Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. This year, one song managed to capture the attention of more social media users than any other track: Kendrick Lamars Not Like Us. Swift’s Fortnight (feat.

User-Generated 106

User-Generated Social Media Marketing Management Branding 106

Hubspot Marketing

JULY 22, 2024

For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.” Pro Tip All projects and their deadlines should be in a central location where your team can access them whether that’s a calendar like HubSpot's tool , shared document, or project management tool.

Marketing Plan 110

Marketing Plan Marketers Marketing Social Media Marketing 110

Martech

APRIL 24, 2025

For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms. It’ll scrape Reddit threads, old Glassdoor reviews and that tweet you wish you’d deleted in 2016. Google is your brand manager now.

Branding 104

Branding PR CMO Brand Management 104

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. LinkedIn pages that post weekly see 5.6x

User-Generated 115

User-Generated Education Real Estate Transform 115

Jeff Bullas

JULY 18, 2025

Source: Reuters) Microsoft plans to invest ≈$80 billion in AI-ready datacenters during FY 2025 alone —more cap-ex in a year than it spent on all cloud infrastructure from 2016-2020 combined. It emerged after World War II, heavily influenced by American quality-management experts like W. Avoid the “shiny toy” syndrome.

Transform 173

Transform Food Management Product 173

Hubspot Marketing

MAY 5, 2025

Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance). He helped me manage my rates, which was transformational.

Finance 91

Finance Analytics Transform Communications 91

Animalz blog

JULY 22, 2025

Mallory Russell [00:04:04]: Yeah, and I started in 2016, so. It’s really interesting because we were both responsible like in that era we were responsible for our revenue goal within our own team because we manage channels, organic channels and own channels. Ty Magnin [00:03:59]: 1200? Ty Magnin [00:04:07]: Okay. Yeah, yeah.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Exposure Ninja

APRIL 25, 2025

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. As platforms push more automation into the default campaign setup, more businesses are relying on AI to manage bidding , targeting , and creative production. What is new in 2025 is the widespread adoption.

User-Generated 52

User-Generated Real Estate Advertising Advertisers 52

Animalz blog

JULY 8, 2025

Lane Scott Jones [00:03:21]: And this was back in 2016, but I was working with companies that were doing things like machine learning and so I even back then I was at the water cooler talking and thinking a lot about AI and well that was also the year Westworld came out. And my starter project was just building an agent to manage my inbox.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Animalz blog

MARCH 13, 2025

This person will manage the systems and workflows that move information efficiently through the content pipeline. This is like circa 2016, so like a very different podcast ecosystem, but there were still like, people were then, were like, oh man, we’re saturated with podcasts. I don’t know, uh, managed freelancers.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

SmartBrief - Marketing

MARCH 17, 2025

I am seeing a lot of data governance discussions on how to control and manage the data more effectively. It reinforces the need for strong encryption and key management. Key management challenges are so frequent because we now have various environments that have encryption keys, such as cloud, on-premises and applications.

Management 63

Management Place Marketers Marketing 63

Hubspot Marketing

MAY 28, 2025

Pro tip: Use tools like HubSpot Social Media Management Software to schedule your posts and ensure your content is published at prime times for the best possible engagement. Editor's note: This post was originally published in February 2016 and has been updated for comprehensiveness. Post several times daily. TikTok: 69 PM, Saturday.

eCommerce 106

eCommerce Shoppers Marketers Marketing 106

SocialPilot

FEBRUARY 3, 2025

These were the five stages of the marketing funnel social media that converts for every brand, marketer, or social media manager. But managing a funnel manually? Something we're not ready for: The cost to get a customer through sales and marketing is up: 108.9%! And it's going to get worse. The best part? Overwhelming.

Social Media Marketing 76

Social Media Marketing User-Generated Marketers Marketing 76

Brian Solis

MAY 4, 2025

Some of the disruptive examples off the top of my head include 2015 (BREXIT), 2016 (U.S. What it takes to thrive in ‘the Novel Economy’ Recently, I sat down with Karen Christensen , Editor in Chief, of Rotman Management Magazine to explore what it takes to thrive in a Novel Economy. Become the disruptor vs. the disrupted.

Transform 40

Transform Management 40

Hootsuite

FEBRUARY 14, 2025

2015-2016: Optimizing for satisfaction In 2015, YouTube began measuring viewer satisfaction directly with user surveys. In 2016, YouTube released a whitepaper describing some of the inner workings of its AI: Deep Neural Networks for YouTube Recommendations. Soon, YouTube changed tack again. 1 Social Media Tool Create.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Duct Tape Marketing

JULY 11, 2024

And I started going to these workshops in Nashville starting in 2016. 03:36): So I've been to, I just asked the woman who puts these together, their smaller group workshops, I said, how many have I been to since 2016? And I do have a website for my, it's my wealth management firm. And she said 26.

Transform 80

Transform Customer Email Marketing Marketers 80

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?

New Technology 63

New Technology Education Promotion Management 63

Marketing Insider Group

OCTOBER 19, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. But what the heck do I know?

