Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Measure the ROI of Digital Advertising Beyond Revenue Impact. But even with the right tools, marketers still need to have a sound strategy in place.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Jeffbullas ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. In 2017 there were 13 updates and in 2016 there were 11.

Digital Marketing 112

Digital Marketing Marketing Marketers User-Generated 112

Sprout Social

JUNE 3, 2016

This week at #SproutChat , Nick Westergaard , Chief Brand Strategist at Brand Driven Digital and author of Get Scrappy , joined us to share his knowledge and insight on implementing a smarter, scrappier digital marketing strategy. — Nick Westergaard (@NickWestergaard) June 1, 2016. itsCaitlinP) June 1, 2016.

Digital Marketing 63

Digital Marketing Marketing Marketers Place 63

Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free. 3) Utilizing Digital Creative to Foster Communities, Not Just Consumers, featuring Mashable.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

The CMO Survey

JUNE 16, 2020

Customer prioritize digital experiences : Marketers report increased openness among customers to new digital offerings introduced during the pandemic (85%), increased value placed on digital experiences (84%), and greater acknowledgements of companies’ attempts to “do good” (79%). reporting gains and 28.4%

CMO 130

CMO Transform Customer Acquisition B2C 130

Adobe Experience Cloud Blog

AUGUST 18, 2015

Right now, many marketers (you?) may already start looking towards the future by brainstorming ideas to execute in 2016. Back in 2014, cross-channel strategy became all the rage for marketers to reach more customers and leads in engaging and relevant ways. Even marketing campaign flops can be sources of great inspiration.

Thought Leadership 134

Thought Leadership Marketing Marketers Law 134

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Case #3: Give before you get.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Neil Patel

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. The “blocks” are pieces of digital information or records, and the “chains” are public databases housing the information. How Could Blockchain Change the Marketing Industry for Data Security?

New Technology 139

New Technology User-Generated Marketing Marketers 139

Neil Patel

SEPTEMBER 27, 2021

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. It doesn’t matter if you are a one-man show or part of a bigger digital marketing team, a unique approach sets you apart from the crowd. It is also a place to generate business. Every section tells a story.

Marketing 145

Marketing Marketers Social Media Marketing Digital Marketing 145

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Neil Patel

AUGUST 19, 2021

It’s one of the best places to connect with your potential clients and land work. Eighty percent of B2B marketers say LinkedIn is the best place to find leads. In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. Marketing for Accountants: Conclusion.

SEO 145

SEO Marketing Marketers Whitepaper 145

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Adobe Experience Cloud Blog

MARCH 30, 2016

In other words, marketing organizations have to be nimble enough to allow for a panoply of customer experiences—sort of like those “make your own ending” storybooks where every choice reveals a new plotline, which is essentially what each buyer experiences with your brand. Why You Need to Spend Even More on Digital Marketing.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. As I mentioned, Quora released its advertising platform in April 2016, but it’s still in Beta. Getting Started With Ads. Why bother asking for access?

Thought Leadership 133

Thought Leadership Advertisers Advertising Marketing Mix 133

The CMO Survey

JUNE 18, 2020

Covid-19 has accelerated the adoption of digital tools among companies and customers. Marketers believe this strategy has paid off with the contributions of social media to company performance rising for the first time in CMO Survey history—up 24% since February.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Adobe Experience Cloud Blog

MAY 1, 2017

Most advertisers place 10 or even 20 keywords in each ad group. Instead, place each of your keywords within their own ad group. Google added a new advert extension towards the end of 2016 that allows searchers to text advertisers from their adverts. When Audi implemented this tactic, it saw a 102% uplift in conversions.

Thought Leadership 134

Thought Leadership User-Generated Advertisers Advertising 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. In 2016, they were focused on high-volume, low-cost leads. Isn’t this digital marketing heresy?

