.

PR 79

PR SEO Traditional Marketing Copywriting 79

Moz

JUNE 29, 2020

This was back in 2016. With our help, the client were building out more informational content related to their products, with us helping brief their internal copywriters. The examples here show what happens when you get it right — but it does take time, and the reality is that it may never happen for some businesses. Where it started.

PR 67

PR SEO Traditional Marketing Copywriting 67

Rock Content

NOVEMBER 17, 2020

And this is only possible thanks to our committed team: We can’t forget to mention our international network of copywriters, proofreaders, translators, and designers. In May 2016, blog posts became more frequent and of higher quality, thanks to the arrival of Valentina Giraldo , my great mentor in this universe.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93

Neil Patel

MARCH 9, 2023

In the popular writing group, The Copywriter Club , the group admins have set Tuesdays as a promotional day and called it “Tuesdaytacular.” Grow Your Facebook Group Engagement with Live Video Facebook introduced live videos back in 2016, and it’s taken off extremely well since then.

Promotion 119

Promotion User-Generated Advertising Advertisers 119

Duct Tape Marketing

JANUARY 14, 2016

Just about every business has a social presence in 2016, but not everyone is using the right strategy to properly engage the millennial market. If you can successfully tap into that, you can build your word of mouth very widely, and very quickly. Be Socially Connected.

Millennials 52

Millennials Entertainment Marketers User-Generated 52

Markinblog

OCTOBER 15, 2021

This model can be used by: Copywriters focusing on promotional takes that encourage readers to take immediate action. ” Occasional Paper, San Diego State University (2016). This model is universal. You can apply it to different businesses, including service-based ventures, in various industries.

Advertising 52

Advertising Advertisers Customer Journey Direct Mail 52

Duct Tape Marketing

APRIL 26, 2023

Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. 08:57] One of the copywriter’s key tools is vulnerability. It's like a copywriter wrote this thing, I don't know, John Jantsch (01:38): Her book.

Copywriting 82

Copywriting CRM Place SEO 82

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.

Entertainment 110

Entertainment Copywriting Advertising Advertisers 110

Hootsuite

FEBRUARY 24, 2021

Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. TikTok launched in North America in September 2016. The professional network was acquired by Microsoft in 2016 in an “ all-cash transaction valued at $26.2 Instagram: October 6, 2010. and Walmart Inc.,

Health 145

Health Social Media Marketing Marketers Marketing 145

Duct Tape Marketing

MAY 28, 2019

John Jantsch: So, I’m going to ask you a few questions about copywriting that are things that I actually hear all the time, because they’re just sort of generic problems, challenges, when it comes to marketing. You mean my writing retreat in Italy, which I held for the first time in the end of May, beginning of June, 2016.

Copywriting 69

Copywriting Place Food Product 69

Neil Patel

JANUARY 20, 2021

AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016. This includes split testing your copywriting and visual elements to find the highest performing combinations. And yes, the sophistication of the audience targeting options is every marketer’s dream.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Bannerflow

SEPTEMBER 20, 2018

site but stock issues and their position as a middle-of-the-road fashion brand failed to appeal to Chinese consumers ; ultimately leading it to pull out of China in 2016. . By all means, give your designers and copywriters a headstart with this short guide to East-Asian advertising. ASOS launched its own.cn

Retail 58

Retail Fashion Advertising Advertisers 58

Hubspot Marketing

NOVEMBER 29, 2024

Sometimes, an author sends a piece in before it's ready to be edited," said Corey Wainwright, HubSpot's Website CRO strategist & copywriter at HubSpot. Editor's Note: This post was originally published in April 2016 and has been updated for comprehensiveness. With this list at your disposal, you'll be better in no time.

Copywriting 106

Copywriting Place SEO Product 106

Hubspot Marketing

AUGUST 20, 2024

This useful feature helps creatives like copywriters, marketers, and designers showcase their work. Editor's note: This post was originally published in June 2016 and has been updated for comprehensiveness. Attach relevant media to your experiences.

Whitepaper 109

Whitepaper Copywriting Management Place 109