Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.

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Millennials eCommerce Shoppers Advertising 145

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Duct Tape Marketing

JANUARY 28, 2016

5 Ways to Jumpstart your Marketing Strategy in 2016 written by Guest Post read more at Duct Tape Marketing. You’re actively thinking about your Marketing Strategy right now. Bonus Tip: Block time (and follow through) on monitoring your strategy and plans each week (or at least every other week) throughout the year.

Marketing Strategy 52

Marketing Strategy Energy Marketing Marketers 52

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Rock Content

NOVEMBER 4, 2015

Only 30% of B2B marketers think their content programs are effective–down from 38% last year, according to another great survey (the 2016 B2B Content Marketing Report by MarketingProfs and the Content Marketing Institute).

Marketing 108

Marketing Marketers Marketing Plan Content Marketing 108

Duct Tape Marketing

JANUARY 15, 2016

7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. is now being replaced with, “how can our business grow with social media marketing?”.

Social Media Marketing 53

Social Media Marketing Marketing Plan Marketing Marketers 53

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. That’s a huge amount of growth, and it’s something that’s forcing marketers to sit up and take notice, with 28% starting to invest more in live streaming.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

AUGUST 23, 2016

— UPS Customer Support (@UPSHelp) August 16, 2016. A photo posted by Liza Like Minnelli (@lizaherlands_) on Aug 15, 2016 at 12:34pm PDT. — Amy yasmin (@theamyyasmin) August 15, 2016. A photo posted by Soylent (@soylent) on Aug 9, 2016 at 8:14am PDT. Develop a strong social media marketing plan around them.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Sprout Social

JULY 18, 2016

But it is important to create a content marketing strategy specific to your goals and audience. You need a plan and a good one. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. — Sprout Social (@SproutSocial) May 17, 2016.

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketing 111

Sprout Social

JUNE 20, 2016

A photo posted by Gary Vay-Ner-Chuk (@garyvee) on Jun 10, 2016 at 4:23am PDT. Additionally, Baer has established himself as the go-to expert for all things digital marketing. Knowing which aspects of your marketing plan fell on deaf ears is important. — Jay Baer (@jaybaer) June 13, 2016. SaraFHawkins.

Branding 90

Branding Promotion Energy Digital Marketing 90

Hubspot Marketing

APRIL 25, 2022

This makes influencer marketing a great method for brands or businesses looking to market themselves on TikTok. In our survey, we found that 57% of influencer marketers reported influencer marketing as one of the most effective trends they leverage. Clubhouse. I remember when Clubhouse was launched in 2020. Houseparty.

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Neil Patel

APRIL 9, 2021

In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing. A 2016 study found, “53% of consumers search for local businesses at least one time per month.”. That way, you can better integrate posts into your marketing plan and examine their impact on your business.

User-Generated 145

User-Generated SEO Customer loyalty Customer 145

Sprout Social

JULY 13, 2016

This ties back in with your social media marketing plan. You should outline: How often you plan to publish on each social media channel. What type of content you plan to publish. 9 Facebook Marketing Hacks: Tips & Tricks to Grow Your Audience https://t.co/INcEXYqc8T Chang's (@PFChangs) July 8, 2016.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Real Estate 112

Content Marketing Institute

MAY 11, 2018

For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. She needed to create an influencer program that complemented the existing marketing campaign and set goals she could meet in the short timeline. Click To Tweet. And be persistent.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Where the event(s) fit into your overall marketing plan/budget. Who knows―maybe these steps will lead you to sponsoring Marketo’s Marketing Nation Summit 2016 …). Now’s the time to present your research and recommendations to the people that hold the purse strings. Be sure to include: Audience profile. Predicted ROI.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Hubspot Marketing

JANUARY 25, 2021

In fact, this makes for great marketing across the board.). Event Marketing Plan. Your events should have a marketing plan separate from other efforts you do for your business. It’s highly likely — a 2016 study found that 98% of consumers create digital content at events, and this number has likely risen today.)