Social Media Marketing 129

Social Media Marketing B2C Whitepaper Marketing 129

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

JULY 20, 2017

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. Distractions like these, or others like competing calls-to-action, offer visitors too many choices of places to click.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Adobe Experience Cloud Blog

AUGUST 3, 2018

Back in 2016 , we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. How you define that is up to you—time on page or views/downloads can be good places to start.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Neil Patel , Co-founder of Crazy Egg, Hello Bar, and KISSmetrics, is at the forefront of digital marketing, growth hacking, and conversion optimization. Julie Fleischer led content marketing strategy at Kraft Foods Group as Senior Director of Data, Content, and Media. Anna Hill is the CMO at the Walt Disney Company UK.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? I think it’s fair to say there’s a trend here.

CRM 114

CRM Health Customer Journey Performance Marketing 114

Adobe Experience Cloud Blog

FEBRUARY 23, 2018

The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on May 25, 2018. Prior to that date, the law of privacy in the E.U. has been governed by Member State laws passed under the E.U.

Law 134

Law Thought Leadership Place Management 134

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. If your newsletter is part of your digital marketing strategy, you should provide a way for your fans to sign up from your Page. Audit your current Facebook Page. Newsletter Signups.

Real Estate 102

Real Estate Marketing Marketers Advertisers 102

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. 2016: In addition to recent searches, Google inserted a “What’s Hot” and “Nearby” option in the pull-down menu. 2016: 6 Big Mistakes That SEO Rookies Make by John Lincoln. 2016: Automate Your Way To SEM Success by David Fothergill.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

DECEMBER 18, 2023

YouTube and the influence of video content You’ve likely heard that YouTube is a great place for product-based businesses. It’s not just a place to flaunt your resume anymore. With 950 million members worldwide, LinkedIn has become an essential tool for B2B marketers. But why exactly? One reason is its sheer reach.

User-Generated 119

User-Generated Social Media Marketing Food Entertainment 119

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Similar bans have taken place in a variety of other countries. Do you want to continue to be updated with Marketing best practices? See you there!

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Sprout Social

MARCH 7, 2017

Recognizing this enormous opportunity and the need to effectively quantify customer service efforts, Sprout worked closely with Twitter in 2016 to integrate Twitter Customer Feedback and provide early access to a select group of Sprout customers. Clare Rogerson Digital Marketing Manager @lpl_airport.

Customer 77

Customer Digital Marketing Promotion Communications 77

Sprout Social

NOVEMBER 8, 2016

Facebook purposefully places users’ most sought-after content at the top of their feeds. Jeff Bullas , a social media and digital marketing expert, showcased some of the most optimal post lengths for businesses on Facebook. 40-character Facebook posts receive 86% more engagement over others.

User-Generated 112

User-Generated Social Media Marketing Communications Advertising 112

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

What once seemed like a pie-in-the-sky idea is now possible in a fully automated fashion at scale thanks to new marketing technology. As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience. From marketing to sales.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Hubspot Marketing

JULY 7, 2022

When people first start doing email marketing , they often assume they need an email newsletter. It'll have everything our customers care about, all in one place," they rationalize. Essential to any marketer, Moz Top 10 links to key marketing content with actionable insights. Click here to see the entire email. ].

Promotion 145

Promotion Email Marketing Place Product 145

Neil Patel

SEPTEMBER 20, 2020

Digital Marketing Agency – Best for Worldwide Local Search. DMA is an award winning international marketing agency offering full-service marketing and advertising support for growing local businesses. If you’re looking for a skilled generalist, DMA is a great place to start. reviews online.

SEO 145

SEO User-Generated Advertising Advertisers 145

Adobe Experience Cloud Blog

AUGUST 25, 2016

While some professions–such as those in medicine and engineering–require extensive education on top of experience, marketers fall into a different category. Again, MOOCs also offer lectures and courses on creative skills like content marketing and branding. They don’t necessarily need to have multiple degrees to stand out.

Content Marketing 98

Content Marketing Thought Leadership Education Marketing 98