Content Marketing 168

Content Marketing Telemarketing Marketers Marketing 168

Sprout Social

MARCH 23, 2023

My Sprout Social Beginning I started my career at Sprout in November 2016, focusing on Product Education. Over time, my increased responsibilities led to a curiosity for the project management space, and a position for an Associate Corporate IT Project Manager opened up. So I went for it.

Management 135

Management Education Place Product 135

Martech

JULY 27, 2021

CTV ad company Innovid is serving as the official ad management partner for NBC’s streaming coverage of the Tokyo Summer Olympics. Through the Olympics Ad Manager, powered by Innovid, third-party ads are being managed across NBC’s CTV apps. The post Innovid becomes Olympics ad management partner appeared first on MarTech.

Tentpole 111

Tentpole Management Advertising Advertisers 111

Hubspot Marketing

JUNE 14, 2017

That's why I decided to enlist the help of an expert: HubSpot’s Manager of Culture and Experience, Tamara Lilian. For Employers and Managers. This tip applies more to individual managers than it does to employers as a whole. That way, you’re working to manage her workload in a way that prevents burnout.

Management 145

Management Health Finance Product 145

Search Engine Land

OCTOBER 17, 2023

Are you an individual contributor who’ll soon be stepping into – or just recently started – a people management role? From associate to team lead: Key learnings In May 2016, I began my digital marketing career as a paid media associate, managing diverse campaigns. As a team lead, I now had two analysts under my management.

Management 104

Management Search Marketers Marketers Marketing 104

Litmus

JULY 14, 2021

Not sure how to develop a long-term strategy for managing your inactive email subscribers? There’s no “one size fits all” answer for how to manage inactives. Originally published on March 17, 2016, by Chad S. The post What You Need to Know to Manage the 3 Kinds of Inactive Email Subscribers appeared first on Litmus.

Management 119

Management Branding Customer Email Marketing 119

Diggity Marketing

JULY 12, 2021

I saw the comments way back in 2016 but this article stays GOLDEN! Thanks, Matt for another insightful topic. Plus, I enjoy reading the comments! I learned.

Management 100

Management 100

Duct Tape Marketing

FEBRUARY 12, 2021

5 Free Social Media Management Tools to Make Your Life Easier written by Guest Post read more at Duct Tape Marketing. Editor’s note: This post was originally published in May 2016 and has been revamped and updated for accuracy and comprehensiveness. Canva is an excellent tool for anyone managing social media accounts to use.

Management 99

Management Analytics Education Digital Marketing 99

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. You can skip the video and manage conversations for your channel using Hootsuite. Like so: 7.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Hubspot Marketing

JULY 23, 2019

Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2016. Houseparty.

Gen Z 145

Gen Z Entertainment Millennials Marketers 145

Hubspot Marketing

MAY 3, 2018

While it’s a commendable data system for teams within a business, it’s not free -- a standalone copy of Excel 2016 is $129.99, and the Office personal subscription is $69.99 FreeOffice 2016. per year for one user. Plus, Zoho allows you to edit a spreadsheet with colleagues simultaneously, making collaboration easy. Price: Free.

Price 145

Price Finance Product Management 145

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hubspot Marketing

JANUARY 23, 2019

billion in 2016. To learn more about how to use Instagram, including how to create a new account, how to manage notifications, how to connect other social media accounts, and how to upload to your Instagram Stories, take a look at our. Fortunately, adopting an Instagram strategy can be relatively easy with enough time and effort.

Advertisers 145

Advertisers Advertising Management Branding 145

Internet Marketing Ninjas

MARCH 14, 2022

Using entities and their unique attributes, Google identifies context and manages to meet each user’s search intent. Paul Haahr, Ranking Engineer at Google, confirmed that at SMX West back in 2016. Google is looking at a search query to determine which entity might be in it. Schema helps Google understand entities on your page.

SEO 131

SEO Place Management Marketers 131

Hootsuite

FEBRUARY 4, 2020

That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. The post Instagram Demographics That Matter to Social Media Marketers in 2020 appeared first on Hootsuite Social Media Management. Ages 25–29: 57%. Ages 30–49: 47%. Ages 50–64: 23%. Ages 65+: 8%. Get Started.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

FEBRUARY 20, 2020

in 2019 , compared to 6% in 2018 (and 15% in 2016). In 2019, people and businesses sent 10x as many messages to each other via Facebook Messenger than they did in 2016—over 20 billion every month. Pinterest has doubled in size since 2016 (when they had 160 million users). Time spent on social increased by 1.4% of total reach.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). It’s where you build loyalty, manage crises, or simply try to make sure every customer need is met on time.

Key Performance Indicator 145

Key Performance Indicator Customer loyalty Transform CRM 145

Litmus

AUGUST 24, 2021

Thanks to Litmus Community member Ryan Field who mentioned this technique in 2016 and called it a “super old” preview text hack. Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. While that may be true, hardly anyone was using it.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. What it takes for brands to “win” in this election season Managing social in a presidential election year can feel uncomfortable and nerve-wracking. Will brands sit this one out?

Social Media Marketing 135

Social Media Marketing Gen Z Health Marketers 135

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2016: How TV (And Video) Influences Search Behavior by Erin Everhart.

Search Marketers 106

Search Marketers Health Law Marketers 106