Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. Then in 2016, I spoke at my first Litmus Live and it was intoxicating for me.

Email Marketing 97

Email Marketing Fashion Marketers Marketing 97

Zumvu

JULY 13, 2016

Different businesses have diverse email marketing needs. Here is a review of some popular Email Marketing Software that you can choose from.

Email Marketing 52

Email Marketing Marketers Marketing 52

Traackr

AUGUST 29, 2017

Insights from Content Marketing World cover why marketing is so impatient, how to use inside jokes in email marketing, and why great marketers break the rules.

Email Marketing 95

Email Marketing Content Marketing Marketers Marketing 95

Jeff Bullas

DECEMBER 19, 2022

With Kajabi you can: Build well designed course websites Create a blog Build sales funnels Set up and start your email marketing. Amazon changed the book market forever with the launch of the Kindle. It is much more than a course builder and the pricing reflects that. 2 Teachable.

Transform 264

Transform Education Price eBook 264

Litmus

AUGUST 19, 2021

The Email Marketing Checklist guides you through the steps of creating great emails—and gives you tips for avoiding common email mistakes. Get your email delivered. Avoid costly email mistakes. Originally published on May 20, 2016, by Lauren Smith. It covers how to: Define your goals and audience.

Email Marketing 124

Email Marketing Branding Marketers Marketing 124

Adobe Experience Cloud Blog

OCTOBER 1, 2015

Author: Jeanette Bordy Creating a good email is like baking a cake. But like baking, email marketing is an art and a science and so finding the perfect email is maybe more rare than finding that piece of cake that is so decadent and delicious that you’re willing to throw your diet right out the window.

eBook 134

eBook Thought Leadership Email Marketing Communications 134

Marketing Insider Group

FEBRUARY 16, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has.

CRM 109

CRM Email Marketing Marketers Marketing 109

Hubspot Marketing

MAY 5, 2025

Email I first spoke to Yuval Ackerman when I interviewed her for my article on the anatomy of the perfect sales email. I loved her approach to ethical emails. Source Top tip: If you want to learn more about email marketing, HubSpot has a free email course. This course comes with a certificate, too.

Finance 86

Finance Analytics Transform Communications 86

Litmus

AUGUST 24, 2021

Thanks to Litmus Community member Ryan Field who mentioned this technique in 2016 and called it a “super old” preview text hack. Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. It really is that easy. Growing in popularity.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Adobe Experience Cloud Blog

JULY 6, 2012

In fact, the Radicati Group estimates that by 2016 over 730 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go.

Whitepaper 125

Whitepaper Email Marketing Communications Customer 125

Litmus

JUNE 23, 2023

Our email marketing specialist, Carin Slater , recommends using all 5 HTML entities so “then you’re covering all your bases, and offering the best experience for your subscribers when it’s supported”. While that may be true, hardly anyone was using it. Nearly 35% of respondents from our LinkedIn poll still don’t know about it.

Real Estate 144

Real Estate Email Marketing Branding Place 144

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Email Marketing Lead Generation Strategies. In a world of posts, likes, and shares, email doesn’t look sexy, but it is as relevant today as it was years ago.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Martech

MARCH 4, 2024

Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources. Better email marketing practices will result in an improved user experience and more effective email strategies.

Email Marketing 127

Email Marketing SEO Promotion Price 127

Sprout Social

OCTOBER 13, 2016

A photo posted by Litmus (@litmusapp) on Jun 3, 2016 at 2:13pm PDT. — Litmus (@litmusapp) October 3, 2016. I'm Erin (@ultra_k), and I'm the Email Marketing Manager here at Litmus—which means I create emails about email for other #emailgeeks. Cheers, Justine. joon82 Woohoo! Hey y'all!

Management 106

Management Email Marketing Customer Product 106

Litmus

JULY 13, 2021

While there can be lots of grey area around bounces from a technical standpoint, here’s the basics you need to know when it comes to adjusting your email marketing efforts. Healthy email list. Subscribers fuel your overall email program success. Originally published on October 20, 2016, by Kayla Voigt. Healthy ROI.

Email Marketing 115

Email Marketing Management Place Marketers 115

Litmus

MARCH 26, 2021

The best support for video in email is on iOS, Apple Mail, Samsung Mail, and Thunderbird. We tested it in Outlook for Mac with varying results: In the desktop Outlook 2016 for Mac email client, the video appeared with the controls, but did not play the video unless you right-clicked and chose play.

Email Marketing 71

Email Marketing Marketers Marketing Place 71

Sprout Social

OCTOBER 19, 2016

— Save Your Sole (@saveyoursole) October 11, 2016. Build Your Email List. You can capture the email addresses of all your entrants and add them to your email marketing tool. A social media contest is hands-down one of the fastest ways to grow your email list. #win #giveaway pic.twitter.com/Y99BscH4TW.