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

SocialPilot

APRIL 15, 2024

But if your followers fail to convert, the entire marketing strategy becomes pointless. For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). Its Instagram marketing strategy combines give away offers with its promotional posts.

Customer 119

Customer Social Media Marketing Analytics User-Generated 119

Content Marketing Institute

APRIL 27, 2018

As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT.

Promotion 111

Promotion Social Media Marketing Content Marketing User-Generated 111

Rock Content

JULY 11, 2016

According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers. The 2016 Summer Olympics will begin on August 5 in Rio de Janeiro, Brazil.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Adobe Experience Cloud Blog

AUGUST 3, 2018

Back in 2016 , we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. Some of our advice from then still holds true, along with other new trends worth discussing.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Rock Content

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Video marketing is a Digital Marketing trend that has been going on for some years. On Youtube, the increase has been 99% in the same period.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Marketing Insider Group

SEPTEMBER 14, 2020

This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Podcast Insights ). Optinmonster). Econsultancy).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. Let’s think about some of the ads that have given us “all the feels,” as the kids would say, like Budweiser’s 2014 “ Puppy Love ” Super Bowl ad which, in January 2016, Inc. Perhaps mandatory.

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Hootsuite

JANUARY 6, 2020

People are into it: Since the launch of live in 2016, more than two billion people have watched a Facebook Live video. This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach. Optimize your Page for engagement. Facebook Groups.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Apply those learnings to your event planning for 2016 and tie your messaging, branding, and giveaways to the specific demographic that is expected to attend your event. Why did you select those events? Was it because they were different or were going after a new key vertical? Were they successful in meeting your objectives?

Thought Leadership 91

Thought Leadership Event Marketing Branding Marketing Plan 91

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Next year, don’t miss out on the millions of shoppers who are paying attention, engaging, and spending—plan a cyber week campaign into your marketing plan that matches your brand and maps to your goals, and use data to drive which days you offer the best deals. Experience is Everything.

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Content Marketing Institute

JANUARY 23, 2019

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Facebook Pages w/ over 500K likes have an average organic reach of 2% or less.

Promotion 111

Promotion Social Media Marketing Content Marketing Price 111

Neil Patel

OCTOBER 23, 2020

How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Does your current budget allow it?

Marketing 114

Marketing Marketers Inbound Marketing Advertising 114

Rock Content

JUNE 7, 2016

This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Content marketing is getting harder so it’s more important than ever to make sure you’re spending your time and resources creating the kind of content that people are looking for.

Entertainment 66

Entertainment User-Generated B2C eBook 66

Hubspot Marketing

NOVEMBER 16, 2017

According to a 2016 study by Wistia , as video length increases, you see big drops in engagement levels. Minimizing risk is key when introducing a new medium to your landing pages or content marketing plan. And to keep up with that, we can’t simply replace a blog post or a long-form landing page with a 10-minute video.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Rock Content

APRIL 25, 2023

In 2016, Social Media Today examined Buzzfeed’s popularity. Take the time to create them consistently as part of a clear content marketing plan, and you will find yourself climbing the search engine rankings. At the time, they found that Buzzfeed got “7 billion views each month from more than 200 million unique visitors.”

Whitepaper 90

Whitepaper SEO Entertainment Education 90

Rock Content

DECEMBER 11, 2020

A technology capable of balancing personalization and automation that can be used in various parts of a Digital Marketing plan — this is what Artificial Intelligence entails. Since 2016 the company is investing in personalization with AI-based data analysis. Machine Learning. AI is a business management tool today.

Marketing 83

Marketing Marketers Transform Communications 83

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. In 2020, about 24% of marketers tried video marketing for the first time.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

SEPTEMBER 19, 2016

The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. It’s not always easy to prep and plan content for the future, but we’ve gathered a panel of experienced marketers that know how to build robust and sustainable content engines.

Direct Mail 45

Direct Mail Customer Journey Marketing Plan SEO 45

Hootsuite

MARCH 26, 2020

For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Posted by Mandy Moore on Tuesday, December 6, 2016. This format can offer deep dives around specific themes, skill sets, tools, and more. More than 2.4K

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