User-Generated 111

User-Generated Promotion Price Management 111

Litmus

JULY 1, 2021

People can’t engage the way you want them to with a broken email. Outlook has been a plague of email marketers for a long time, but does it have to be? These use Word as the rendering engine, which made sense at a time when email was like writing letters. Outlook 2016, Outlook 2019, and Office 365 desktop = mso 16.

Email Marketing 137

Email Marketing Branding Marketers Marketing 137

Martech

AUGUST 29, 2023

followers) Blog: CharlesFarina.com Julius Fedorovicius Julius launched his popular blog, Analytics Mania, in 2016, based on his years of experience with GA. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.” Business email address Subscribe Processing. LinkedIn: KristaSeiden (12.8K

Analytics 112

Analytics Digital Marketing Event Marketing Email Marketing 112

Litmus

JANUARY 21, 2021

Instead of having to rewrite an entire email from scratch for every send, you can simply add copy, images, and links to an existing template before testing and sending it to your subscribers. Templates are one of the key tools used by successful email marketing teams to stay agile and scale their marketing efforts.

Retail 102

Retail Email Marketing Branding Marketers 102

Martech

NOVEMBER 3, 2022

What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention than it deserves. Overview: 5 insights from brand unsubscribe journeys.

Law 106

Law Direct Mail Email Marketing eCommerce 106

Litmus

JUNE 14, 2024

It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. We know that email workflows can get complex pretty quickly.

Millennials 100

Millennials Copywriting Email Marketing New Technology 100

Litmus

MARCH 1, 2016

The past year has brought many changes to the world of email marketing. Whether it was the replacement of Outlook.com with Office 365, the introduction of the Apple Watch, or a continuous increase in mobile opens, email client market share stats have seen plenty of shifts. iOS 9 and Outlook 2016 are launched.

Shoppers 75

Shoppers User-Generated Analytics Email Marketing 75

Adobe Experience Cloud Blog

JUNE 16, 2017

SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly. AMP results debuted in 2016 and primarily appeared for news-related queries. But since then, AMP results and carousels have been multiplying.

CMO 113

CMO SEO B2C Thought Leadership 113

Litmus

OCTOBER 9, 2018

With 28% of all emails read on Apple’s iPhones , changes to Apple’s phones, the mobile operating system, and its email rendering can make a big difference to the email marketing world. So it’s no surprise that email geeks have monitored the release of Apple’s new phones. Learn more ?. Not a Litmus customer yet?

Email Marketing 48

Email Marketing Marketers Marketing Branding 48

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. According to WPForms, “the number of marketers who say Facebook is “critical” or “important” to their business has increased 83%.” Optinmonster; Marketing Land).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Adobe Experience Cloud Blog

MARCH 30, 2016

Unfortunately, a lot of traditional organizations are stuck in hub-and-spoke mode, with email marketing, social media marketing and mobile marketing arms simply tacked onto their traditional core marketing department—which is often most adept at legacy mass marketing that’s becoming ever less relevant.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Litmus

APRIL 26, 2021

They consistently celebrate humans in all forms—marketing to every age, race, and sexual orientation. Source: Really Good Emails. Their 100% Human collection was launched as a way to bring people together amid the civil divisions following the 2016 US election and advocate for the human rights of all.

Fashion 133

Fashion Retail Energy Education 133

Marketing Insider Group

NOVEMBER 22, 2021

Gary uses an example of his days as a pioneer email marketer in the 1990s, when he was getting open rates greater than 90% — a pipe dream in today’s marketing environment. Focus on marketing goals, but bake in additional plans for direct revenue with content. Pay attention to emerging technologies.

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

JULY 18, 2016

— Sprout Social (@SproutSocial) May 17, 2016. Part of your content marketing strategy should include repurposing your content to share in a variety of ways while staying on brand. Email marketer. A photo posted by Kodak (@kodak) on Apr 29, 2016 at 8:22am PDT. Not responding quick enough? Blogger/writer.

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketers 111

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. Business email address Subscribe Processing. LinkedIn: Juliet Randall (14.6K

CMO 98

CMO Event Marketing Education Place 98

AWeber

JUNE 29, 2023

When I performed keyword research in ahrefs, these were the top results for “email” and “color”: So how did I take a blog post that had zero organic traffic dating back to its launch in 2016. So I decided to reposition the blog to talk about the psychology of color in marketing. I optimized it in 2020 and again in 2023.

SEO 111

SEO Email Marketing Analytics Promotion 111

Litmus

MAY 29, 2020

In this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. Delivering is brought to you by Litmus.

Email Marketing 80

Email Marketing Analytics Management Marketers 80

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “We Learn about Interactivity.

Copywriting 110

Copywriting Whitepaper Gen Z Email Marketing 110

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. This set the stage for email marketing as we know it today.

Email Marketing 77

Email Marketing User-Generated Communications Place 77

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Given that the average person receives 120 emails during a workday, making your email marketing stand out is definitely a challenge. Generally, your goal for this channel is to increase open and click-through rates and reduce the unsubscribe rate.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92